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Subscription Economy Market 2025-2030: Market Trends and Strategies

Publisher Juniper Research
Published Jul 14, 2025
Length 45 Pages
SKU # JNRH20189925

Description

This report provides a detailed outlook for the market; assessing market trends and the factors shaping the evolution of this growing market. Technological developments, particularly in AI, have led to real-time payments; enabling new subscription models such as usage-based models. It also evaluates challenges posed by tightening regulations, as governments continue to target subscription traps.

This report delivers an insightful analysis of the strategic opportunities for subscription management providers and subscription providers, and strategic recommendations to overcome emerging market challenges, such as subscription fatigue. It also features an evaluation of key market segment opportunities for subscription providers and subscription management providers; highlighting key markets with the highest growth potential.

Please note: the online download version of this report is for a global site license.

Table of Contents

45 Pages
1. Key Takeaways and Strategic Recommendations
1.1 Key Takeaways
1.1.1 North America to Lead Subscription Economy Market
Figure 1.1: Total Subscription Revenue ($m), Split by 8 Key Markets, 2030
1.1.2 Digital Video Will Be the Largest Vertical
1.1.3 Direct Debit Will Be the Most Popular Payment Method
1.2 Strategic Recommendations
1.2.1 Flexible Subscription Management Key to Reducing Churn
1.2.2 Offering Subscription Bundles Will Ensure Increased Retention
1.2.3 AI Imperative to Provide Personalised Experiences
2. Market Landscape
2.1 Introduction
2.1.1 Types of Subscription Models
i. Flat-rate
ii. Tiered
iii. Per User
iv. Freemium
v. Usage-based
vi. Per-feature
vii. Summary
2.1.2 Consumer Behaviour Analysis
i. Millennials
ii. Other Generations
Figure 2.1: Key Behavioural Characteristics of Each Generation in the Subscription Economy
2.1.3 Trends and Drivers
i. Increasing Regulations
Figure 2.2: Summary of EU Directives that Protect Consumers with Subscriptions
ii. AI and Automation
Figure 2.3: Key Benefits of AI in the Subscription Economy
iii. Sustainability
3. Market Segment Analysis
3.1 Introduction
3.1.1 Software
3.1.2 News and Magazines
3.1.3 Digital Entertainment
Figure 3.1: Total Digital Entertainment Revenue ($m), Split by 4 Key Segments, 2030: $571 billion
i. Digital Video
ii. Digital Music and Digital Spoken Word
iii. Video Game
3.1.4 Physical Goods Items
3.1.5 Physical Goods Boxes
3.1.6 Multi-service
3.1.7 Delivery Service
3.1.8 Fitness and Wellbeing
3.1.9 Mobility-as-a-Service
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure 4.1: Juniper Research’s Country Readiness Index Scoring Criteria: Subscription Economy
Figure 4.2: Juniper Research Country Readiness Index: Subscription Economy
Figure 4.3: Subscription Economy Country Readiness Index: Market Segments
4.2 Focus Markets
i. Increased Internet Users
Figure 4.4: Total Number of Subscriptions in Key Focus Market Countries, 2025-2030
ii. Increased Banked Individuals
iii. India
4.3 Growth Markets
i. Africa and the Middle East
Figure 4.5: Total Subscription Revenue in Africa and the Middle East (m), 2025-2030
ii. Latin America
4.4 Saturated Markets
Figure 4.6: Total Subscription Revenue in Leading Saturated Markets ($m), 2025-2030
i. Subscription Bundling
ii. Personalisation
4.5 Developing Markets
Figure 4.7: Total Subscription Revenue in Key Developing Markets ($m), 2025-2030
Figure 4.8: Juniper Research’s Country Readiness Index Heatmap: North America
Figure 4.9: Juniper Research’s Country Readiness Index Heatmap: Latin America
Figure 4.10: Juniper Research’s Country Readiness Index Heatmap: West Europe
Figure 4.11: Juniper Research’s Country Readiness Index Heatmap: Central and East Europe
Figure 4.12: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Figure 4.13: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Figure 4.14: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Figure 4.15: Juniper Research’s Country Readiness Index Heatmap: Africa and Middle East 41

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