Web Content Management Market by End-users and Geography - Global Forecast 2019-2023

Web Content Management Market by End-users and Geography - Global Forecast 2019-2023

Global Web Content Management Market 2019-2023: About the market

Technavio’s web content management market analysis considers sale from retail, media and telecom, BFSI, manufacturing, healthcare, and other end users. Our analysis also considers the web content management market in APAC, Europe, MEA, North America, and South America. In 2018, the retail segment had a significant share, and this trend is expected to continue over the forecast period. Factors such as the increasing need for personalized content and a surge in digital marketing investments will play a significant role in the retail segment to maintain its market position. Also, our global web content management market report looks at factors such as an increase in volume and variety of enterprises’ web content, increased investment in digital marketing, cloud-based and open-source WCM solutions gaining traction. However, the uncertainties in vendor lock-in and lack of standardization, increasing cyber-attacks on WCM solutions, and content migration may hamper the growth of the web content management market over the forecast period.

Global Web Content Management Market: Overview

Increase in volume and variety of enterprises’ web content

The emergence of social media has boosted the amount of web content generated by organizations. Enterprises’ across industries are adopting digital business models and using various online platforms to promote their product. This increase in volume and variety of enterprises’ web content will lead to the expansion of the global web content management market at a CAGR of almost 16% during the forecast period.

AI-enabled WCM

AI-enabled WCM offers opportunities to increase revenue by providing insights on how to enhance engagement with customers and identify new targets, micro-targeting and content personalization, and user-centric content. This is leading the vendors to explore new ways of incorporating AI into other functions of WCM. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global web content management market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, global web content management market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web content management manufacturers, that include Acquia Inc., Adobe Inc., Episerver Inc., IBM Corp., Sitecore Holding II A/S.

Also, web content management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings of vendors
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) software market
      • Table Segments of global information technology (IT) software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Retail - Market size and forecast 2018-2023
      • Table Retail - Market size and forecast 2018-2023 ($ millions)
      • Table Retail - Year-over-year growth 2019-2023 (%)
    • Media and telecom - Market size and forecast 2018-2023
      • Table Media and telecom - Market size and forecast 2018-2023 ($ millions)
      • Table Media and telecom - Year-over-year growth 2019-2023 (%)
    • BFSI - Market size and forecast 2018-2023
      • Table BFSI - Market size and forecast 2018-2023 ($ millions)
      • Table BFSI - Year-over-year growth 2019-2023 (%)
    • Manufacturing - Market size and forecast 2018-2023
      • Table Manufacturing - Market size and forecast 2018-2023 ($ millions)
      • Table Manufacturing - Year-over-year growth 2019-2023 (%)
    • Healthcare - Market size and forecast 2018-2023
      • Table Healthcare - Market size and forecast 2018-2023 ($ millions)
      • Table Healthcare - Year-over-year growth 2019-2023 (%)
    • Other end-users - Market size and forecast 2018-2023
      • Table Other end-users - Market size and forecast 2018-2023 ($ millions)
      • Table Other end-users - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing focus on personalization
    • Rising adoption of Headless CMS
    • AI-enabled WCM
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Acquia Inc.
      • Table Acquia Inc. - Vendor overview
      • Table Acquia Inc. - Organizational developments
      • Table Acquia Inc. - Key offerings
    • Adobe Inc.
      • Table Adobe Inc. - Vendor overview
      • Table Adobe Inc. - Product segments
      • Table Adobe Inc. - Organizational developments
      • Table Adobe Inc. - Geographic focus
      • Table Adobe Inc. - Segment focus
      • Table Adobe Inc. - Key offerings
    • Episerver Inc.
      • Table Episerver Inc. - Vendor overview
      • Table Episerver Inc. - Organizational developments
      • Table Episerver Inc. - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • Sitecore Holding II A/S
      • Table Sitecore Holding II A/S - Vendor overview
      • Table Sitecore Holding II A/S - Organizational developments
      • Table Sitecore Holding II A/S - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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