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Subscription Economy Market 2025-2030: Full Research Suite

Publisher Juniper Research
Published Jul 14, 2025
Length 148 Pages
SKU # JNRH20189924

Description

Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.

The market-leading study includes a consumer behaviour analysis which evaluates the key consumer behaviour according to age group; providing strategic recommendations for subscription management providers and subscription providers to maximise revenue. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities of subscriptions in each geography. The coverage can also be purchased as a full research suite containing all these elements, and a substantial discount.


The research suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of the subscription economy market over the next 5 years, split by the following market segments:

Delivery Service
Digital Music
Digital Spoken Word
Digital Video
Fitness and Wellness
Mobility-as-a-Service (MaaS)
Multiservice
Physical Goods Boxes
Physical Goods Items
Software
News and Magazines
Video Games

It also provides an insightful study uncovering the latest trends and opportunities within the subscription economy market, including the use of AI and automation in subscription management platform solutions, and the rising adoption of subscription bundling that enables more flexible and simplified subscription management for consumers. Additionally, it features an extensive analysis of the 20 market leaders in the subscription economy space.


Collectively, these documents provide a critical tool for understanding this profitable market. They allow subscription management providers and subscription providers to shape their future strategy, and capitalise on future growth opportunities in digitally-transforming regions. This research suite's extensive coverage makes it a valuable tool for navigating this robust market.

All report content is delivered in the English language.

Please note: the online download version of this report is for a global site license.

