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Haircare in the United States

Publisher MarketLine
Published Aug 21, 2025
Length 45 Pages
SKU # MTLN20572842

Description

Haircare in the United States

Summary

Haircare in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The US haircare market recorded revenues of $17,512.7 million in 2024, representing a compound annual growth rate (CAGR) of 5.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 3.8% between 2019-24, reaching a total of 1,957.4 million units in 2024.
  • The US haircare market has witnessed healthy growth during the review period, driven by increased affordability and accessibility of products such as shampoos, conditioners, oils, and sprays.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in the United States
  • Leading company profiles reveal details of key haircare market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States haircare market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the United States haircare market by value in 2024?
  • What will be the size of the United States haircare market in 2029?
  • What factors are affecting the strength of competition in the United States haircare market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States's haircare market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the US haircare market?
7.6. What have been the most significant developments in the US haircare market in 2024?
8 Company Profiles
8.1. Unilever Plc
8.2. L'Oreal SA
8.3. Wella International Operations Switzerland Sarl
8.4. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States haircare market value: $ million, 2019-24
Table 2: United States haircare market volume: million units, 2019-24
Table 3: United States haircare market category segmentation: % share, by value, 2019-24
Table 4: United States haircare market category segmentation: $ million, 2019-24
Table 5: United States haircare market geography segmentation: $ million, 2024
Table 6: United States haircare market distribution: % share, by value, 2024
Table 7: United States haircare market value forecast: $ million, 2024-29
Table 8: United States haircare market volume forecast: million units, 2024-29
Table 9: United States haircare market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: L'Oreal SA: Key Facts
Table 14: L'Oreal SA: Annual Financial Ratios
Table 15: L'Oreal SA: Key Employees
Table 16: L'Oreal SA: Key Employees Continued
Table 17: Wella International Operations Switzerland Sarl: Key Facts
Table 18: The Procter & Gamble Co: Key Facts
Table 19: The Procter & Gamble Co: Annual Financial Ratios
Table 20: The Procter & Gamble Co: Key Employees
Table 21: The Procter & Gamble Co: Key Employees Continued
Table 22: United States Size of Population (Million), 2020-24
Table 23: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: United States GDP (Current Prices, $ Billion), 2020-24
Table 25: United States Inflation, 2020-24
Table 26: United States Consumer Price Index (Absolute), 2020-24
Table 27: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States haircare market value: $ million, 2019-24
Figure 2: United States haircare market volume: million units, 2019-24
Figure 3: United States haircare market category segmentation: $ million, 2019-24
Figure 4: United States haircare market geography segmentation: % share, by value, 2024
Figure 5: United States haircare market distribution: % share, by value, 2024
Figure 6: United States haircare market value forecast: $ million, 2024-29
Figure 7: United States haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in the United States, 2024
Figure 9: Drivers of buyer power in the haircare market in the United States, 2024
Figure 10: Drivers of supplier power in the haircare market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in the United States, 2024
Figure 14: United States haircare market share: % share, by value, 2024

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