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Media in North America

Publisher MarketLine
Published Dec 31, 2025
Length 47 Pages
SKU # MTLN21020822

Description

Media>in>North>America

Summary

>Media>in>North>America>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>media>industry>is>segmented>into>advertising,>broadcasting>&>cable>TV,>publishing,>and>movies>&>entertainment.
  • The>North>American>media>industry>recorded>revenues>of>$588.6>billion>in>2024,>representing>a>negative>compound>annual>growth>rate>(CAGR)>of>0.05%>between>2019>and>2024.
  • The>advertising>segment>accounted>for>the>industry's>largest>proportion>in>2024,>with>total>revenues>of>$349.8>billion,>equivalent>to>59.4%>of>the>industry's>overall>value.
  • In>2024,>the>US>held>a>92.2%>share>of>the>North>American>media>industry,>followed>by>Canada>at>5.2%,>and>Mexico>at>2.6%.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>media>market>in>North>America
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>media>market>in>North>America
  • Leading>company>profiles>reveal>details>of>key>media>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>North>America>media>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>North>America>media>market>by>value>in>2024?
  • What>will>be>the>size>of>the>North>America>media>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>North>America>media>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • What>are>the>main>segments>that>make>up>North>America's>media>market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. The Interpublic Group of Companies Inc
8.2. Warner Bros. Discovery Inc
8.3. Penguin Random House LLC
8.4. The Walt Disney Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America media industry value: $ billion, 2019-24
Table 2: North America media industry category segmentation: % share, by value, 2019-24
Table 3: North America media industry category segmentation: $ billion, 2019-24
Table 4: North America media industry geography segmentation: $ billion, 2024
Table 5: North America media industry value forecast: $ billion, 2024-29
Table 6: The Interpublic Group of Companies Inc: Key Facts
Table 7: The Interpublic Group of Companies Inc: Key Employees
Table 8: The Interpublic Group of Companies Inc: Key Employees Continued
Table 9: Warner Bros. Discovery Inc: Key Facts
Table 10: Warner Bros. Discovery Inc: Annual Financial Ratios
Table 11: Warner Bros. Discovery Inc: Key Employees
Table 12: Warner Bros. Discovery Inc: Key Employees Continued
Table 13: Penguin Random House LLC: Key Facts
Table 14: Penguin Random House LLC: Key Employees
Table 15: The Walt Disney Co: Key Facts
Table 16: The Walt Disney Co: Annual Financial Ratios
Table 17: The Walt Disney Co: Key Employees
Table 18: The Walt Disney Co: Key Employees Continued
Table 19: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America media industry value: $ billion, 2019-24
Figure 2: North America media industry category segmentation: $ billion, 2019-24
Figure 3: North America media industry geography segmentation: % share, by value, 2024
Figure 4: North America media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in North America, 2024
Figure 6: Drivers of buyer power in the media industry in North America, 2024
Figure 7: Drivers of supplier power in the media industry in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2024
Figure 10: Drivers of degree of rivalry in the media industry in North America, 2024

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