The U.S. meditation market’s recent growth has been fueled by the explosion of meditation apps, coupled with growing interest in meditation and yoga by stressed consumers. The market is moving toward the digital delivery of services, but in-person guidance by trained teachers is still very important. Today, 36 million Americans meditate, fueling a $2.4 billion industry. Like the yoga market, which has seen major growth in the past decade, meditation is experiencing growth as well. Popular apps such as Calm and Headspace have brought the market into the mainstream. This is a little-researched personal service sector with few official statistics.
This is a new Marketdata report that’s believed to be the most detailed and comprehensive analysis to date of the U.S. meditation market. The following topics are covered: why demand exists, market nature and structure of U.S. meditation studios/centers/retreats, non-profit vs. for=profit centers, key companies and gurus in the market, customer demand and demographics, relationship with yoga studios, meditation center operations, effects of the pandemic and recovery since then, market size and growth 2015 to 2024, 2025 & 2028 forecasts.
Analysis of these market segments: meditation centers, yoga studios, books/DVDs/CDs market, meditation apps, websites, online courses, retreats, corporate wellness programs market, and the supplies & accessories market. Includes custom non-profit meditation center revenue analysis: 2019-2024 average yearly revenues, findings of interviews with industry experts, and a directory of resources for follow-up.
16 Competitor Profiles for: Kadampa Centers, Shambala Centers, TM (Transcendental Meditation) Centers, Calm, Headspace, Inscape, Unplug Meditation, Mind Body Green, Spirit Rock, Art of Living, Hay House, Soundstrue, Gaia, Deepak Chopra, Jon Kabat-Zinn, and Eckhart Tolle.
Table of Contents
84 Pages
Report Scope and Methodology
Sources and methodology used for the report, report scope
Nature & Structure of the Market
Types of meditation, history, percent and number of Americans that meditate,
Why meditation is becoming mainstream, number of American meditators
Number of non-profit centers, by 3 leading organizations, no. of yoga studios
Market segments, types of facilities and products comprising the market (programs, studios/centers, apps, websites, books, online courses, workshops).
Customer Demographics
Discussion of number of meditators, why the growth, reasons for becoming mainstream
The 2025 Meditation Practice Report: How people meditate, what they practice, duration, methods, demographics
Findings of government research studies: U.S. National Health Interview
Survey: Prevalence of meditation use, patterns of meditation practice, profile of
typical meditator (age, race, spending, types of services used).
Tables:
Reasons for meditating, duration, methods
Meditation challenges, support
Market Size & Growth, Market Segments, Forecasts
Analysis of market potential, revenue estimates methods & rationale, estimates by other
organizations & Marketdata, sources of data.
Average amount users spend per year, virtual meditation classes
Analysis & discussion: Marketdata’s 2020-2021 estimates during the pandemic, 2022, 2023, 2024 market performance/growth
2025 & 2028 Forecasts for the Industry, factors affecting growth
Custom analysis of revenues of sample of non-profit meditation centers reporting to the ProPublica.org database: 2019-2024
Findings of interview - The Meditation Society: market trends, outlook
The Top 10 American cities for meditation
Tables:
Estimated Size & Market Segments of the Meditation Market: 2021 & 2024
($ millions)
Total market size: 2015-2028 Forecast
$ value of each market segment (meditation centers market, yoga studios, meditation retreats market, books/DVDs/CDs market, websites/online market, smartphone apps market, courses at holistic institutes market, etc.).
Meditation Centers & Retreats
Analysis: estimated number of centers, average annual revenues, operating metrics, no. of centers operated by TM, Shambhala, Kadampa
Discussion of relationship with yoga studios, cross promotions
Market segment size, methods to estimate revenue (IRS 990 tax forms for non-profits, etc.)
2021, 2022, 2023, 2024 revenue growth of non-profit centers (based on ProPublica data)
Residential Meditation Retreats
Summary: operations, number, attendance, average revenues
Retreat Profiles for: Spirit Rock, Art of Living, Mii Amo, White Lotus, Rolling Meadows,
Green Gulch, The Abbey of Gethsemanie, Menla Mountain, Southern Dharma, Raj Ayurveda Center, Insight Meditation Society, more.
The role of holistic institutes, meditation courses & workshops they provide, address list of the 16 major U.S. holistic Institutes, estimated revenues from meditation courses.
Yoga Studios & Meditation
Profile of the yoga market: number of practitioners, no. of yoga studios, spending per person, start-up costs for a yoga studio, market trends, etc.
Discussion of the connection between yoga and meditation markets
Yoga industry statistics and metrics: mkt. size, no of practitioners, avg. revenues per studio
Findings of the Yoga in America study
Average earnings of yoga instructors
Analysis: Estimated market for meditation classes provided by yoga studios (avg. yearly revenues of yoga studios, various sources)
Table: Where people practice yoga
Major Competitor Profiles
(address, description, specialties, history, funding, no. of sites in U.S., revenues when available, fees, programs, etc.)
The Online Meditation Market: Apps, Websites, Online Courses
Meditation Apps
List and description of top meditation apps (Calm, Headspace, Buddhify, Insight Timer, OMG), their funding and niches, costs, subscription models, revenues, downloads.
Discussion and description of various online meditation courses
Market size: Marketdata estimates
Company Profiles
Calm
Headspace
Online Courses
Summary & analysis: Free vs. fee-based services, descriptions/examples of programs
By: The Chopra Center, Gaia, Vipassana Fellowship, Mindfulness-Based Stress Reduction.
Meditation Websites
Descriptions of 10 popular meditation websites
Corporate Meditation Programs
Discussion of corporate use of meditation in wellness programs, examples of
Companies now using meditation for their employees
Meditation Books, DVDs, CDs Market
Discussion of the market: publishing activity/books by Gaia, Soundstrue, Hay House
List of some best-selling meditation books by experts (by Deepak Chopra, Jon Kabat-Zinn, others)
Market size: Marketdata estimate.
Meditation Supplies & Accessories
Description of typical meditation supplies purchased by consumers
Other Meditation-Related Companies and Experts (in-depth profiles)
Mind Body Green, Eckhart Tolle (SoundsTrue.com), Deepak Chopra, Jon Kabat-Zinn
Ram Dass, Gaia Company, Hay House
Reference Directory of Information Sources
List of meditation associations, societies, magazines, websites, other sources
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