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Fragrances in Turkey

Publisher MarketLine
Published Aug 07, 2025
Length 39 Pages
SKU # MTLN20472889

Description

Fragrances in Turkey

Summary

Fragrances in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Fragrances market includes the retail sales of female fragrances, male fragrances, fragrances set, and unisex fragrances. Market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Turkish fragrances market recorded revenues of $490.6 million in 2024, representing a negative compound annual growth rate (CAGR) of 1.5% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 1.3% between 2019-24, reaching a total of 42.9 million units in 2024.
  • The contracted growth of the Turkish fragrances market during 2019-24 can be attributed to the combined impact of economic instability, high inflation, and currency depreciation, which reduced consumer purchasing power and increased the cost of imported luxury goods.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the fragrances market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in Turkey
  • Leading company profiles reveal details of key fragrances market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey fragrances market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey fragrances market by value in 2024?
  • What will be the size of the Turkey fragrances market in 2029?
  • What factors are affecting the strength of competition in the Turkey fragrances market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's fragrances market?

Table of Contents

39 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish fragrances market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Turkish fragrances market?
8 Company Profiles
8.1. Evyap Sabun Yag Gliserin San ve Tic AS
8.2. Natura & Co Holding SA
8.3. Hunca Kozmetik AS
8.4. Oriflame Holding AG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey fragrances market value: $ million, 2019-24
Table 2: Turkey fragrances market volume: million units, 2019-24
Table 3: Turkey fragrances market category segmentation: % share, by value, 2019-24
Table 4: Turkey fragrances market category segmentation: $ million, 2019-24
Table 5: Turkey fragrances market geography segmentation: $ million, 2024
Table 6: Turkey fragrances market distribution: % share, by value, 2024
Table 7: Turkey fragrances market value forecast: $ million, 2024-29
Table 8: Turkey fragrances market volume forecast: million units, 2024-29
Table 9: Turkey fragrances market share: % share, by value, 2024
Table 10: Evyap Sabun Yag Gliserin San ve Tic AS: Key Facts
Table 11: Evyap Sabun Yag Gliserin San ve Tic AS: Key Employees
Table 12: Natura & Co Holding SA: Key Facts
Table 13: Natura & Co Holding SA: Annual Financial Ratios
Table 14: Natura & Co Holding SA: Key Employees
Table 15: Hunca Kozmetik AS: Key Facts
Table 16: Hunca Kozmetik AS: Key Employees
Table 17: Oriflame Holding AG: Key Facts
Table 18: Oriflame Holding AG: Key Employees
Table 19: Turkey Size of Population (Million), 2020-24
Table 20: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 22: Turkey Inflation, 2020-24
Table 23: Turkey Consumer Price Index (Absolute), 2020-24
Table 24: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey fragrances market value: $ million, 2019-24
Figure 2: Turkey fragrances market volume: million units, 2019-24
Figure 3: Turkey fragrances market category segmentation: $ million, 2019-24
Figure 4: Turkey fragrances market geography segmentation: % share, by value, 2024
Figure 5: Turkey fragrances market distribution: % share, by value, 2024
Figure 6: Turkey fragrances market value forecast: $ million, 2024-29
Figure 7: Turkey fragrances market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the fragrances market in Turkey, 2024
Figure 9: Drivers of buyer power in the fragrances market in Turkey, 2024
Figure 10: Drivers of supplier power in the fragrances market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the fragrances market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the fragrances market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the fragrances market in Turkey, 2024
Figure 14: Turkey fragrances market share: % share, by value, 2024

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