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Competition Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors' Strategies

Competition Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors' Strategies

The global smartphone market has slowed down in 2015. Facing greater challenges, smartphone vendors are focusing more on emerging markets like India and Africa. This report profiles the competition landscape of the worldwide smartphone industry in 2015 and provides an analysis of two major Chinese vendors' strategies, i.e. Huawei and Xiaomi.


  • Competition Analysis of the Worldwide Smartphone Industry
    • Worldwide Smartphone Industry Reaches a Plateau of Growth
      • Table WW Smartphone Shipments & ASP, 2014 – 2019
    • Rapid Rise of Chinese Vendors in the World
    • Chinese Smartphone Market is Moving towards Saturation
      • Table Shipment Volume of the Chinese Smartphone Industry, 2013 – 2015
    • Chinese Brands Dominate Domestic Market
      • Table Major Smartphone Vendors' Market Share in China
    • Gold Rush in Emerging Markets: India & Africa
      • Table 2014 Vendors' Ranking by Smartphone Shipment Volume
    • Vendors' Flagship Models in 2015
    • Vendors' Mid-rangers (
    • Smartphone Specs Anticipated in 2016
  • Analysis of Major Chinese Vendors' Strategies
    • Huawei
      • Brief History of Huawei's Development
      • Features of Huawei Smartphones
      • Huawei's Shipments Anticipated to Exceed 100 Million Units in 2015
      • Value Chain Analysis of Huawei's Products
      • Huawei's Key Success Factors
      • Huawei's Future Development Strategies
    • Xiaomi
      • Brief History of Xiaomi's Development
      • Features of Xiaomi Smartphones
      • Features of Xiaomi Smart Home Products
      • Features of Xiaomi Smart Home Open Platform
      • Xiaomi's Smartphone Shipments
      • Value Chain Analysis of Xiaomi's Products
      • Xiaomi's Key Success Factors
      • Xiaomi's Future Development Strategies
  • Conclusion

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