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Personal Hygiene in Indonesia

Publisher MarketLine
Published Aug 28, 2025
Length 40 Pages
SKU # MTLN20572660

Description

Personal Hygiene in Indonesia

Summary

Personal Hygiene in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Indonesian personal hygiene market recorded revenues of $1,306.1 million in 2024, representing a compound annual growth rate (CAGR) of 5.5% between 2019-24.
  • Market consumption volume increased with a CAGR of 5.4% between 2019-24, reaching a total of 1,423.8 million units in 2024.
  • The Indonesian personal hygiene market experienced healthy growth during the review period (2019-24), driven by higher consumer focus on hygiene, demand for natural and premium products, and the rise of online sales. The growth forecast is aligned with the country’s broader economic performance, with the US Bureau of Economic Analysis reporting real GDP growth of 5.0% in 2024, which reflects stable economic conditions and continued consumer confidence.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Indonesia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Indonesia
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Indonesia personal hygiene market by value in 2024?
  • What will be the size of the Indonesia personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Indonesia personal hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Indonesia's personal hygiene market?

Table of Contents

40 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Indonesian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Indonesian personal hygiene market?
8 Company Profiles
8.1. Unilever Plc
8.2. Wings Group
8.3. PZ Cussons Plc
8.4. Pt. Bina Karya Prima
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Indonesia personal hygiene market value: $ million, 2019-24
Table 2: Indonesia personal hygiene market volume: million units, 2019-24
Table 3: Indonesia personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Indonesia personal hygiene market category segmentation: $ million, 2019-24
Table 5: Indonesia personal hygiene market geography segmentation: $ million, 2024
Table 6: Indonesia personal hygiene market distribution: % share, by value, 2024
Table 7: Indonesia personal hygiene market value forecast: $ million, 2024-29
Table 8: Indonesia personal hygiene market volume forecast: million units, 2024-29
Table 9: Indonesia personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Wings Group: Key Facts
Table 14: PZ Cussons Plc: Key Facts
Table 15: PZ Cussons Plc: Annual Financial Ratios
Table 16: PZ Cussons Plc: Key Employees
Table 17: Pt. Bina Karya Prima: Key Facts
Table 18: Pt. Bina Karya Prima: Key Employees
Table 19: Indonesia Size of Population (Million), 2020-24
Table 20: Indonesia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Indonesia GDP (Current Prices, $ Billion), 2020-24
Table 22: Indonesia Inflation, 2020-24
Table 23: Indonesia Consumer Price Index (Absolute), 2020-24
Table 24: Indonesia Exchange Rate, 2019-24
List of Figures
Figure 1: Indonesia personal hygiene market value: $ million, 2019-24
Figure 2: Indonesia personal hygiene market volume: million units, 2019-24
Figure 3: Indonesia personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Indonesia personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Indonesia personal hygiene market distribution: % share, by value, 2024
Figure 6: Indonesia personal hygiene market value forecast: $ million, 2024-29
Figure 7: Indonesia personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Indonesia, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Indonesia, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Indonesia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Indonesia, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Indonesia, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Indonesia, 2024
Figure 14: Indonesia personal hygiene market share: % share, by value, 2024

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