Table of Contents

148 Pages
MARKET TRENDS & STRATEGIES
1. Key Takeaways and Strategic Recommendations
1.1 Key Takeaways 4
1.1.1 North America to Lead Subscription Economy Market 4
Figure 1.1: Total Subscription Revenue ($m), Split by 8 Key Markets, 2030 4
1.1.2 Digital Video Will Be the Largest Vertical 4
1.1.3 Direct Debit Will Be the Most Popular Payment Method 5
1.2 Strategic Recommendations 5
1.2.1 Flexible Subscription Management Key to Reducing Churn 5
1.2.2 Offering Subscription Bundles Will Ensure Increased Retention 5
1.2.3 AI Imperative to Provide Personalised Experiences 6
2. Market Landscape
2.1 Introduction 8
2.1.1 Types of Subscription Models 8
i. Flat-rate 8
ii. Tiered 8
iii. Per User 8
iv. Freemium 9
v. Usage-based 9
vi. Per-feature 9
vii. Summary 9
2.1.2 Consumer Behaviour Analysis 10
i. Millennials 10
ii. Other Generations 11
Figure 2.1: Key Behavioural Characteristics of Each Generation in the Subscription Economy 12
2.1.3 Trends and Drivers 13
i. Increasing Regulations 13
Figure 2.2: Summary of EU Directives that Protect Consumers with Subscriptions 13
ii. AI and Automation 14
Figure 2.3: Key Benefits of AI in the Subscription Economy 15
iii. Sustainability 15
3. Market Segment Analysis
3.1 Introduction 17
3.1.1 Software 17
3.1.2 News and Magazines 18
3.1.3 Digital Entertainment 18
Figure 3.1: Total Digital Entertainment Revenue ($m), Split by 4 Key Segments, 2030: $571 billion 19
i. Digital Video 19
ii. Digital Music and Digital Spoken Word 19
iii. Video Game 20
3.1.4 Physical Goods Items 20
3.1.5 Physical Goods Boxes 21
3.1.6 Multi-service 21
3.1.7 Delivery Service 22
3.1.8 Fitness and Wellbeing 22
3.1.9 Mobility-as-a-Service 22
4. Country Readiness Index
4.1 Introduction to Country Readiness Index 25
Figure 4.1: Juniper Research’s Country Readiness Index Scoring Criteria: Subscription Economy 26
Figure 4.2: Juniper Research Country Readiness Index: Subscription Economy 27
Figure 4.3: Subscription Economy Country Readiness Index: Market Segments 28
4.2 Focus Markets 29
i. Increased Internet Users 29
Figure 4.4: Total Number of Subscriptions in Key Focus Market Countries, 2025-2030 29
ii. Increased Banked Individuals 29
iii. India 30
4.3 Growth Markets 30
i. Africa and the Middle East 30
Figure 4.5: Total Subscription Revenue in Africa and the Middle East (m), 2025-2030 31
ii. Latin America 31
4.4 Saturated Markets 31
Figure 4.6: Total Subscription Revenue in Leading Saturated Markets ($m), 2025-2030 32
i. Subscription Bundling 32
ii. Personalisation 32
4.5 Developing Markets 33
Figure 4.7: Total Subscription Revenue in Key Developing Markets ($m), 2025-2030 33
Figure 4.8: Juniper Research’s Country Readiness Index Heatmap: North America 34
Figure 4.9: Juniper Research’s Country Readiness Index Heatmap: Latin America 35
Figure 4.10: Juniper Research’s Country Readiness Index Heatmap: West Europe 36
Figure 4.11: Juniper Research’s Country Readiness Index Heatmap: Central and East Europe 37
Figure 4.12: Juniper Research’s Country Readiness Index Heatmap: Far East & China 38
Figure 4.13: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent 39
Figure 4.14: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific 40
Figure 4.15: Juniper Research’s Country Readiness Index Heatmap: Africa and Middle East 41
COMPETITOR LEADERBOARD
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report 5
Figure 1.1: Juniper Research Competitor Leaderboard Vendors: Subscription Economy: Products and Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Subscription Economy
Table 1.3: Juniper Research Competitor Leaderboard: Subscription Economy Vendor Ranking
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Subscription Economy (Pg 1 of 2)
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Subscription Economy (Pg 2 of 2)
2. Company Profiles
2.1.1 Aria Systems
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
Figure 2.1: Services Offered by Aria Systems
iv. High-level View of Offerings
Figure 2.2: Products Offered by Aria Systems
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Billsby
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 Chargebee
i. Corporate
ii. Geographical Spread
iii. High-level View of Offerings
iv. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 ChargeOver
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Cleverbridge
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Cloudmore
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 FastSpring
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.3: FastSpring’s Subscription Management Process
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Gotransverse
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Maxio
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Oracle
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.4: Oracle’s Product Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Ordway Labs
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Paddle
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.5: Paddle’s Fraud Detection System
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 Recharge
i. Corporate
Figure 2.6: Revenue Processed by Recharge, 2014-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Recurly
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Salesforce
i. Corporate
Table 2.7: Salesforce’s Financial Snapshot ($m), 2020-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 SAP
i. Corporate
Table 2.8: SAP’s Financial Snapshot ($b), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 Stripe
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Verifone
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.9: Products Offered by 2Checkout
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Zoho
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.20 Zuora
