Global Mobile Apps

Global Mobile Apps

Summary

Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
  • The global mobile apps market had total revenues of $443.0bn in 2018, representing a compound annual growth rate (CAGR) of 9% between 2014 and 2018.
  • The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $307.1bn, equivalent to 69.3% of the market's overall value.
  • The market varies considerably with developed markets tending to have growth driven by increased penetration on a relatively stalled customer base, whereas developing economies have a rapidly expanding customer base.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmobile apps market
  • Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile apps market with five year forecasts
Reasons to buy
  • What was the size of the Global mobile apps market by value in 2018?
  • What will be the size of the Global mobile apps market in 2023?
  • What factors are affecting the strength of competition in the Global mobile apps market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global's mobile apps market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook, Inc.
8.3. Spotify AB
8.4. Apple Inc
8.5. Snap Inc
8.6. Tencent Holdings Limited
8.7. Alibaba Group Holding Limited
8.8. Netflix, Inc.
8.9. Beijing ByteDance Technology Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global mobile apps market value: $ billion, 2014-18
Table 2: Global mobile apps market category segmentation: $ billion, 2018
Table 3: Global mobile apps market geography segmentation: $ billion, 2018
Table 4: Global mobile apps market value forecast: $ billion, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: Annual Financial Ratios
Table 10: Facebook, Inc.: Key Employees
Table 11: Facebook, Inc.: Key Employees Continued
Table 12: Spotify AB: key facts
Table 13: Spotify AB: Key Employees
Table 14: Apple Inc: key facts
Table 15: Apple Inc: Annual Financial Ratios
Table 16: Apple Inc: Key Employees
Table 17: Apple Inc: Key Employees Continued
Table 18: Snap Inc: key facts
Table 19: Snap Inc: Annual Financial Ratios
Table 20: Snap Inc: Key Employees
Table 21: Tencent Holdings Limited: key facts
Table 22: Tencent Holdings Limited: Annual Financial Ratios
Table 23: Tencent Holdings Limited: Key Employees
Table 24: Tencent Holdings Limited: Key Employees Continued
Table 25: Alibaba Group Holding Limited: key facts
Table 26: Alibaba Group Holding Limited: Annual Financial Ratios
Table 27: Alibaba Group Holding Limited: Key Employees
Table 28: Netflix, Inc.: key facts
Table 29: Netflix, Inc.: Annual Financial Ratios
Table 30: Netflix, Inc.: Key Employees
Table 31: Beijing ByteDance Technology Co Ltd: key facts
Table 32: Beijing ByteDance Technology Co Ltd: Key Employees
Table 33: Global exchange rate, 2014-18
List of Figures
Figure 1: Global mobile apps market value: $ billion, 2014-18
Figure 2: Global mobile apps market category segmentation: % share, by value, 2018
Figure 3: Global mobile apps market geography segmentation: % share, by value, 2018
Figure 4: Global mobile apps market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the global mobile apps market, 2018
Figure 6: Drivers of buyer power in the global mobile apps market, 2018
Figure 7: Drivers of supplier power in the global mobile apps market, 2018
Figure 8: Factors influencing the likelihood of new entrants in the global mobile apps market, 2018
Figure 9: Factors influencing the threat of substitutes in the global mobile apps market, 2018
Figure 10: Drivers of degree of rivalry in the global mobile apps market, 2018

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