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Fragrances in North Macedonia

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050058

Description

Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natural, and aromatic scents, with growing interest in fragrances that evoke nature, cleanliness, and overall well-being. Aromatic herbs such as thyme, basil, and sage became particularly popular, while w...

Euromonitor International's Fragrances in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fragrances in North Macedonia
Euromonitor International
May 2025
List Of Contents And Tables
FRAGRANCES IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances outperform mass options as consumers reach for long-lasting, quality scents
Coty Inc retains its lead, offering well-established international fragrance brands
Beauty specialists benefit from offering a wide variety of goods and knowledgeable staff
PROSPECTS AND OPPORTUNITIES
Social media, scent innovation and mass body mists are set to support value growth
Gender neutrality and unisex scents are expected to be a rising trend in fragrances
Sustainability and personalisation will be key trends driving growth in fragrances
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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