Global Mobile Apps
Summary
Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The global mobile apps market had total revenues of $443.0bn in 2018, representing a compound annual growth rate (CAGR) of 9% between 2014 and 2018.
- The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $307.1bn, equivalent to 69.3% of the market's overall value.
- The market varies considerably with developed markets tending to have growth driven by increased penetration on a relatively stalled customer base, whereas developing economies have a rapidly expanding customer base.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmobile apps market
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile apps market with five year forecasts
- What was the size of the Global mobile apps market by value in 2018?
- What will be the size of the Global mobile apps market in 2023?
- What factors are affecting the strength of competition in the Global mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up the global's mobile apps market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Who are the main challengers to the incumbents?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Facebook, Inc.
- 8.3. Spotify AB
- 8.4. Apple Inc
- 8.5. Snap Inc
- 8.6. Tencent Holdings Limited
- 8.7. Alibaba Group Holding Limited
- 8.8. Netflix, Inc.
- 8.9. Beijing ByteDance Technology Co Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Global mobile apps market value: $ billion, 2014-18
- Table 2: Global mobile apps market category segmentation: $ billion, 2018
- Table 3: Global mobile apps market geography segmentation: $ billion, 2018
- Table 4: Global mobile apps market value forecast: $ billion, 2018-23
- Table 5: Alphabet Inc: key facts
- Table 6: Alphabet Inc: Annual Financial Ratios
- Table 7: Alphabet Inc: Key Employees
- Table 8: Facebook, Inc.: key facts
- Table 9: Facebook, Inc.: Annual Financial Ratios
- Table 10: Facebook, Inc.: Key Employees
- Table 11: Facebook, Inc.: Key Employees Continued
- Table 12: Spotify AB: key facts
- Table 13: Spotify AB: Key Employees
- Table 14: Apple Inc: key facts
- Table 15: Apple Inc: Annual Financial Ratios
- Table 16: Apple Inc: Key Employees
- Table 17: Apple Inc: Key Employees Continued
- Table 18: Snap Inc: key facts
- Table 19: Snap Inc: Annual Financial Ratios
- Table 20: Snap Inc: Key Employees
- Table 21: Tencent Holdings Limited: key facts
- Table 22: Tencent Holdings Limited: Annual Financial Ratios
- Table 23: Tencent Holdings Limited: Key Employees
- Table 24: Tencent Holdings Limited: Key Employees Continued
- Table 25: Alibaba Group Holding Limited: key facts
- Table 26: Alibaba Group Holding Limited: Annual Financial Ratios
- Table 27: Alibaba Group Holding Limited: Key Employees
- Table 28: Netflix, Inc.: key facts
- Table 29: Netflix, Inc.: Annual Financial Ratios
- Table 30: Netflix, Inc.: Key Employees
- Table 31: Beijing ByteDance Technology Co Ltd: key facts
- Table 32: Beijing ByteDance Technology Co Ltd: Key Employees
- Table 33: Global exchange rate, 2014-18
- List of Figures
- Figure 1: Global mobile apps market value: $ billion, 2014-18
- Figure 2: Global mobile apps market category segmentation: % share, by value, 2018
- Figure 3: Global mobile apps market geography segmentation: % share, by value, 2018
- Figure 4: Global mobile apps market value forecast: $ billion, 2018-23
- Figure 5: Forces driving competition in the global mobile apps market, 2018
- Figure 6: Drivers of buyer power in the global mobile apps market, 2018
- Figure 7: Drivers of supplier power in the global mobile apps market, 2018
- Figure 8: Factors influencing the likelihood of new entrants in the global mobile apps market, 2018
- Figure 9: Factors influencing the threat of substitutes in the global mobile apps market, 2018
- Figure 10: Drivers of degree of rivalry in the global mobile apps market, 2018
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