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eCommerce Fraud Prevention Market 2025-2030: Market Trends and Strategies

Publisher Juniper Research
Published Dec 01, 2025
Length 60 Pages
SKU # JNRH20611194

Description

This report examines the eCommerce Fraud Prevention market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for eCommerce fraud prevention solution providers; addressing key verticals’ developing challenges in online financial crimes and illicit activities, and revision of fraud prevention laws across key regions. It offers an assessment of the next generation of technological approaches for detecting suspicious transactions and how stakeholders should navigate these. It also includes evaluation of key country-level opportunities for eCommerce fraud prevention solution growth, via the Country Readiness Index.

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Table of Contents

60 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Market Landscape
2.1 Introduction
2.2 Definitions & Scope
2.3 Types of Merchant Fraud
Figure 2.1: Visualisation of Merchant Fraud
2.3.1 First-party Fraud
i. Chargeback Fraud
ii. Friendly Fraud
iii. Policy Abuse
2.3.2 ATO Fraud
2.3.3 Other Types of Fraud
i. Clean Fraud
ii. Affiliate Fraud
iii. Botnets
iv. Triangulation Fraud
Figure 2.2: Visualisation of Triangulation Fraud
v. Synthetic Identity Fraud
2.4 Solutions Used in Merchant Fraud Detection & Prevention
2.4.1 Merchant Fraud Detection & Prevention Tools
Figure 2.3: Methods of Merchant Fraud Prevention
i. Biometrics
ii. Behavioural Analytics
iii. Tokenisation
iv. APIs
v. 3D Secure Authentication 2.0
2.5 Physical & Digital Goods
Figure 2.4: Total Value of Fraudulent CNP Transactions Globally ($m), Split by 8 Key Regions, 2025-2030
2.5.1 Remote Physical Goods
Figure 2.5: Total Value of Fraudulent Remote Physical Goods Purchases Globally ($m), Split by 8 Key Regions, 2025-2030
2.5.2 Remote Digital Goods
Figure 2.6: Total Value of Fraudulent Remote Digital Goods Purchases Globally ($m), Split by 8 Key Regions, 2025-2030
3. Emerging Merchant Fraud Prevention Market
3.1 Key Themes & Areas Involved
3.2 Key Trends & Current Market Drivers
3.2.1 Rapid Rise of eCommerce
3.2.2 Emerging Fraudulent Methods & Tactics
i. Generative AI
ii. FaaS
3.2.3 Customers Are Poorly Educated on New Technologies
3.2.4 Deepfakes
3.2.5 Cutting Business Costs
3.3 BNPL
i. BNPL Fraud Methods
ii. BNPL Fraud Prevention Methods
3.4 Technologies
3.4.1 AI
i. Benefits of AI in Merchant Fraud Prevention
Figure 3.1: AI Benefits in Merchant Fraud Prevention
ii. Drawbacks of AI in Merchant Fraud Prevention
3.4.2 ML
i. Benefits of ML in Merchant Fraud Prevention
ii. Drawbacks of ML in eCommerce Fraud Prevention
3.4.3 eCommerce Fraud Prevention APIs
3.5 PSD2
3.5.1 How PSD2 Affects Merchants
3.6 3DS2 & Biometric Authorisation of Transactions
3.6.1 Methods of Authentication
i. OTPs
ii. Biometrics
Figure 3.2: Types of Biometric Authentication
3.6.2 3DS2 Implications
4. Segment Analysis
4.1 Introduction
4.1.1 Different Merchants That Are Affected by Fraud
i. Generalist Retailers
ii. Specialist Retailers
iii. Streaming Services
iv. Hospitality
4.2 Remote Digital & Physical Goods
4.2.1 Digital Goods
Figure 4.1: Total Number of Transactions for Remote Digital Goods (m), Split by 8 Key Regions, 2025-2030
i. Video Games
ii. Music
iii. Video
iv. Ticketing
4.2.2 Physical Goods
Figure 4.2: Total Value of Remote Physical Goods Transactions Globally ($m), Split by 8 Key Regions, 2025-2030
4.3 Key Challenges
4.3.1 Organised Fraud
i. Scattered Spider
ii. AI Music Streaming Scam
4.3.2 Lack of Physical Biometrics
5. Country Readiness Index
5.1 Introduction
Figure 5.1: Juniper Research Country Readiness Index Regional Definitions
Table 5.2: Juniper Research Country Readiness Index Scoring Criteria: eCommerce Fraud Prevention
Figure 5.3: Juniper Research Country Readiness Index: eCommerce Fraud Prevention Market 2025
Figure 5.4: eCommerce Fraud Prevention Market Country Readiness Index: Market Segments
5.2 Focus Markets
5.2.1 Convergence of Fraud, Identity, and Payment Risk
5.2.2 Fraud Prevention as Part of Broader Digital Commerce Strategy
5.2.3 Country-level Assessment: US
5.3 Growth Markets
5.3.1 Country-level Assessment: The UK
5.4 Saturated Markets
5.5 Developing Markets
Table 5.5: Juniper Research Country Readiness Index Heatmap: North America
Table 5.6: Juniper Research Country Readiness Index Heatmap: Latin America
Table 5.7: Juniper Research Country Readiness Index Heatmap: West Europe
Table 5.8: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 5.9: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 5.10: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 5.11: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Figure 5.12: Juniper Research Country Readiness Index Heatmap: Africa & Middle East 54

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