Telenor ASA - Company Strategy Report
Telenor ASA (Telenor) is a provider of telecommunications services across Europe and Asia. The company's primary segments include mobile, fixed line, and broadcasting activities. Its subsidiaries include Grameenphone in Bangladesh, dtac in Thailand and DiGi in Malaysia. As well as mobile and fixed line services, it also offers satellite services, terrestrial radio, TV transmission services, and equipment such as mobile devices. The company aims to become a favourite partner of its customers by offering a range of digital products, improve its efficiency and implement advanced infrastructure.
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Telenor is a leading telecommunications provider in Norway
The company has a robust presence in the Norwegian mobile services market, accounting for 58% of market share in 2016. The company’s focus on offering innovative services has allowed it to maintain its dominance in the market. For instance, in February 2017, Telenor entered into an agreement with Huawei to offer a fifth-generation mobile network (5G) in Norway.
Strong research and development enables the company to offer effective services
The company’s research and development (R&D) activities focus on innovations in customer facing processes and customer data analytics, business models, new services and future technologies. In FY2016, the company spent US$333 million on innovation in new infrastructure, services, and processes. Of this, it invested US$71.4 million on R&D. Its strong expertise in R&D has enabled Telenor to develop competences in areas such as customer insight, organizational models, data analytics, machine learning, and digital services.
Telenor’s advancements towards 5G will enhance its services
Telenor has a robust focus on implementing 5G technologies that will enable it to accelerate data speeds, thereby improving customer satisfaction. Telenor Group and Huawei Technologies launched the first 5G based E-band multi-user MIMO demo in Norway. The maximum speed reached was 70Gbps. The E-band multi-user MIMO can offer more than 20Gbps speed rate for a single user. This initiative will also help to identify the necessary update steps from 4G to 5G technology in the company’s network.