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Personal Hygiene in Asia-Pacific

Publisher MarketLine
Published Aug 28, 2025
Length 47 Pages
SKU # MTLN20572532

Description

Personal Hygiene in Asia-Pacific

Summary

Personal Hygiene in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Asia-Pacific personal hygiene market recorded revenues of $19,062.2 million in 2024, representing a compound annual growth rate (CAGR) of 3.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 4.9% between 2019-24, reaching a total of 14,616.0 million units in 2024.
  • The Asia-Pacific personal hygiene market experienced moderate growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to the Reserve Bank of India, net disposable income per household in India increased to $7,984.2 in 2024, from $7,483.8 in 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Asia-Pacific
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Asia-Pacific personal hygiene market by value in 2024?
  • What will be the size of the Asia-Pacific personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Asia-Pacific personal hygiene market?
  • How has the market performed over the last five years?
  • How large is Asia-Pacific’s personal hygiene market in relation to its regional counterparts?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Asia-Pacific personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Asia-Pacific personal hygiene market?
7.6. What have been the most significant developments in the Asia-Pacific personal hygiene market during 2024?
8 Company Profiles
8.1. Unilever Plc
8.2. The Procter & Gamble Co
8.3. Reckitt Benckiser Group Plc
8.4. Kao Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific personal hygiene market value: $ million, 2019-24
Table 2: Asia-Pacific personal hygiene market volume: million units, 2019-24
Table 3: Asia-Pacific personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Asia-Pacific personal hygiene market category segmentation: $ million, 2019-24
Table 5: Asia-Pacific personal hygiene market geography segmentation: $ million, 2024
Table 6: Asia-Pacific personal hygiene market distribution: % share, by value, 2024
Table 7: Asia-Pacific personal hygiene market value forecast: $ million, 2024-29
Table 8: Asia-Pacific personal hygiene market volume forecast: million units, 2024-29
Table 9: Asia-Pacific personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Reckitt Benckiser Group Plc: Key Facts
Table 18: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 19: Reckitt Benckiser Group Plc: Key Employees
Table 20: Kao Corp: Key Facts
Table 21: Kao Corp: Annual Financial Ratios
Table 22: Kao Corp: Key Employees
Table 23: Kao Corp: Key Employees Continued
Table 24: Asia-Pacific Exchange Rate, 2019-24
List of Figures
Figure 1: Asia-Pacific personal hygiene market value: $ million, 2019-24
Figure 2: Asia-Pacific personal hygiene market volume: million units, 2019-24
Figure 3: Asia-Pacific personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Asia-Pacific personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Asia-Pacific personal hygiene market distribution: % share, by value, 2024
Figure 6: Asia-Pacific personal hygiene market value forecast: $ million, 2024-29
Figure 7: Asia-Pacific personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Asia-Pacific, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Asia-Pacific, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Asia-Pacific, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Asia-Pacific, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Asia-Pacific, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Asia-Pacific, 2024
Figure 14: Asia-Pacific personal hygiene market share: % share, by value, 2024

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