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The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Publisher Koncept Analytics
Published Oct 18, 2022
Length 75 Pages
SKU # KOAN17462597

Description

The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

The US digital advertising market inclined to US$232.3 billion in 2026, at a CAGR of 6.90%, for the duration spanning 2022-2026. The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ecommerce sales. Artificial intelligence and increased involvement of big data market are expected to act as a major key trend for the market. However, increased advertising frauds and use of ad blockers are likely to impose certain challenges on the US digital advertising market.

The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2021, the dominant share of the market was held by display, followed by search and rest of the other formats.

The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG & consumer products, telecom, computing products & consumer electronics, automotive, healthcare & pharma, entertainment, media, travel and others. In 2021, the highest share of the market was held by retail followed by CPG & consumer products, financial services and rest of the industries.

The US digital advertising market by device can be segmented as follows: mobile, desktop/ laptop and connected TV. The dominant share of the market in 2021 was procured by mobile. This was followed by desktop/ laptop and connected TV.

Scope of the report:
  • The report provides a comprehensive analysis of the US digital advertising market with potential impact of COVID-19.
  • The US digital advertising market has been analyzed. Additionally, market by industries, devices and formats have also been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are also presented in detail.
Key Target Audience:
  • Digital Advertisers
  • End Users (Businesses/Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

