Test Preparation Market in US 2025-2029

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	168 Pages	TechNavio	May, 2025	INF20056868

Best Price Guarantee
Price	from $2,500
Length	168 Pages
Publisher	TechNavio
Published Date	May, 2025
SKU	INF20056868

Test Preparation Market In US 2025-2029

The test preparation market in us is forecasted to grow by USD 18396.2 mn during 2024-2029, accelerating at a CAGR of 7.9% during the forecast period. The report on the test preparation market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing emphasis on online mode of test preparation, rising demand for test preparation services in us, and growing popularity of personalized test preparation.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's test preparation market in us is segmented as below:

By End-user

Higher education
K-12

By Product

University exams
Certifications exams
High school exams
Elementary exams
Others

By Learning Method

Blended
Online

This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market in us growth during the next few years. Also, increase in merger and acquisition activities and increasing use of analytical tools in test preparations will lead to sizable demand in the market.

The report on the test preparation market in us covers the following areas:

Test Preparation Market in US sizing
Test Preparation Market in US forecast
Test Preparation Market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market in us vendors that include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC. Also, the test preparation market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Data Table on Market Overview
Technavio Analysis
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Criticality of inputs and Factors of differentiation
- Factors of disruption
- Impact of drivers and challenges
Market Landscape
- Market ecosystem
  - Table Data Table on - Parent Market
- Market characteristics
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2024
- Market outlook: Forecast for 2024-2029
  - Table Data Table on US - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on US: Year-over-year growth 2024-2029 (%)
Historic Market Size
- Test Preparation Market in US 2019 - 2023
  - Table Historic Market Size - Data Table on Test Preparation Market in US 2019 - 2023 ($ million)
- End-user segment analysis 2019 - 2023
- Product segment analysis 2019 - 2023
- Learning Method segment analysis 2019 - 2023
Qualitative Analysis
- Impact of AI on test preparation market in US
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by End-user
- Market segments
  - Table Data Table on End-user - Market share 2024-2029 (%)
- Comparison by End-user
  - Table Data Table on Comparison by End-user
- Higher education - Market size and forecast 2024-2029
  - Table Data Table on Higher education - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Higher education - Year-over-year growth 2024-2029 (%)
- K-12 - Market size and forecast 2024-2029
  - Table Data Table on K-12 - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on K-12 - Year-over-year growth 2024-2029 (%)
- Market opportunity by End-user
  - Table Data Table on Market opportunity by End-user ($ million)
Market Segmentation by Product
- Market segments
  - Table Data Table on Product - Market share 2024-2029 (%)
- Comparison by Product
  - Table Data Table on Comparison by Product
- University exams - Market size and forecast 2024-2029
  - Table Data Table on University exams - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on University exams - Year-over-year growth 2024-2029 (%)
- Certifications exams - Market size and forecast 2024-2029
  - Table Data Table on Certifications exams - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Certifications exams - Year-over-year growth 2024-2029 (%)
- High school exams - Market size and forecast 2024-2029
  - Table Data Table on High school exams - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on High school exams - Year-over-year growth 2024-2029 (%)
- Elementary exams - Market size and forecast 2024-2029
  - Table Data Table on Elementary exams - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Elementary exams - Year-over-year growth 2024-2029 (%)
- Others - Market size and forecast 2024-2029
  - Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Others - Year-over-year growth 2024-2029 (%)
- Market opportunity by Product
  - Table Data Table on Market opportunity by Product ($ million)
Market Segmentation by Learning Method
- Market segments
  - Table Data Table on Learning Method - Market share 2024-2029 (%)
- Comparison by Learning Method
  - Table Data Table on Comparison by Learning Method
- Blended - Market size and forecast 2024-2029
  - Table Data Table on Blended - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Blended - Year-over-year growth 2024-2029 (%)
- Online - Market size and forecast 2024-2029
  - Table Data Table on Online - Market size and forecast 2024-2029 ($ million)
  - Table Data Table on Online - Year-over-year growth 2024-2029 (%)
- Market opportunity by Learning Method
  - Table Data Table on Market opportunity by Learning Method ($ million)
Customer Landscape
- Customer landscape overview
Drivers, Challenges, and Opportunity/Restraints
- Market drivers
  - Increasing emphasis on online mode of test preparation
  - Rising demand for test preparation services in US
  - Growing popularity of personalized test preparation
- Market challenges
  - Availability of open-source test preparation materials
  - Rising number of test-optional institutes
  - Increasing competition from private tutors
- Impact of drivers and challenges
- Market opportunities/restraints
  - Technological advances in test preparation services
  - Increase in merger and acquisition activities
  - Increasing use of analytical tools in test preparations
Competitive Landscape
- Overview
- Competitive Landscape
- Landscape disruption
- Industry risks
Competitive Analysis
- Companies profiled
- Company ranking index
- Market positioning of companies
- ArborBridge
- BenchPrep
- C2 Educational System Inc.
- Cengage Learning Holdings II Inc.
- Club Z Inc.
- CogniFit Inc.
- Graham Holdings Co.
- Imagine Learning LLC
- Instructure Holdings Inc.
- Magoosh
- McGraw Hill LLC
- Pearson Plc
- PrepScholar
- Sylvan Learning LLC
- TPR Education LLC
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
- Currency conversion rates for US$
- Research methodology
- Data procurement
- Data validation
- Validation techniques employed for market sizing
- Data synthesis
- 360 degree market analysis
- List of abbreviations