Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs

Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs


The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across enterprises in Europe. The report contains two case studies of MNOs, providing in-depth views of the strategies and technologies used in the MVAs space.

Features and benefits

  • What are MVAs and why is adoption of them high in Europe?
  • Learn about market drivers and inhibitors
  • Explore working examples of telecommunications services providers
  • An enterprise investment survey conducted by Current Analysis shows that 69% of enterprises expect their spending on MVAs to increase over the next 12 months, and 34% rely on MNOs to manage their MVAs. MNOs have a strong position in the MVAs market in Europe and will continue to be the first choice for European enterprises deploying MVAs services.
  • MNOs are expected to invest substantially in technology over the next five years to help automate the development, provisioning, billing integration, sales and marketing of MVAS. MNOs will adopt technology platforms from well-established vendors such as MobileIron, AirWatch (VMware), SAP, IBM, Jasper and FeedHenry (Red Hat).
  • IT service providers and small consulting specialists (including VARs), account for the second and third largest numbers of enterprise MVAs deployments in Europe. The MVAs ecosystem in the region is fairly strong, and it continues to gain the support of MVAs technology partners and platform providers.
Your key questions answered
  • What are MVAs?
  • Why are enterprises across Europe adopting MVAs?
  • What are the major market drivers and inhibitors?

Enterprise MVAS definition and service providers
The enterprise MVAS value chain and the role of MNOs
Enterprise Internet of Things (IoT) and machine-to-machine (M2M) services
Enterprise mobile applications services
Mobile professional services and managed services for enterprises
Enterprise investment plans survey provides insight
Mobility and BYOD are driving the enterprise MVAS market in Europe
European enterprise spending on MVAS will increase, producing significant cost savings
To manage their MVAS, European enterprises tend to rely on internal IT support
In many Europe enterprises, IT departments alone make the MVAS purchasing decisions
Enterprise MVAS offerings in Europe
Key factors affecting the evolution of enterprise MVAS in Europe
Driven by LTE deployments, MVAS adoption will increase
FMC enhances the mobile worker experience
Technology partnerships help MNOs accelerate time to market and adoption Technology vendors are playing a central role in the delivery of MVAS services through technology platforms, new business models and partnerships.
Decision-making is shifting toward individual lines of business
The MVAS ecosystem in Europe is fairly mature, with a robust set of global partners
The growing enterprise adoption of mobile apps is intensifying security threats
In the UK, EE is helping enterprises uncover new revenue streams by offering 4G connections for mobile workforces
To boost its enterprise MVAS business, EE is launching new mobile apps
To focus on new business avenues for M2M, EE pursues strategic alliances with M2M technology vendors
Telefónica extended its global IoT/M2M reach using its global M2M partner program
Telefónica’s global account management model allows it to serve the requirements of both global and local business customers
Telefónica is pursuing strategic alliances to find new customers for its IoT/M2M offerings
MVAs a high priority in Europe, MNOs growing interest
Further Reading
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