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Make-Up in Japan

Publisher MarketLine
Published Nov 13, 2025
Length 47 Pages
SKU # MTLN20768207

Description

Make-Up in Japan

Summary

Make-Up in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Makeup market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The Japanese Makeup market recorded revenues of $3,944.5 million in 2024, representing a negative compound annual growth rate (CAGR) of 4.9% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.2% between 2019-24, reaching a total of 225.5 million units in 2024.
  • The contraction of the Japanese makeup market during 2019-24 is primarily due to unfavorable economic conditions, decline in consumers' disposable income, and decrease in consumer expenditure on nonessential commodities.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Japan
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan make-up market with five year forecasts
Reasons to Buy
  • What was the size of the Japan make-up market by value in 2024?
  • What will be the size of the Japan make-up market in 2029?
  • What factors are affecting the strength of competition in the Japan make-up market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's make-up market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese make-up market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Japanese make-up market?
8 Company Profiles
8.1. Kao Corp
8.2. Shiseido Co Ltd
8.3. L'Oreal SA
8.4. LVMH Moet Hennessy Louis Vuitton SE
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan make-up market value: $ million, 2019-24
Table 2: Japan make-up market volume: million units, 2019-24
Table 3: Japan make-up market category segmentation: % share, by value, 2019-24
Table 4: Japan make-up market category segmentation: $ million, 2019-24
Table 5: Japan make-up market geography segmentation: $ million, 2024
Table 6: Japan make-up market distribution: % share, by value, 2024
Table 7: Japan make-up market value forecast: $ million, 2024-29
Table 8: Japan make-up market volume forecast: million units, 2024-29
Table 9: Japan make-up market share: % share, by value, 2024
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Shiseido Co Ltd: Key Facts
Table 15: Shiseido Co Ltd: Annual Financial Ratios
Table 16: Shiseido Co Ltd: Key Employees
Table 17: L'Oreal SA: Key Facts
Table 18: L'Oreal SA: Annual Financial Ratios
Table 19: L'Oreal SA: Key Employees
Table 20: L'Oreal SA: Key Employees Continued
Table 21: LVMH Moet Hennessy Louis Vuitton SE: Key Facts
Table 22: LVMH Moet Hennessy Louis Vuitton SE: Annual Financial Ratios
Table 23: LVMH Moet Hennessy Louis Vuitton SE: Key Employees
Table 24: LVMH Moet Hennessy Louis Vuitton SE: Key Employees Continued
Table 25: Japan Size of Population (Million), 2020-24
Table 26: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 27: Japan GDP (Current Prices, $ Billion), 2020-24
Table 28: Japan Inflation, 2020-24
Table 29: Japan Consumer Price Index (Absolute), 2020-24
Table 30: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan make-up market value: $ million, 2019-24
Figure 2: Japan make-up market volume: million units, 2019-24
Figure 3: Japan make-up market category segmentation: $ million, 2019-24
Figure 4: Japan make-up market geography segmentation: % share, by value, 2024
Figure 5: Japan make-up market distribution: % share, by value, 2024
Figure 6: Japan make-up market value forecast: $ million, 2024-29
Figure 7: Japan make-up market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the make-up market in Japan, 2024
Figure 9: Drivers of buyer power in the make-up market in Japan, 2024
Figure 10: Drivers of supplier power in the make-up market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the make-up market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the make-up market in Japan, 2024
Figure 14: Japan make-up market share: % share, by value, 2024

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