Report cover image

Car Rental in the United States

Publisher MarketLine
Published Oct 23, 2025
Length 44 Pages
SKU # MTLN20768107

Description

Car Rental in the United States

Summary

Car Rental in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Car rental refers to the short-term hiring of a motor vehicle from one party to another, typically excluding taxis. Our market scope includes only self-driven, short-term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars for more than one year and the chauffeur-driven cars/cabs.
  • The US car rental market recorded revenues of $41,944.4 million in 2024, representing a compound annual growth rate (CAGR) of 4.7% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 1.5% between 2019 and 2024, reaching a total of 2,528,863.0 Absolute units in 2024.
  • The US car rental market accounted for 92.7% of the North American car rental market in 2024. The growth is driven by a rise in travel and tourism, largely attributed to an increase in consumer net disposable income per household. According to the Bureau of Economic Analysis, the net disposable income per household in the US reached $164,007.1, reflecting a 4.5% increase from 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the car rental market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the car rental market in the United States
  • Leading company profiles reveal details of key car rental market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States car rental market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the United States car rental market by value in 2024?
  • What will be the size of the United States car rental market in 2029?
  • What factors are affecting the strength of competition in the United States car rental market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States's car rental market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments in the market?
8 Company Profiles
8.1. Enterprise Holdings Inc
8.2. Hertz Global Holdings Inc
8.3. Avis Budget Group Inc
8.4. Sixt SE
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States car rental market value: $ million, 2019-24
Table 2: United States car rental market volume: car fleet, 2019-24
Table 3: United States car rental market category segmentation: % share, by value, 2019-24
Table 4: United States car rental market category segmentation: $ million, 2019-24
Table 5: United States car rental market geography segmentation: $ million, 2024
Table 6: United States car rental market distribution: % share, by value, 2024
Table 7: United States car rental market value forecast: $ million, 2024-29
Table 8: United States car rental market volume forecast: car fleet, 2024-29
Table 9: Enterprise Holdings Inc: Key Facts
Table 10: Enterprise Holdings Inc: Key Employees
Table 11: Hertz Global Holdings Inc: Key Facts
Table 12: Hertz Global Holdings Inc: Annual Financial Ratios
Table 13: Hertz Global Holdings Inc: Key Employees
Table 14: Avis Budget Group Inc: Key Facts
Table 15: Avis Budget Group Inc: Annual Financial Ratios
Table 16: Avis Budget Group Inc: Key Employees
Table 17: Sixt SE: Key Facts
Table 18: Sixt SE: Annual Financial Ratios
Table 19: Sixt SE: Key Employees
Table 20: United States Size of Population (Million), 2020-24
Table 21: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: United States GDP (Current Prices, $ Billion), 2020-24
Table 23: United States Inflation, 2020-24
Table 24: United States Consumer Price Index (Absolute), 2020-24
Table 25: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States car rental market value: $ million, 2019-24
Figure 2: United States car rental market volume: car fleet, 2019-24
Figure 3: United States car rental market category segmentation: $ million, 2019-24
Figure 4: United States car rental market geography segmentation: % share, by value, 2024
Figure 5: United States car rental market distribution: % share, by value, 2024
Figure 6: United States car rental market value forecast: $ million, 2024-29
Figure 7: United States car rental market volume forecast: car fleet, 2024-29
Figure 8: Forces driving competition in the car rental market in the United States, 2024
Figure 9: Drivers of buyer power in the car rental market in the United States, 2024
Figure 10: Drivers of supplier power in the car rental market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the car rental market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the car rental market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the car rental market in the United States, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us