Global Vegan Cosmetic Market Assessment, By Product Type [Skin Care, Hair Care, Makeup, Others], By Packaging Type [Tubes, Jars, Pencils and Sticks, Pumps and Dispensers, Others], By End-user [Personal, Commercial], By Distribution Channel [Supermarkets/H

Global vegan cosmetic market is projected to witness a CAGR of 5.73% during the forecast period 2025-2032, growing from USD 11.45 billion in 2024 to USD 17.88 billion in 2032. A vegan cosmetic, often known as a cruelty-free product, is gaining significant traction in the global market, driven by rising consumer awareness of animal welfare and increased demand for plant-based, sustainable, and healthy products. Advances in natural ingredient formulations and the expansion of e-commerce platforms are making these products more accessible and appealing to a broader audience.

Global vegan cosmetics market is expanding due to growing ethical values and health concerns, and environmental awareness. Increasing public awareness has created a predominant market demand for plant-based and cruelty-free cosmetics. Numerous customers have opted out of applying beauty products with animal-tested ingredients and opted to use ethical brands instead. The market demand for vegan cosmetics increases as health-conscious consumers use the products due to their natural composition, free from toxic chemicals and synthetics, and principal allergenic constituents. Individuals who suffer from sensitive skin disorders or opt for natural beauty solutions use these products as their first choice. Consumer ethical behaviour combined with environmental consciousness and skin-friendly product demand fuels the current global increase of the vegan cosmetics market.

Sustainable practices push market growth through brand actions employing green sourcing, sustainable packaging, and clear labelling. Product innovation and consumer interaction are undergoing expansion through technology advancement that integrates artificial intelligence in research and development and marketing strategies. Consumer trust and honesty increase through regulatory systems and vegan and cruelty-free marking, which assist purchasers in identifying authentic products. Social media and online marketing platforms increase the accessibility of vegan cosmetics to a broader market while enhancing their presence to the general public.

For Instance, in October 2024, the Honest Company launched a new vegan fragrance-free collagen cream and serum. It will reduce the appearance of wrinkles and improve skin firmness.

Rising Consumer Awareness of Animal Welfare Boosts the Market Trends

Consumers’ awareness about animal rights issues drives the growing global vegan cosmetics market because people choose products that both avoid animal testing and animal-derived ingredients. Consumers obtain clear guidelines through the distinction between cruelty-free and vegan cosmetics because cruelty-free products avoid animal testing, while vegan products do not contain any animal-derived ingredients. Organizations, including Vegan Society Trademark as well as V-Label and EVE VEGAN, offer certification services that verify both product authenticity and ethical production standards for vegan products. Voluntary certifications establish a reliable framework that helps buyers find items that align with their morals. The combined efforts of regulatory agencies and private sector organizations protect consumers through their joint work in sustaining product safety standards as well as quality controls, together with the requirement for accurate product details from manufacturers.

For instance, in May 2025, Quest Retail Private Limited (The Body Shop) achieved 100% vegan products line, which are certified by the Vegan Society. It covers all the skincare, hair care, and fragrance products.

Rising Urbanization Fuels the Market Growth

Urbanization has emerged as a primary driver behind the expansion of the global vegan cosmetics market because modern cities now function as primary centres of innovation alongside their role as popular destinations that shape modern consumer preferences. The urban environment naturally draws in a wide range of people who belong to generation Z, millennials, and younger groups, who demonstrate strong preferences for ethical beauty products that promote sustainability and transparent production. People in these segments show higher acceptance toward vegan cosmetics products because they view them as cruelty-free and plant-based products that support animal welfare and environmental protection. The number of consumers who declare themselves vegan or who try vegan beauty and personal care products is growing. Consumers in these groups will almost certainly use social media along with e-commerce platforms and influencers who dominate urban environments to stay updated about the latest vegan beauty developments. This approach allows numerous vegan beauty brands to achieve fast consumer acquisition and trust building that results in lifelong customer relationships with these market segments.

For instance, in May 2025, Aveda Corporation launched in the United States Amazon Premium Beauty store, which illustrates how major online retailers are making vegan beauty more accessible. Amazon’s broad reach and immersive, focused-education shopping experiences allow Aveda to connect with urban audiences while leveraging logistics networks to deliver plant-powered, cruelty-free products to a wide range of consumers across the country, including those outside major cities.

Online Stores Propelled the Global Vegan Cosmetics Market Demand

The main driver behind the global vegan cosmetics market growth is the ongoing expansion of online retail operations. Digital platforms such as Amazon's Premium Beauty store revolutionized consumer buying behavior through the streamlined purchase process for plant-based and cruelty-free beauty products. Online marketplaces give consumers access to a broad range of vegan cosmetics products that specifically appeal to millennial and generation Z buyers. For instance, in August 2024, The Estée Lauder Companies Inc. launched Smashbox in the U.S. Amazon Premium Beauty store, that illustrates this trend.

