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Consumer Electronics Retail in Turkey

Publisher MarketLine
Published Sep 18, 2025
Length 43 Pages
SKU # MTLN20645768

Description

Consumer Electronics Retail in Turkey

Summary

Consumer Electronics Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
  • The Turkish consumer electronics retail market recorded revenues of $28.4 billion in 2024, representing a compound annual growth rate (CAGR) of 16.4% between 2019 and 2024.
  • The communications equipment segment accounted for the market's largest proportion in 2024, with total revenues of $13.3 billion, equivalent to 46.8% of the market's overall value.
  • In 2024, the Turkish consumer electronics retail market experienced an annual growth rate of 25.0%, driven by the rise in households owning personal computers. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the proportion of households with personal computers in Turkey reached 49.5%, up from 48.4% in 2023. This rise in personal computer penetration is driven by a growing need for digital connectivity to support remote work, online education, and entertainment.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Turkey
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey consumer electronics retail market with five year forecasts
Reasons to Buy
  • What was the size of the Turkey consumer electronics retail market by value in 2024?
  • What will be the size of the Turkey consumer electronics retail market in 2029?
  • What factors are affecting the strength of competition in the Turkey consumer electronics retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's consumer electronics retail market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Amazon.com Inc
8.2. Teknosa Ic Ve Dis Tic. A.S.
8.3. D-Market Elektronik Hizmetler Tic AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey consumer electronics retail market value: $ million, 2019-24
Table 2: Turkey consumer electronics retail market category segmentation: % share, by value, 2019-24
Table 3: Turkey consumer electronics retail market category segmentation: $ million, 2019-24
Table 4: Turkey consumer electronics retail market geography segmentation: $ million, 2024
Table 5: Turkey consumer electronics retail market distribution: % share, by value, 2024
Table 6: Turkey consumer electronics retail market value forecast: $ million, 2024-29
Table 7: Amazon.com Inc: Key Facts
Table 8: Amazon.com Inc: Annual Financial Ratios
Table 9: Amazon.com Inc: Key Employees
Table 10: Teknosa Ic Ve Dis Tic. A.S.: Key Facts
Table 11: Teknosa Ic Ve Dis Tic. A.S.: Annual Financial Ratios
Table 12: Teknosa Ic Ve Dis Tic. A.S.: Key Employees
Table 13: D-Market Elektronik Hizmetler Tic AS: Key Facts
Table 14: D-Market Elektronik Hizmetler Tic AS: Annual Financial Ratios
Table 15: D-Market Elektronik Hizmetler Tic AS: Key Employees
Table 16: Turkey Size of Population (Million), 2020-24
Table 17: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 19: Turkey Inflation, 2020-24
Table 20: Turkey Consumer Price Index (Absolute), 2020-24
Table 21: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey consumer electronics retail market value: $ million, 2019-24
Figure 2: Turkey consumer electronics retail market category segmentation: $ million, 2019-24
Figure 3: Turkey consumer electronics retail market geography segmentation: % share, by value, 2024
Figure 4: Turkey consumer electronics retail market distribution: % share, by value, 2024
Figure 5: Turkey consumer electronics retail market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the consumer electronics retail market in Turkey, 2024
Figure 7: Drivers of buyer power in the consumer electronics retail market in Turkey, 2024
Figure 8: Drivers of supplier power in the consumer electronics retail market in Turkey, 2024
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Turkey, 2024
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Turkey, 2024
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Turkey, 2024

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