75 Pages
1. Market Overview
1.1 Digital Advertising
1.1.1 Digital Advertising - Introduction
Table 1: History of Digital Advertising
1.2 Types of Digital Advertising
1.2.1 Mobile Advertising
Table 2: Types of Mobile Advertising
1.2.2 Display Advertising
Table 3: Types of Display Advertising
1.2.3 Video Advertising
Table 4: Types of Video Advertising
1.2.4 Search Advertising
1.2.5 Native Advertising
1.2.6 Remarketing Advertising
1.2.7 Social Media Advertising
1.3 Advantages of Digital Advertising
Table 5: Advantages of Digital Advertising
1.4 Disadvantages of Digital Advertising
Table 6: Disadvantages of Digital Advertising
2. Impact of COVID-19
2.1 Impact of COVID-19 on the US Digital Advertising
2.2 Impact of COVID-19 on the US Media Advertising Spend
Table 7: The US Total Media Advertising Spend (2018-2020)
2.3 Growth in the US Advertising Mediums
Table 8: Growth in the US Advertising Mediums (2020)
2.4 New Business Creations
Table 9: New Business Applications in the US (Q42019-Q42020)
3. Market Analysis
3.1 The US Total Media Advertisement Market Forecast by Value
Table 10: The US Total Media Advertisement Market Forecast by Value (2019-2026)
3.2 The US Total Media Advertisement Market by Segment
Table 11: The US Total Media Advertisement Market by Segment (2021)
3.3 The US Digital Advertisement Market Forecast by Value
Table 12: The US Digital Advertisement Market Forecast by Value (2019-2026)
3.4 The US Digital Advertisement Market by Format
Table 13: The US Digital Advertisement Market by Format (2021)
3.4.1 The US Digital Display Advertisement Market Forecast by Value
Table 14: The US Digital Display Advertisement Market Forecast by Value (2019-2026)
3.4.2 The US Digital Display Advertisement Market by Sub Format
Table 15: The US Digital Display Advertisement Market by Sub Format (2021)
3.4.3 The US Digital Display Advertisement Sub Format Market Forecast by Value
Table 16: The US Digital Display Advertisement Sub Format Market Forecast by Value
3.4.4 The US Digital Search Advertisement Forecast Market by Value
Table 17: The US Digital Search Advertisement Forecast Market by Value (2019-2026)
3.4.5 The US Digital Lead Generation Advertisement Market Forecast by Value
Table 18: The US Digital Lead Generation Advertisement Market Forecast by Value (2019-2026)
3.4.6 The US Digital Classifieds & Directories Advertisement Market Forecast by Value
Table 19: The US Digital Classifieds & Directories Advertisement Market Forecast
by Value (2019-2026)
3.4.7 The US Digital Email Advertisement Market Forecast by Value
Table 20: The US Digital Email Advertisement Market Forecast by Value (2019-2026)
3.4.8 The US Mobile Messaging Digital Advertisement Market Forecast by Value
Table 21: The US Mobile Messaging Digital Advertisement Market Forecast by Value (2019-2026)
3.5 The US Digital Advertisement Market by Device
Table 22: The US Digital Advertisement Market by Device (2021)
3.5.1 The US Digital Advertisement Market Forecast by Device
Table 23: The US Digital Advertisement Market Forecast by Device (2019-2026)
3.6 The US Digital Advertisement Market by Industry
Table 24: The US Digital Advertisement Market by Industry (2021)
3.6.1 The US Retail Digital Advertisement Market Forecast by Value
Table 25: The US Retail Digital Advertisement Market Forecast by Value (2019-2026)
3.6.2 The US Financial Services Digital Advertisement Market Forecast by Value
Table 26: The US Financial Services Digital Advertisement Market Forecast by Value (2019-2026)
3.6.3 The US CPG & Consumer Products Digital Advertisement Market Forecast by Value
Table 27: The US CPG & Consumer Products Digital Advertisement Market Forecast by Value (2019-2026)
3.6.4 The US Telecom Digital Advertisement Market Forecast by Value
Table 28: The US Telecom Digital Advertisement Market Forecast by Value (2019-2026)
3.6.5 The US Automotive Digital Advertisement Market Forecast by Value
Table 29: The US Automotive Digital Advertisement Market Forecast by Value (2019-2026)
3.6.6 The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value
Table 30: The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value (2019-2026)
3.6.7 The US Healthcare & Pharma Digital Advertisement Market Forecast by Value
Table 31: The US Healthcare & Pharma Digital Advertisement Market Forecast by Value (2019-2025)
3.6.8 The US Entertainment Digital Advertisement Market Forecast by Value
Table 32: The US Entertainment Digital Advertisement Market Forecast by Value (2019-2026)
3.6.9 The US Travel Digital Advertisement Market Forecast by Value
Table 33: The US Travel Digital Advertisement Market Forecast by Value (2019-2026)
3.6.10 The US Media Digital Advertisement Market Forecast by Value
Table 34: The US Media Digital Advertisement Market Forecast by Value (2019-2026)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Extensive Adoption of Smartphones
Table 35: The US Smartphone Penetration Rate (2017-2021)
4.1.2 Increasing Internet Penetration
Table 36: Internet Penetration in the US by Age (2017-2021)
4.1.3 Proliferation of Social Media
Table 37: Daily Active Users (DAU) on Social Media Platforms (2017-2021)
4.1.4 Popularization of Pay Per Click (PPC) Model
Table 38: Global Conversion Rate from PPC to Purchase (2017-2021)
4.1.5 Rising Popularity of Video Streaming Platforms
Table 39: OTT (Over the Top) Video Service Users in the US (2017-2021)
4.1.6 Swelling E-commerce Platforms
Table 40: Number of Digital Shoppers in the US (2017-2021)
4.2 Key Trends & Developments
4.2.1 Artificial Intelligence
Table 41: AI Powered Systems in Digital Advertising
4.2.2 Programmatic Ads
Table 42: The US Programmatic Ad Spending (2017-2021)
4.2.3 Involvement of Big Data
Table 43: Global Big Data Market Size Revenue (2017-2021)
4.3 Challenges
4.3.1 Advertising Frauds
Table 44: Fraud Losses in the US (2017-2021)
4.3.2 Increasing Use of Ad blockers
Table 45: Ad Blocking User Penetration Rate in the US (2017-2021)
Table 46: Reasons for Usage of Ad blockers in the US (2021)
5. Competitive Landscape
5.1 The US Market
5.1.1 The US digital advertising Market Share – Key Players
Table 47: Key Players – The US Digital Advertising Market Share (2021)
6. Company Profiles
6.1 Alphabet Inc. (Google LLC)
6.1.1 Business Overview
6.1.3 Business Strategy
6.2 Facebook, Inc.
6.2.1 Business Overview
Table 48: Facebook Products
6.3 Amazon
6.3.1 Business Overview
Table 49: Amazon Businesses
6.4 Microsoft
6.4.1 Business Overview
6.5 Verizon
6.5.1 Business Overview
6.6 Walt Disney Company (Hulu)
6.6.1 Business Overview

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