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Software as a Service (SaaS) Market by Deployment and Geography - Global Forecast & Analysis 2019-2023

Software as a Service (SaaS) Market by Deployment and Geography - Global Forecast & Analysis 2019-2023

Global Software as a Service (SaaS) Market: About this market

Software as a service (SaaS) is one of the three categories of cloud computing services. SaaS is closely related to the application service provider (ASP) and on-demand computing software delivery models. Technavio’s software as a service (SaaS) market analysis considers sales from the deployment of public cloud, private cloud, and hybrid cloud. Our analysis also considers the sales of software as a service (SaaS) in APAC, Europe, North America, South America, and MEA. In 2018, the public cloud segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the inclusion of complete software programs or applications within the computing functionality of public SaaS will play a significant role in the public cloud segment to maintain its market position. Also, our global software as a service (SaaS) market report looks at factors such as the augmenting use of mobile apps, increasing use of AI-enabled SaaS, and rising need for API connections. However, issues associated with system integration, concerns about data security, and increasing acceptance of PaaS may hamper the growth of the software as a service (SaaS) industry over the forecast period.

Global Software as a Service (SaaS) Market: Overview

Increasing use of AI-enabled SaaS

AI-powered SaaS provides chatbots to end-user enterprises. This helps them to personalize and automate services for their customers. In addition, AI-enabled SaaS is quick to respond to a potential threat and provide improved security to enterprises. These benefits of AI- enabled SaaS will lead to the expansion of the global software as a service (SaaS) market at a CAGR of more than 9% during the forecast period.

Increasing use of vertical SaaS

Vertical SaaS can be industry-specific and generate customer data and intelligence. It can refine customization and are cost-effective. Vendors are focusing on expanding their customer base by improving the features of vertical SaaS. This will boost the adoption of vertical SaaS and have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global software as a service (SaaS) market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global software as a service (SaaS) market is moderately fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading software as a service (SaaS) manufacturers, that include Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE.

Also, the software as a service (SaaS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global cloud services market
      • Table Segments of global cloud services market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by deployment
    • Table Deployment - Market share 2018-2023 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • Public cloud - Market size and forecast 2018-2023
      • Table Public cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Public cloud - Year-over-year growth 2019-2023 (%)
    • Private cloud - Market size and forecast 2018-2023
      • Table Private cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Private cloud - Year-over-year growth 2019-2023 (%)
    • Hybrid cloud - Market size and forecast 2018-2023
      • Table Hybrid cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Hybrid cloud - Year-over-year growth 2019-2023 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing use of vertical SaaS
    • Rising use of micro SaaS
    • Strategic partnerships and collaborations between market participants
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Adobe Inc.
      • Table Adobe Inc. - Vendor overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Organizational developments
      • Table Adobe Inc. - Geographic focus
      • Table Adobe Inc. - Segment focus
      • Table Adobe Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
      • Table Oracle Corp. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Key offerings
    • SAP SE
      • Table SAP SE - Vendor overview
      • Table SAP SE - Business segments
      • Table SAP SE - Organizational developments
      • Table SAP SE - Geographic focus
      • Table SAP SE - Segment focus
      • Table SAP SE - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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