Report cover image

Personal Hygiene in South Africa

Publisher MarketLine
Published Aug 28, 2025
Length 46 Pages
SKU # MTLN20572771

Description

Personal Hygiene in South Africa

Summary

Personal Hygiene in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The South African personal hygiene market recorded revenues of $904.3 million in 2024, representing a compound annual growth rate (CAGR) of 1.3% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.8% between 2019-24, reaching a total of 577.9 million units in 2024.
  • The South African personal hygiene market experienced sluggish growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net household disposable income in South Africa increased to $202,825.1 in 2024, from $174,566.8 in 2020.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in South Africa
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa personal hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the South Africa personal hygiene market by value in 2024?
  • What will be the size of the South Africa personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the South Africa personal hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Africa's personal hygiene market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the South African personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the South African personal hygiene market?
8 Company Profiles
8.1. Unilever Plc
8.2. Colgate-Palmolive Co
8.3. Reckitt Benckiser Group Plc
8.4. Revlon Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa personal hygiene market value: $ million, 2019-24
Table 2: South Africa personal hygiene market volume: million units, 2019-24
Table 3: South Africa personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: South Africa personal hygiene market category segmentation: $ million, 2019-24
Table 5: South Africa personal hygiene market geography segmentation: $ million, 2024
Table 6: South Africa personal hygiene market distribution: % share, by value, 2024
Table 7: South Africa personal hygiene market value forecast: $ million, 2024-29
Table 8: South Africa personal hygiene market volume forecast: million units, 2024-29
Table 9: South Africa personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Colgate-Palmolive Co: Key Facts
Table 14: Colgate-Palmolive Co: Annual Financial Ratios
Table 15: Colgate-Palmolive Co: Key Employees
Table 16: Colgate-Palmolive Co: Key Employees Continued
Table 17: Colgate-Palmolive Co: Key Employees Continued
Table 18: Colgate-Palmolive Co: Key Employees Continued
Table 19: Reckitt Benckiser Group Plc: Key Facts
Table 20: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 21: Reckitt Benckiser Group Plc: Key Employees
Table 22: Revlon Inc: Key Facts
Table 23: Revlon Inc: Key Employees
Table 24: South Africa Size of Population (Million), 2020-23
Table 25: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: South Africa GDP (Current Prices, $ Billion), 2020-24
Table 27: South Africa Inflation, 2020-23
Table 28: South Africa Consumer Price Index (Absolute), 2020-24
Table 29: South Africa Exchange Rate, 2019-24
List of Figures
Figure 1: South Africa personal hygiene market value: $ million, 2019-24
Figure 2: South Africa personal hygiene market volume: million units, 2019-24
Figure 3: South Africa personal hygiene market category segmentation: $ million, 2019-24
Figure 4: South Africa personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: South Africa personal hygiene market distribution: % share, by value, 2024
Figure 6: South Africa personal hygiene market value forecast: $ million, 2024-29
Figure 7: South Africa personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in South Africa, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in South Africa, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in South Africa, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in South Africa, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in South Africa, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in South Africa, 2024
Figure 14: South Africa personal hygiene market share: % share, by value, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us