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Car Rental in Europe

Publisher MarketLine
Published Oct 23, 2025
Length 46 Pages
SKU # MTLN20768484

Description

Car Rental in Europe

Summary

Car Rental in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Car rental refers to the short-term hiring of a motor vehicle from one party to another, typically excluding taxis. Our market scope includes only self-driven, short-term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars for more than one year and the chauffeur-driven cars/cabs.
  • The European car rental market recorded revenues of $20,836.9 million in 2024, representing a compound annual growth rate (CAGR) of 1.8% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.4% between 2019 and 2024, reaching a total of 1,763,308.0 Absolute units in 2024.
  • Europe accounted for a share of 25.4% of the global car rental market in 2024. The overall market revenue growth was attributed to an increase in household disposable income, which increased the demand for convenient and flexible mobility solutions such as car rental services. For instance, according to Eurostat, the gross household disposable income per household in Germany increased by 20.4% in 2024 as compared to 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the car rental market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the car rental market in Europe
  • Leading company profiles reveal details of key car rental market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe car rental market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Europe car rental market by value in 2024?
  • What will be the size of the Europe car rental market in 2029?
  • What factors are affecting the strength of competition in the Europe car rental market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe's car rental market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments?
8 Company Profiles
8.1. Europcar Mobility Group SA
8.2. Avis Budget Group Inc
8.3. Sixt SE
8.4. Hertz Global Holdings Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe car rental market value: $ million, 2019-24
Table 2: Europe car rental market volume: car fleet, 2019-24
Table 3: Europe car rental market category segmentation: % share, by value, 2019-24
Table 4: Europe car rental market category segmentation: $ million, 2019-24
Table 5: Europe car rental market geography segmentation: $ million, 2024
Table 6: Europe car rental market distribution: % share, by value, 2024
Table 7: Europe car rental market value forecast: $ million, 2024-29
Table 8: Europe car rental market volume forecast: car fleet, 2024-29
Table 9: Europcar Mobility Group SA: Key Facts
Table 10: Europcar Mobility Group SA: Key Employees
Table 11: Avis Budget Group Inc: Key Facts
Table 12: Avis Budget Group Inc: Annual Financial Ratios
Table 13: Avis Budget Group Inc: Key Employees
Table 14: Sixt SE: Key Facts
Table 15: Sixt SE: Annual Financial Ratios
Table 16: Sixt SE: Key Employees
Table 17: Hertz Global Holdings Inc: Key Facts
Table 18: Hertz Global Holdings Inc: Annual Financial Ratios
Table 19: Hertz Global Holdings Inc: Key Employees
Table 20: Europe Size of Population (Million), 2020-24
Table 21: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Europe GDP (Current Prices, $ Billion), 2020-24
Table 23: Europe Inflation, 2020-24
Table 24: Europe Consumer Price Index (Absolute), 2020-24
Table 25: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe car rental market value: $ million, 2019-24
Figure 2: Europe car rental market volume: car fleet, 2019-24
Figure 3: Europe car rental market category segmentation: $ million, 2019-24
Figure 4: Europe car rental market geography segmentation: % share, by value, 2024
Figure 5: Europe car rental market distribution: % share, by value, 2024
Figure 6: Europe car rental market value forecast: $ million, 2024-29
Figure 7: Europe car rental market volume forecast: car fleet, 2024-29
Figure 8: Forces driving competition in the car rental market in Europe, 2024
Figure 9: Drivers of buyer power in the car rental market in Europe, 2024
Figure 10: Drivers of supplier power in the car rental market in Europe, 2024
Figure 11: Factors influencing the likelihood of new entrants in the car rental market in Europe, 2024
Figure 12: Factors influencing the threat of substitutes in the car rental market in Europe, 2024
Figure 13: Drivers of degree of rivalry in the car rental market in Europe, 2024

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