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Haircare in Australia

Publisher MarketLine
Published Aug 21, 2025
Length 48 Pages
SKU # MTLN20572540

Description

Haircare in Australia

Summary

Haircare in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Australian haircare market recorded revenues of $1,272.7 million in 2024, representing a compound annual growth rate (CAGR) of 3.4% between 2019-24.
  • Market consumption volume increased with a CAGR of 2.3% between 2019-24, reaching a total of 164.5 million units in 2024.
  • The Australian haircare market has witnessed moderate growth during the review period, driven by increased affordability and accessibility of products such as shampoos, conditioners, oils, and sprays.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Australia
  • Leading company profiles reveal details of key haircare market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia haircare market with five year forecasts
Reasons to Buy
  • What was the size of the Australia haircare market by value in 2024?
  • What will be the size of the Australia haircare market in 2029?
  • What factors are affecting the strength of competition in the Australia haircare market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's haircare market?

Table of Contents

48 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Australian haircare market?
7.6. What have been the most significant developments in the Australian haircare market in 2024?
8 Company Profiles
8.1. Unilever Plc
8.2. L'Oreal SA
8.3. The Procter & Gamble Co
8.4. Henkel AG & Co KGaA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia haircare market value: $ million, 2019-24
Table 2: Australia haircare market volume: million units, 2019-24
Table 3: Australia haircare market category segmentation: % share, by value, 2019-24
Table 4: Australia haircare market category segmentation: $ million, 2019-24
Table 5: Australia haircare market geography segmentation: $ million, 2024
Table 6: Australia haircare market distribution: % share, by value, 2024
Table 7: Australia haircare market value forecast: $ million, 2024-29
Table 8: Australia haircare market volume forecast: million units, 2024-29
Table 9: Australia haircare market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: L'Oreal SA: Key Facts
Table 14: L'Oreal SA: Annual Financial Ratios
Table 15: L'Oreal SA: Key Employees
Table 16: L'Oreal SA: Key Employees Continued
Table 17: The Procter & Gamble Co: Key Facts
Table 18: The Procter & Gamble Co: Annual Financial Ratios
Table 19: The Procter & Gamble Co: Key Employees
Table 20: The Procter & Gamble Co: Key Employees Continued
Table 21: Henkel AG & Co KGaA: Key Facts
Table 22: Henkel AG & Co KGaA: Annual Financial Ratios
Table 23: Henkel AG & Co KGaA: Key Employees
Table 24: Australia Size of Population (Million), 2020-24
Table 25: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Australia GDP (Current Prices, $ Billion), 2020-24
Table 27: Australia Inflation, 2020-24
Table 28: Australia Consumer Price Index (Absolute), 2020-24
Table 29: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia haircare market value: $ million, 2019-24
Figure 2: Australia haircare market volume: million units, 2019-24
Figure 3: Australia haircare market category segmentation: $ million, 2019-24
Figure 4: Australia haircare market geography segmentation: % share, by value, 2024
Figure 5: Australia haircare market distribution: % share, by value, 2024
Figure 6: Australia haircare market value forecast: $ million, 2024-29
Figure 7: Australia haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in Australia, 2024
Figure 9: Drivers of buyer power in the haircare market in Australia, 2024
Figure 10: Drivers of supplier power in the haircare market in Australia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Australia, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in Australia, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in Australia, 2024
Figure 14: Australia haircare market share: % share, by value, 2024

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