The U.S. Meditation Market

The U.S. meditation market’s recent growth has been fueled by the explosion of meditation apps, coupled with growing interest in meditation and yoga by stressed consumers. The market is moving toward the digital delivery of services, but in-person guidance by trained teachers is still very important. Today, 36 million Americans meditate, fueling a $2.4 billion industry. Like the yoga market, which has seen major growth in the past decade, meditation is experiencing growth as well. Popular apps such as Calm and Headspace have brought the market into the mainstream. This is a little-researched personal service sector with few official statistics.

This is a new Marketdata report that’s believed to be the most detailed and comprehensive analysis to date of the U.S. meditation market. The following topics are covered: why demand exists, market nature and structure of U.S. meditation studios/centers/retreats, non-profit vs. for=profit centers, key companies and gurus in the market, customer demand and demographics, relationship with yoga studios, meditation center operations, effects of the pandemic and recovery since then, market size and growth 2015 to 2024, 2025 & 2028 forecasts.

Analysis of these market segments: meditation centers, yoga studios, books/DVDs/CDs market, meditation apps, websites, online courses, retreats, corporate wellness programs market, and the supplies & accessories market. Includes custom non-profit meditation center revenue analysis: 2019-2024 average yearly revenues, findings of interviews with industry experts, and a directory of resources for follow-up.

16 Competitor Profiles for: Kadampa Centers, Shambala Centers, TM (Transcendental Meditation) Centers, Calm, Headspace, Inscape, Unplug Meditation, Mind Body Green, Spirit Rock, Art of Living, Hay House, Soundstrue, Gaia, Deepak Chopra, Jon Kabat-Zinn, and Eckhart Tolle.