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Consumer Electronics Retail in South Africa

Publisher MarketLine
Published Sep 18, 2025
Length 43 Pages
SKU # MTLN20645722

Description

Consumer Electronics Retail in South Africa

Summary

Consumer Electronics Retail in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
  • The South African consumer electronics retail market recorded revenues of $6.1 billion in 2024, representing a negative compound annual growth rate (CAGR) of 1.1% between 2019 and 2024.
  • The communications equipment segment accounted for the market's largest proportion in 2024, with total revenues of $3.0 billion, equivalent to 49.9% of the market's overall value.
  • In 2024, the South African consumer electronics retail market recorded an annual growth of 6.0% due to the rise in household income, which has significantly enhanced consumer purchasing power. According to Eurostat, in 2024, the net disposable income per household in South Africa reached $10,334.8, up 2.1% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in South Africa
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa consumer electronics retail market with five year forecasts
Reasons to Buy
  • What was the size of the South Africa consumer electronics retail market by value in 2024?
  • What will be the size of the South Africa consumer electronics retail market in 2029?
  • What factors are affecting the strength of competition in the South Africa consumer electronics retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Africa's consumer electronics retail market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Takealot Online (Pty) Ltd
8.2. Amazon.com Inc
8.3. Apple Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa consumer electronics retail market value: $ million, 2019-24
Table 2: South Africa consumer electronics retail market category segmentation: % share, by value, 2019-24
Table 3: South Africa consumer electronics retail market category segmentation: $ million, 2019-24
Table 4: South Africa consumer electronics retail market geography segmentation: $ million, 2024
Table 5: South Africa consumer electronics retail market distribution: % share, by value, 2024
Table 6: South Africa consumer electronics retail market value forecast: $ million, 2024-29
Table 7: Takealot Online (Pty) Ltd: Key Facts
Table 8: Takealot Online (Pty) Ltd: Key Employees
Table 9: Amazon.com Inc: Key Facts
Table 10: Amazon.com Inc: Annual Financial Ratios
Table 11: Amazon.com Inc: Key Employees
Table 12: Apple Inc: Key Facts
Table 13: Apple Inc: Annual Financial Ratios
Table 14: Apple Inc: Key Employees
Table 15: South Africa Size of Population (Million), 2020-23
Table 16: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 17: South Africa GDP (Current Prices, $ Billion), 2020-24
Table 18: South Africa Inflation, 2020-23
Table 19: South Africa Consumer Price Index (Absolute), 2020-24
Table 20: South Africa Exchange Rate, 2019-24
List of Figures
Figure 1: South Africa consumer electronics retail market value: $ million, 2019-24
Figure 2: South Africa consumer electronics retail market category segmentation: $ million, 2019-24
Figure 3: South Africa consumer electronics retail market geography segmentation: % share, by value, 2024
Figure 4: South Africa consumer electronics retail market distribution: % share, by value, 2024
Figure 5: South Africa consumer electronics retail market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the consumer electronics retail market in South Africa, 2024
Figure 7: Drivers of buyer power in the consumer electronics retail market in South Africa, 2024
Figure 8: Drivers of supplier power in the consumer electronics retail market in South Africa, 2024
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in South Africa, 2024
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in South Africa, 2024
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in South Africa, 2024

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