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United States Media Market Summary and Forecast

Publisher MarketLine
Published Dec 29, 2023
Length 51 Pages
SKU # MTLN18538721

Description

United States Media Market Summary and Forecast


Summary

Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The US media industry had total revenues of $520 billion in 2022, representing a compound annual growth rate (CAGR) of -1.2% between 2017 and 2022.
  • The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $289.1 billion, equivalent to 55.6% of the industry's overall value.
  • The US accounted for a share of 86.4% in the Americas media industry in 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts
Reasons to Buy
  • What was the size of the United States media market by value in 2022?
  • What will be the size of the United States media market in 2027?
  • What factors are affecting the strength of competition in the United States media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's media market?

Table of Contents

51 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Comcast Corporation
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States media industry value: $ billion, 2017–22
Table 2: United States media industry category segmentation: % share, by value, 2017–2022
Table 3: United States media industry category segmentation: $ billion, 2017-2022
Table 4: United States media industry geography segmentation: $ billion, 2022
Table 5: United States media industry value forecast: $ billion, 2022–27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Comcast Corporation: key facts
Table 11: Comcast Corporation: Annual Financial Ratios
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Comcast Corporation: Key Employees Continued
Table 16: Penguin Random House LLC: key facts
Table 17: Penguin Random House LLC: Key Employees
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Annual Financial Ratios
Table 20: The Walt Disney Company: Key Employees
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: United States size of population (million), 2018–22
Table 24: United States gdp (constant 2005 prices, $ billion), 2018–22
Table 25: United States gdp (current prices, $ billion), 2018–22
Table 26: United States inflation, 2018–22
Table 27: United States consumer price index (absolute), 2018–22
Table 28: United States exchange rate, 2018–22
List of Figures
Figure 1: United States media industry value: $ billion, 2017–22
Figure 2: United States media industry category segmentation: $ billion, 2017-2022
Figure 3: United States media industry geography segmentation: % share, by value, 2022
Figure 4: United States media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in the United States, 2022
Figure 6: Drivers of buyer power in the media industry in the United States, 2022
Figure 7: Drivers of supplier power in the media industry in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022

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