i. Corporate
Table 2.10: Zuora’s Select Financial Information ($m), 2020-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1 Juniper Research Leaderboard Assessment Methodology
2.1.1 Limitations & Interpretations
Table 2.11: Juniper Research Leaderboard Assessment Criteria: Subscription Economy
2.2 Related Research
MARKET DATA & FORECASTS
1. Introduction and Methodology
1.1 Subscription Economy Market Summary and Future Outlook
1.2 Forecast Methodology
Figure 1.1: Payment Methods Forecast Methodology
Source: Juniper ResearchFigure 1.2: Digital Goods & Services Subscription Forecast Methodology
Source: Juniper ResearchFigure 1.3: Physical Goods Subscription Forecast Methodology
2. Market Summary
2.1 Total Volume of Subscriptions
Figure and Table 2.1: Number of Subscriptions per annum (m), Split by 8 Key Regions, 2025-2030
2.2 Total Volume of Subscription Payments
Figure and Table 2.2: Total Number of Subscription Payments per annum (m), Split by 8 Key Regions, 2025-2030
2.3 Total Subscription Revenue
Figure and Table 2.3: Total Subscription Revenue per annum ($m), Split by 8 Key Regions, 2025-2030
3. Payment Methods Splits
3.1 Direct Debit Subscription Revenue
Figure 3.1: Total Revenue from Direct Debit Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
3.2 Bill Pay Subscription Revenue
Figure 3.2: Total Revenue from Bill Pay Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
3.3 Digital Wallets Subscription Revenue
Figure 3.3: Total Revenue from Digital Wallet Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
3.4 Open Banking Subscription Revenue
Figure 3.4: Total Revenue from Open Banking Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
3.5 Card Payment Subscription Revenue
Figure 3.5: Total Revenue from Card Payment Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
3.6 Alternative Payment Subscription Revenue
Figure 3.6: Total Revenue from Alternative Payment Methods Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
4. Market Segment Splits
4.1 Total Digital Music Subscription Volume
Figure and Table 4.1: Total Volume of Digital Video Subscriptions (m), Split by 8 Key Regions, 2025-2030
4.2 Total Digital Music Subscription Revenue
Figure and Table 4.2: Total Spend on Digital Music Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
4.3 Total Digital Video Subscription Volume
Figure and Table 4.3: Total Volume of Digital Video Subscriptions (m), Split by 8 Key Regions, 2025-2030
4.4 Total Digital Video Subscription Revenue
Figure and Table 4.4: Total Spend on Digital Video Subscriptions per annum ($m), Split by 8 Key Regions, 2025-2030
Contents
SUBSCRIPTION ECONOMY MARKET 2025-2030 DATA & FORECASTS 2
FINTECH & PAYMENTS
4.5 Total Video Game Subscription Volume
Figure and Table 4.5: Total Volume of Video Game Subscriptions (m), Split by 8
Key Regions, 2025-2030
4.6 Total Video Game Subscription Revenue
Figure and Table 4.6: Total Value of Video Game Subscriptions ($m), Split by 8
Key Regions, 2025-2030
4.7 Digital Spoken Word Subscription Volume
Figure and Table 4.7: Total Volume of Digital Spoken Word Subscriptions (m),
Split by 8 Key Regions, 2025-2030
4.8 Digital Spoken Word Subscription Revenue
Figure and Table 4.8: Total Value of Digital Spoken Word Subscriptions ($m),
Split by 8 Key Regions, 2025-2030
4.9 Physical Goods Items Subscription Volume
Figure and Table 4.9: Total Volume of Physical Goods Items Subscriptions (m),
Split by 8 Key Regions, 2025-2030
4.10 Physical Goods Items Subscription Revenue
Figure and Table 4.10: Total Physical Goods Items Revenue per annum ($m),
Split by 8 Key Regions, 2025-2030
4.11 Physical Goods Boxes Subscription Volume
Figure and Table 4.11: Total Volume of Physical Goods Box Subscriptions (m),
Split by 8 Key Regions, 2025-2030
4.12 Physical Goods Boxes Subscription Revenue
Figure and Table 4.12: Total Subscription Boxes Revenue per annum ($m), Split
by 8 Key Regions, 2025-2030
4.13 Delivery Service Subscription Volume
Figure and Table 4.13: Total Delivery Service Subscription Volume per annum
($m), Split by 8 Key Regions, 2025-2030
4.14 Delivery Service Subscription Revenue
Figure and Table 4.14: Total Delivery Service Subscription Revenue per annum
($m), Split by 8 Key Regions, 2025-2030
4.15 Fitness and Wellness Subscription Volume
Figure and Table 4.15: Total Volume of Fitness and Wellness Subscriptions per
annum (m), Split by 8 Key Regions, 2025-2030
4.16 Fitness and Wellness Subscription Revenue
Figure and Table 4.16: Total Revenue from Fitness and Wellness Subscriptions
per annum (m), 2025-2030
4.17 Multi-service Subscription Volume
Figure and Table 4.17: Total Volume of Multi-service Subscriptions (m), Split by 8
Key Regions, 2025-2030
4.18 Multi-service Subscription Revenue
Figure and Table 4.18: Total Multi-service Subscription Revenue per annum
($m), Split by 8 Key Regions, 2025-2030
4.19 Mobility-as-a-Service Subscription Volume
Figure and Table 4.19: Total Volume of MaaS Subscriptions (m), Split by 8 Key
Regions, 2025-2030
4.20 Mobility-as-a-Service Subscription Revenue
Figure and Table 4.20: Total MaaS Subscription Revenue ($m), Split by 8 Key
Regions, 2025-2030
4.21 News and Magazine Subscription Volume
Figure and Table 4.21: Total Volume of News and Magazine Subscriptions (m),
Split by 8 Key Regions, 2025-2030
4.22 News and Magazine Subscription Revenue
Figure and Table 4.22: Total Revenue for News and Magazine Subscriptions
($m), Split into 8 Key Regions, 2025-2030
4.23 Software Subscription Volume
Figure and Table 4.23: Total Volume of Consumer Software Subscriptions (m),
Split by 8 Key Regions, 2025-2030
4.24 Software Subscription Revenue
Figure 4.24: Total Revenue of Consumer Software Subscriptions ($m), Split by 8
Key Regions, 2025-2030

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