North America A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On P

North America A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The North America A2P Messaging Market would witness market growth of 3.5% CAGR during the forecast period (2020-2026).

A2P messaging is an effective and reliable mode of communication for the businesses or companies in the market, which helps them to connect with their users through mobile. Text messaging helps companies to inform their users about any updates for enhancing their experience that impacts the revenue growth of any firm. Companies use SMS to generate leads, build customer relationships, and increasing sales of the firm over the broad range of sectors like travel & tourism, BFSI, marketing, retail & eCommerce, hyper-local businesses, and healthcare.

The market of A2P messaging is booming across the world and will continue to develop in the future. The MNO companies are continuously securing their networks and face many problems presented by grey-routes. Along with that, OTT messaging applications are creating more problems for the revenues of A2P companies. There is a depleting revenue rate of the mobile operators across the world, due to the unauthorized grey routes.

The acceptance of A2P SMS services is estimated to accumulate significant traction over the forecast years. It is due to the increasing number of business players in the various domains, including healthcare, tourism, and banking that are majorly in the favor of utilizing A2P SMS as a default mode for employee engagement, marketing communications, and circulating notifications, reminders, and alert. Although, with the accumulation of traffic through A2P SMS, vendors working in the A2P SMS market are developing more flexible and scalable solutions according to the evolving business method over the forecast period.

Companies around the world are primarily aimed at tailoring their engagement strategy and mobile network operators are inclining toward A2P SMS to achieve this goal. The adoption of A2P SMS in companies of various sizes, non-profit or profit, etc., is increasing as organizations continue to opt for various ways to break through the severe competition in the diverse industrial sectors.

Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.

Scope of the Study

Market Segments covered in the Report:

By Component

  • Platform
  • A2P Service
By Application
  • Customer Relationship Management Services
  • Promotional & Marketing Services
  • Authentication Services
  • Pushed Content Services
  • Others
By Deployment Type
  • On Premise
  • Cloud
By End User
  • BFSI
  • Hyperlocal Businesses
  • Travel & Hospitality
  • Healthcare
  • Retail & eCommerce
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • AT&T, Inc.
  • Orange S.A.
  • Twilio, Inc.
  • Tata Communications Limited (Tata Group)
  • Sinch AB
  • China Mobile Limited
  • Proximus Group (BICS)
  • Sify Technologies Limited
  • Infobip Ltd.
  • Genesys Telecommunications Laboratories, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America A2P Messaging Market, by Component
1.4.2 North America A2P Messaging Market, by Application
1.4.3 North America A2P Messaging Market, by Deployment Type
1.4.4 North America A2P Messaging Market, by End User
1.4.5 North America A2P Messaging Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Mar – 2020, Nov) Leading Players
Chapter 4. North America A2P Messaging Market by Application
4.1 North America A2P Messaging Customer Relationship Management Services Market by Country
4.2 North America A2P Messaging Promotional & Marketing Services Market by Country
4.3 North America A2P Messaging Authentication Services Market by Country
4.4 North America A2P Messaging Pushed Content Services Market by Country
4.5 North America Other Application A2P Messaging Market by Country
Chapter 5. North America A2P Messaging Market by Deployment Type
5.1 North America On Premise A2P Messaging Market by Country
5.2 North America Cloud A2P Messaging Market by Country
Chapter 6. North America A2P Messaging Market by Component
6.1 North America Platform A2P Messaging Market by Country
6.2 North America A2P Service A2P Messaging Market by Country
Chapter 7. North America A2P Messaging Market by End User
7.1 North America BFSI A2P Messaging Market by Country
7.2 North America Hyperlocal Businesses A2P Messaging Market by Country
7.3 North America Travel & Hospitality A2P Messaging Market by Country
7.4 North America Healthcare A2P Messaging Market by Country
7.5 North America Retail & eCommerce A2P Messaging Market by Country
7.6 North America Others A2P Messaging Market by Country
Chapter 8. North America A2P Messaging Market by Country
8.1 US A2P Messaging Market
8.1.1 US A2P Messaging Market by Application
8.1.2 US A2P Messaging Market by Deployment Type
8.1.3 US A2P Messaging Market by Component
8.1.4 US A2P Messaging Market by End User
8.2 Canada A2P Messaging Market
8.2.1 Canada A2P Messaging Market by Application
8.2.2 Canada A2P Messaging Market by Deployment Type
8.2.3 Canada A2P Messaging Market by Component
8.2.4 Canada A2P Messaging Market by End User
8.3 Mexico A2P Messaging Market
8.3.1 Mexico A2P Messaging Market by Application
8.3.2 Mexico A2P Messaging Market by Deployment Type
8.3.3 Mexico A2P Messaging Market by Component
8.3.4 Mexico A2P Messaging Market by End User
8.4 Rest of North America A2P Messaging Market
8.4.1 Rest of North America A2P Messaging Market by Application
8.4.2 Rest of North America A2P Messaging Market by Deployment Type
8.4.3 Rest of North America A2P Messaging Market by Component
8.4.4 Rest of North America A2P Messaging Market by End User
Chapter 9. Company Profiles
9.1 AT&T, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.1 Research & Development Expense
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.1.2.2 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Orange S.A.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 Twilio, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisition and Mergers:
9.4 Tata Communications Limited (Tata Group)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.5 SWOT Analysis
9.5 Sinch AB
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.6 China Mobile Limited
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Recent strategies and developments:
9.6.3.1 Partnerships, Collaborations, and Agreements:
9.6.3.2 Product Launches and Product Expansions:
9.7 Proximus Group (BICS)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Recent strategies and developments:
9.7.4.1 Product Launches and Product Expansions:
9.7.4.2 Acquisition and Mergers:
9.8 Sify Technologies Limited
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.9 Infobip Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.9.2.2 Product Launches and Product Expansions:
9.9.2.3 Acquisition and Mergers:
9.10. Genesys Telecommunications Laboratories, Inc.
9.10.1 Company Overview

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