This report provides a detailed outlook for the market; assessing market trends and the factors shaping the evolution of this growing market. Technological developments, particularly in AI, have led to real-time payments; enabling new subscription models such as usage-based models. It also evaluates challenges posed by tightening regulations, as governments continue to target subscription traps.
This report delivers an insightful analysis of the strategic opportunities for subscription management providers and subscription providers, and strategic recommendations to overcome emerging market challenges, such as subscription fatigue. It also features an evaluation of key market segment opportunities for subscription providers and subscription management providers; highlighting key markets with the highest growth potential.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways and Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 North America to Lead Subscription Economy Market
- Figure 1.1: Total Subscription Revenue ($m), Split by 8 Key Markets, 2030
- 1.1.2 Digital Video Will Be the Largest Vertical
- 1.1.3 Direct Debit Will Be the Most Popular Payment Method
- 1.2 Strategic Recommendations
- 1.2.1 Flexible Subscription Management Key to Reducing Churn
- 1.2.2 Offering Subscription Bundles Will Ensure Increased Retention
- 1.2.3 AI Imperative to Provide Personalised Experiences
- 2. Market Landscape
- 2.1 Introduction
- 2.1.1 Types of Subscription Models
- i. Flat-rate
- ii. Tiered
- iii. Per User
- iv. Freemium
- v. Usage-based
- vi. Per-feature
- vii. Summary
- 2.1.2 Consumer Behaviour Analysis
- i. Millennials
- ii. Other Generations
- Figure 2.1: Key Behavioural Characteristics of Each Generation in the Subscription Economy
- 2.1.3 Trends and Drivers
- i. Increasing Regulations
- Figure 2.2: Summary of EU Directives that Protect Consumers with Subscriptions
- ii. AI and Automation
- Figure 2.3: Key Benefits of AI in the Subscription Economy
- iii. Sustainability
- 3. Market Segment Analysis
- 3.1 Introduction
- 3.1.1 Software
- 3.1.2 News and Magazines
- 3.1.3 Digital Entertainment
- Figure 3.1: Total Digital Entertainment Revenue ($m), Split by 4 Key Segments, 2030: $571 billion
- i. Digital Video
- ii. Digital Music and Digital Spoken Word
- iii. Video Game
- 3.1.4 Physical Goods Items
- 3.1.5 Physical Goods Boxes
- 3.1.6 Multi-service
- 3.1.7 Delivery Service
- 3.1.8 Fitness and Wellbeing
- 3.1.9 Mobility-as-a-Service
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Juniper Research’s Country Readiness Index Scoring Criteria: Subscription Economy
- Figure 4.2: Juniper Research Country Readiness Index: Subscription Economy
- Figure 4.3: Subscription Economy Country Readiness Index: Market Segments
- 4.2 Focus Markets
- i. Increased Internet Users
- Figure 4.4: Total Number of Subscriptions in Key Focus Market Countries, 2025-2030
- ii. Increased Banked Individuals
- iii. India
- 4.3 Growth Markets
- i. Africa and the Middle East
- Figure 4.5: Total Subscription Revenue in Africa and the Middle East (m), 2025-2030
- ii. Latin America
- 4.4 Saturated Markets
- Figure 4.6: Total Subscription Revenue in Leading Saturated Markets ($m), 2025-2030
- i. Subscription Bundling
- ii. Personalisation
- 4.5 Developing Markets
- Figure 4.7: Total Subscription Revenue in Key Developing Markets ($m), 2025-2030
- Figure 4.8: Juniper Research’s Country Readiness Index Heatmap: North America
- Figure 4.9: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Figure 4.10: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Figure 4.11: Juniper Research’s Country Readiness Index Heatmap: Central and East Europe
- Figure 4.12: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Figure 4.13: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Figure 4.14: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Figure 4.15: Juniper Research’s Country Readiness Index Heatmap: Africa and Middle East 41
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook