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New Cars in Thailand

Publisher MarketLine
Published Sep 04, 2025
Length 45 Pages
SKU # MTLN20645766

Description

New Cars in Thailand

Summary

New Cars in Thailand industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • New cars market includes retail sales/registrations of new passenger cars. The scope of passenger cars covers saloons, hatchbacks, SUVs, 4x4s, and light pickup vehicles. Market volume refers to the total number of cars sold in a year, while market value is calculated by multiplying the average retail selling price with the market volume.
  • The Thai new cars market recorded revenues of $9.4 billion in 2024, representing a negative compound annual growth rate (CAGR) of 2.1% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 6.4% between 2019 and 2024, reaching a total of 379,803.0 units in 2024.
  • In 2024, the volume of the Thai new cars market experienced a decline of 18.8% annually, primarily driven by rising interest rates. According to the Bank of Thailand, the interest rates in Thailand increased to 2.3% in October 2024. This increase in interest rates diminished consumer confidence, leading to a decreased willingness to make significant purchases such as vehicles.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the new cars market in Thailand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the new cars market in Thailand
  • Leading company profiles reveal details of key new cars market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Thailand new cars market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Thailand new cars market by value in 2024?
  • What will be the size of the Thailand new cars market in 2029?
  • What factors are affecting the strength of competition in the Thailand new cars market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Thailand's new cars market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Geography segmentation
1.6. Market share
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of leading players in the market?
7.5. What are the recent developments in the market?
8 Company Profiles
8.1. SAIC Motor Corp Ltd
8.2. Honda Motor Co Ltd
8.3. Toyota Motor Corp
8.4. Renault-Nissan-Mitsubishi Alliance
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Thailand new cars market value: $ billion, 2019-24
Table 2: Thailand new cars market volume: units, 2019-24
Table 3: Thailand new cars market geography segmentation: $ billion, 2024
Table 4: Thailand new cars market value forecast: $ billion, 2024-29
Table 5: Thailand new cars market volume forecast: units, 2024-29
Table 6: Thailand new cars market share: % share, by volume, 2024
Table 7: SAIC Motor Corp Ltd: Key Facts
Table 8: SAIC Motor Corp Ltd: Annual Financial Ratios
Table 9: SAIC Motor Corp Ltd: Key Employees
Table 10: Honda Motor Co Ltd: Key Facts
Table 11: Honda Motor Co Ltd: Annual Financial Ratios
Table 12: Honda Motor Co Ltd: Key Employees
Table 13: Toyota Motor Corp: Key Facts
Table 14: Toyota Motor Corp: Annual Financial Ratios
Table 15: Toyota Motor Corp: Key Employees
Table 16: Renault-Nissan-Mitsubishi Alliance: Key Facts
Table 17: Renault-Nissan-Mitsubishi Alliance: Key Employees
Table 18: Thailand Size of Population (Million), 2020-24
Table 19: Thailand Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Thailand GDP (Current Prices, $ Billion), 2020-24
Table 21: Thailand Inflation, 2020-24
Table 22: Thailand Consumer Price Index (Absolute), 2020-24
Table 23: Thailand Exchange Rate, 2019-24
List of Figures
Figure 1: Thailand new cars market value: $ billion, 2019-24
Figure 2: Thailand new cars market volume: units, 2019-24
Figure 3: Thailand new cars market geography segmentation: % share, by value, 2024
Figure 4: Thailand new cars market value forecast: $ billion, 2024-29
Figure 5: Thailand new cars market volume forecast: units, 2024-29
Figure 6: Forces driving competition in the new cars market in Thailand, 2024
Figure 7: Drivers of buyer power in the new cars market in Thailand, 2024
Figure 8: Drivers of supplier power in the new cars market in Thailand, 2024
Figure 9: Factors influencing the likelihood of new entrants in the new cars market in Thailand, 2024
Figure 10: Factors influencing the threat of substitutes in the new cars market in Thailand, 2024
Figure 11: Drivers of degree of rivalry in the new cars market in Thailand, 2024
Figure 12: Thailand new cars market share: % share, by volume, 2024

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