Test Preparation Market in US 2020-2024

Test preparation market in US 2020-2024

Technavio has been monitoring the test preparation market in US and it is poised to grow by $ 10.72 bn during 2020-2024 progressing at a CAGR of 6% during the forecast period. Our reports on test preparation market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current us market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increasing use of analytical tools in test preparations, increasing emphasis on online mode of test preparation and demand for test preparation services in the US. In addition, increasing use of analytical tools in test preparations is anticipated to boost the growth of the market as well.

The test preparation market in US analysis includes product segment and geographic landscapes

Technavio's test preparation market in US is segmented as below:

By Product

  • University exams
  • Certification exams
  • High school exams
  • Elementary exams
  • Other exams
This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market in US growth during the next few years. Also, rising emphasis on private tutoring and increase in M&A activities and number of startups will lead to sizable demand in the market.

"Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our test preparation market in US covers the following areas:
  • Test preparation market in US sizing
  • Test preparation market in US forecast
  • Test preparation market in US industry analysis
"

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market in US vendors that include ArborBridge Inc., Cengage Learning Holdings II Inc., Club Z! Inc., Edgenuity Inc., Instructure Inc., Kaplan Inc., McGraw-Hill Education Inc., Pearson Plc, Providence Equity Partners LLC, and TPR Education IP Holdings LLC. Also, the test preparation market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis
      • Inputs
      • Operations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019-2024 ($ billion)
      • Table Global market: Year-over-year growth 2019-2024 (%)
  • Five Forces Analysis
    • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by product
    • University exams - Market size and forecast 2019- 2024
      • Table University exams - Market size and forecast 2019-2024 ($ billion)
      • Table University exams - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table University exams - Year-over-year growth 2019-2024 (%)
    • Certifications exams - Market size and forecast 2019-2024
      • Table Certifications exams - Market size and forecast 2019-2024 ($ billion)
      • Table Certification exams - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table Certifications exams - Year-over-year growth 2019-2024 (%)
    • High school Exams - Market size and forecast 2019-2024
      • Table High school Exams - Market size and forecast 2019-2024 ($ billion)
      • Table High school exams - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table High school Exams - Year-over-year growth 2019-2024 (%)
    • Elementary exams - Market size and forecast 2019-2024
      • Table Elementary exams - Market size and forecast 2019-2024 ($ billion)
      • Table Elementary exams - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table Elementary exams - Year-over-year growth 2019-2024 (%)
    • Other exams - Market size and forecast 2019- 2024
      • Table Other exams - Market size and forecast 2019-2024 ($ billion)
      • Table Other exams - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table Other exams - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by End-user
    • Market segments
      • Table End-user - Market share 2019-2024 (%)
    • Comparison by End-user
      • Table Comparison by End-user
    • Higher Education - Market size and forecast 2019-2024
      • Table Higher Education - Market size and forecast 2019-2024 ($ billion)
      • Table Higher Education - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table Higher Education - Year-over-year growth 2019-2024 (%)
    • K-12 - Market size and forecast 2019-2024
      • Table K-12 - Market size and forecast 2019-2024 ($ billion)
      • Table K-12 - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table K-12 - Year-over-year growth 2019-2024 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user
  • Market Segmentation by Learning Model
    • Market segments
      • Table Learning Model - Market share 2019-2024 (%)
    • Comparison by Learning Model
      • Table Comparison by Learning Model
    • Blended - Market size and forecast 2019-2024
      • Table Blended - Market size and forecast 2019-2024 ($ billion)
      • Table Blended - Market size and forecast 2019-2024 ($ billions) exclusive of Covid- 19 Impact
      • Table Blended - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ billion)
      • Table Online - Market size and forecast 2019-2024 ($ billions) exclusive of Covid-19 Impact
      • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Learning Model
      • Table Market opportunity by Learning Model
  • Customer Landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Volume driver – Demand led growth
      • Increasing use of analytical tools in test preparations
      • Increasing emphasis on online mode of test preparation
      • Rising demand for test preparation services in the US
    • Market challenges
      • Availability of open-source test preparation materials and growth of unorganized sector
      • Rising number of test-optional institutes
      • Increase in education debts
        • Table Impact of drivers and challenges
    • Market trends
      • Technological advances in test preparation services
      • Rising emphasis on private tutoring
      • Increase in M&A activities and number of startups
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • ArborBridge Inc.
      • Table ArborBridge Inc. - Overview
      • Table ArborBridge Inc. - Product and service
      • Table ArborBridge Inc. - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Club Z! Inc.
      • Table Club Z! Inc. - Overview
      • Table Club Z! Inc. - Product and service
      • Table Club Z! Inc. - Key offerings
    • Edgenuity Inc.
      • Table Edgenuity Inc. - Overview
      • Table Edgenuity Inc. - Product and service
      • Table Edgenuity Inc. - Key offerings
    • Instructure Inc.
      • Table Instructure Inc. - Overview
      • Table Instructure Inc. - Product and service
      • Table Instructure Inc. - Key offerings
    • Kaplan Inc.
      • Table Kaplan Inc. - Overview
      • Table Kaplan Inc. - Product and service
      • Table Kaplan Inc. - Key offerings
    • McGraw-Hill Education Inc.
      • Table McGraw-Hill Education Inc. - Overview
      • Table McGraw-Hill Education Inc. - Business segments
      • Table McGraw-Hill Education Inc. - Key offerings
      • Table McGraw-Hill Education Inc. - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Providence Equity Partners LLC
      • Table Providence Equity Partners LLC - Overview
      • Table Providence Equity Partners LLC - Business segments
      • Table Providence Equity Partners LLC - Key offerings
      • Table Providence Equity Partners LLC - Segment focus
    • TPR Education IP Holdings LLC
      • Table TPR Education IP Holdings LLC - Overview
      • Table TPR Education IP Holdings LLC - Product and service
      • Table TPR Education IP Holdings LLC - Key offerings
  • Appendix
    • Scope of the report
      • Definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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