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Digital Advertising in Asia-Pacific

Publisher MarketLine
Published May 24, 2024
Length 56 Pages
SKU # MTLN19100331

Description

Digital Advertising in Asia-Pacific
Summary

Digital Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Asia-Pacific digital advertising market registered revenues of $114,806.3 million in 2023, representing a compound annual growth rate (CAGR) of 3.9% between 2018 and 2023.
  • The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $87,355.1 million, equivalent to 76.1% of the market's overall value.
  • Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Asia-Pacific
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Asia-Pacific digital advertising market by value in 2023?
  • What will be the size of the Asia-Pacific digital advertising market in 2028?
  • What factors are affecting the strength of competition in the Asia-Pacific digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Asia-Pacific's digital advertising market?

Table of Contents

56 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the players?
7.3. What are the most recent market developments?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Alibaba Group Holding Limited
8.4. Baidu, Inc.
8.5. Naver Corp
8.6. Tencent Holdings Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific digital advertising market value: $ million, 2018-23
Table 2: Asia-Pacific digital advertising market category segmentation: % share, by value, 2018-2023
Table 3: Asia-Pacific digital advertising market category segmentation: $ million, 2018-2023
Table 4: Asia-Pacific digital advertising market geography segmentation: $ million, 2023
Table 5: Asia-Pacific digital advertising market value forecast: $ million, 2023-28
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Alibaba Group Holding Limited: key facts
Table 14: Alibaba Group Holding Limited: Annual Financial Ratios
Table 15: Alibaba Group Holding Limited: Key Employees
Table 16: Baidu, Inc.: key facts
Table 17: Baidu, Inc.: Annual Financial Ratios
Table 18: Baidu, Inc.: Key Employees
Table 19: Naver Corp: key facts
Table 20: Naver Corp: Annual Financial Ratios
Table 21: Naver Corp: Key Employees
Table 22: Tencent Holdings Limited: key facts
Table 23: Tencent Holdings Limited: Annual Financial Ratios
Table 24: Tencent Holdings Limited: Key Employees
Table 25: Tencent Holdings Limited: Key Employees Continued
Table 26: Asia-Pacific exchange rate, 2019-23
List of Figures
Figure 1: Asia-Pacific digital advertising market value: $ million, 2018-23
Figure 2: Asia-Pacific digital advertising market category segmentation: $ million, 2018-2023
Figure 3: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2023
Figure 4: Asia-Pacific digital advertising market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the digital advertising market in Asia-Pacific, 2023
Figure 6: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2023
Figure 7: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2023
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2023
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2023
Figure 10: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2023

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