Amazon uses advanced technology systems, including Prime Finder and personalized recommendations, to improve shopping experiences while helping customers discover products that suit their individual preferences. Through its powerful logistics system, Amazon provides dependable delivery services from major cities to rural communities, thus making high-quality vegan cosmetics available to all customers. The interactive brand storefronts on Amazon allow brands to present their distinctive stories while building customer connections through exclusive deals available during significant shopping events. Online stores function as a crucial market expansion force, which makes vegan cosmetic products more available and desirable than ever before.

Skin Care and Hair Care are the Leading Segments in the Global Vegan Cosmetic Market

Skin care occupies the majority market share of the global vegan cosmetics market. Presently, customers show a tendency towards the use of vegan skin care needs. This is due to the increased cognitive awareness among consumer groups regarding the beneficial features associated with the use of said item on their integumentary system, as a result of their usual origin from plant-based components, hence reducing the likelihood of pruritus, epidermal irritation, follicular inflammation, and other dermatological abnormalities.

The hair care segment is forecast to exhibit a faster compound annual growth rate (CAGR). Vegan hair care products include a wide range of goods, including but not limited to, shampoo, capillary oil, capillary conditioner, capillary mask, and sundry others, appearing in a plurality of forms designed to meet the needs of the client base, which phenomenon, in its turn, is synergistically driving the totality of demand for vegan hair care products within the current market environment.

Europe Region Dominates the Global Vegan Cosmetic Market Share

The global vegan cosmetics market is led by Europe, which is accountable for the rise of the demand for vegan cosmetics, courtesy of the continent’s progressive regulatory framework, more consciousness among consumers, and emphasis on sustainability and ethics. In setting such a tough stipulation against animal testing for cosmetics and demands for transparency in labeling, Europe has a significant impact, and in that environment, cruelty-free and plant-based beauty thrives. The European consumer knows more about what to choose than any other country in the world, being as consumers one of the most discerning consumers because they are always looking for an environmentally responsible approach but always taking into consideration animal welfare. This demand is also helped along by the strength of the region’s retail and online distribution networks, with vegan makeup easily accessible to both urban and rural consumers. For instance, in January 2025, Brenntag SE partnered with Cambrium GmbH to introduce NovaColl vegan collagen, a 100% skin-identical, vegan collagen, into the Europe vegan cosmetics market. Produced via precision fermentation, NovaColl offers a sustainable, cruelty-free alternative for advanced skincare. This collaboration highlights the growing integration of biotechnology and AI-driven innovation in meeting consumer demand for effective, ethical beauty solutions.

Impact of the United States Tariffs on the Global Vegan Cosmetics Market

• The tariffs will lead to a dramatic increase in the cost of importing key vegan cosmetic ingredients, including botanical oils and plant extracts, in the United States. The higher import duties are causing higher production costs for brands, which are squeezing margins and, in many cases, causing retail prices in markets all over the world to go up, which can also affect market access and demand.
• As an impact of tariffs, the United States brands are reviewing their supply chains with a view to nearshoring and enhancing the relationships with local suppliers. This shift also promotes investment in regional biotech manufacturing and sourcing locally, which helps manufacturers limit exposure to potentially tariff-impacted imported raw materials while sustaining product quality and consistency.
• Tariffs are pushing brands to innovate by developing affordable, sustainable ingredient alternatives. This is an environment that encourages exploration of new vegan formulations and technologies, and a place where companies can compete and thrive in the marketplace to offer consumers everything they want – ethical, high-quality quality and affordable cosmetics in a tough economic environment.

Key Players Landscape and Outlook

The global vegan cosmetics market is characterized by a competitive market consisting of large industry players and new niche-oriented companies that stimulate market growth and future progress. Market leaders such as Coty Inc. and Groupe Rocher have secured leading market positions through their attempts to increase vegan product offers, integrate green-friendly sourcing procedures, and develop solid distribution channels. The market consists of committed vegan brands such as Pacifica Beauty LLC, and e.l.f. Beauty, Inc., which have prospered owing to their cruelty-free and herb-based formulation and open-label marketing practices.

For instance, in April 2024, AFFOREST Green Beauty LLP, a Bangalore-based green beauty brand, launched India’s first jackfruit skincare range. The brand AFFOREST creates distinctive products with rare forest components, which include jackfruit extract that delivers substantial vitamin C, together with its antioxidant properties, which combat aging. Their dedication to non-animal testing procedures and non-toxic formulations, alongside reforestation through every sale, demonstrates their progressive approach toward sustainable practices. The introduction of plant-based cosmetics by brands including AFFOREST will drive India's vegan cosmetic market to expand while establishing distinctive market positions that lead to international recognition.