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Digital Wallets Market 2025-2030: Market Trends and Strategies

Publisher Juniper Research
Published Nov 10, 2025
Length 51 Pages
SKU # JNRH20542441

Description

This report examines the Digital Wallets market landscape in detail; assessing different market trends and factors that are shaping the evolution of this rapidly evolving market, such as how digital wallets are promoting financial inclusion, technologies such as Open Banking, tokenisation, and virtual cards and the role they are playing in driving growth of this payment facilitator, regulations and initiatives that are helping to drive adoption, and how vendors should navigate these emerging trends. As well as looking into digital wallet use cases, it also includes evaluation of the different markets in which digital wallets are seeing use, what specific payment methods are being facilitated by digital wallets, and how vendors can better adapt to serve these markets.

Please note: the online download version of this report is for a global site license.

Table of Contents

51 Pages
1. Key Takeaways and Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Landscape
2.1 Introduction
2.1.1 Current Market Landscape
2.2 Types of Digital Wallets
i. Closed-loop Systems
ii. Semi-closed-loop Systems
iii. Open-loop Systems
Figure 2.1: Potential Recipients of Funds from Different Digital Wallet Types
iv. Crypto Wallets
v. IoT Wallets
vi. Summary
2.2.2 Funding Types
i. Pass-through Wallets
ii. Staged Wallets
iii. Stored Wallets
iv. Summary
2.3 Drivers and Trends
2.3.1 Technological Innovation
2.3.2 Consumer Behaviour
i. Generational
ii. Regional
2.3.3 Security & Operational Resilience
2.3.4 Regulations
2.3.5 Competition
3. Key Trends
3.1 Open Banking
3.2 Superapps
3.3 BNPL
3.4 QR Codes
3.5 Virtual Cards
3.6 Tokenisation
3.7 CBDCs
3.8 Social Commerce
4. Country Readiness Index
4.1 Introduction
Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Digital Wallets
Figure 4.3: Juniper Research Country Readiness Index: Digital Wallets
Table 4.4: Digital Wallets Country Readiness Index: Market Segments
4.2 Focus Markets
4.2.1 Digital Wallets Proving to be Popular In-store Payment Method
4.2.2 Financial Inclusivity Promoted via High Mobile Penetration
4.2.3 Country-level Assessment: Brazil
4.3 Growth Markets
4.3.1 Government Schemes
4.3.2 Country-level Assessment: Belgium
4.4 Saturated Markets
4.4.1 NFC vs QR Code Payments
4.4.2 Country-level Assessment: Sweden
4.5 Developing Markets
4.5.1 Lacklustre Smartphone Penetration
Table 4.5: Smartphone Penetration (%), Algeria, Egypt, Pakistan, 2025
4.5.2 Other Payments Methods Standing Strong
4.5.3 Country-level Assessment: Ecuador
Table 4.6: Juniper Research Country Readiness Index Heatmap: North America
Table 4.7: Juniper Research Country Readiness Index Heatmap: Latin America
Table 4.8: Juniper Research Country Readiness Index Heatmap: West Europe
Table 4.9: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 4.10: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 4.11: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 4.12: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.13: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

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