Smartphone Market in Japan 2025-2029

Smartphone Market In Japan 2025-2029

The smartphone market in japan is forecasted to grow by USD 2717.7 mn during 2024-2029, accelerating at a CAGR of 3.3% during the forecast period. The report on the smartphone market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by constant expansion in network infrastructure, rising prevalence of mobile gaming practices, and intense rivalry among the companies with constant innovation in camera technology in smartphones.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's smartphone market in japan is segmented as below:

By Technology

  • iOS
  • Android
  • Others
By Price Range
  • Between USD150-USD800
  • Less than USD150
  • Greater than USD800
By Distribution Channel
  • Offline
  • Online
This study identifies the rising interest in foldable smartphones as one of the prime reasons driving the smartphone market in japan growth during the next few years. Also, expanding portfolio of domestic smartphone brands and integration of artificial intelligence in operating systems of smartphones will lead to sizable demand in the market.

The report on the smartphone market in japan covers the following areas:
  • Smartphone Market in Japan sizing
  • Smartphone Market in Japan forecast
  • Smartphone Market in Japan industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market in japan vendors that include Acer Inc., Apple Inc., ASUSTeK Computer Inc., Fujitsu Ltd., Google LLC, Guangdong OPPO Mobile Telecommunications Corp. Ltd., Huawei Technologies Co. Ltd., KYOCERA Corp., Motorola Mobility LLC, Nokia Corp., Nothing Technology Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., TCL Industries Holdings Co. Ltd., vivo Mobile Communication Co. Ltd., Xiaomi Inc., and ZTE Corp.. Also, the smartphone market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Price Range
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan: Year-over-year growth 2024-2029 (%)
Data Table on Japan: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Smartphone Market in Japan 2019 - 2023
Historic Market Size - Data Table on Smartphone Market in Japan 2019 - 2023 ($ million)
5.2 Technology segment analysis 2019 - 2023
Historic Market Size - Technology Segment 2019 - 2023 ($ million)
5.3 Price Range segment analysis 2019 - 2023
Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
5.4 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Smartphone Market in Japan
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Technology
8.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
8.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
8.3 iOS - Market size and forecast 2024-2029
Chart on iOS - Market size and forecast 2024-2029 ($ million)
Data Table on iOS - Market size and forecast 2024-2029 ($ million)
Chart on iOS - Year-over-year growth 2024-2029 (%)
Data Table on iOS - Year-over-year growth 2024-2029 (%)
8.4 Android - Market size and forecast 2024-2029
Chart on Android - Market size and forecast 2024-2029 ($ million)
Data Table on Android - Market size and forecast 2024-2029 ($ million)
Chart on Android - Year-over-year growth 2024-2029 (%)
Data Table on Android - Year-over-year growth 2024-2029 (%)
8.5 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by Price Range
9.1 Market segments
Chart on Price Range - Market share 2024-2029 (%)
Data Table on Price Range - Market share 2024-2029 (%)
9.2 Comparison by Price Range
Chart on Comparison by Price Range
Data Table on Comparison by Price Range
9.3 Between $150-$800 - Market size and forecast 2024-2029
Chart on Between $150-$800 - Market size and forecast 2024-2029 ($ million)
Data Table on Between $150-$800 - Market size and forecast 2024-2029 ($ million)
Chart on Between $150-$800 - Year-over-year growth 2024-2029 (%)
Data Table on Between $150-$800 - Year-over-year growth 2024-2029 (%)
9.4 Less than $150 - Market size and forecast 2024-2029
Chart on Less than $150 - Market size and forecast 2024-2029 ($ million)
Data Table on Less than $150 - Market size and forecast 2024-2029 ($ million)
Chart on Less than $150 - Year-over-year growth 2024-2029 (%)
Data Table on Less than $150 - Year-over-year growth 2024-2029 (%)
9.5 Greater than $800 - Market size and forecast 2024-2029
Chart on Greater than $800 - Market size and forecast 2024-2029 ($ million)
Data Table on Greater than $800 - Market size and forecast 2024-2029 ($ million)
Chart on Greater than $800 - Year-over-year growth 2024-2029 (%)
Data Table on Greater than $800 - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Price Range
Market opportunity by Price Range ($ million)
Data Table on Market opportunity by Price Range ($ million)
10 Market Segmentation by Distribution Channel
10.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
10.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
10.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
SWOT
14.5 ASUSTeK Computer Inc.
ASUSTeK Computer Inc. - Overview
ASUSTeK Computer Inc. - Product / Service
ASUSTeK Computer Inc. - Key news
ASUSTeK Computer Inc. - Key offerings
SWOT
14.6 Fujitsu Ltd.
Fujitsu Ltd. - Overview
Fujitsu Ltd. - Business segments
Fujitsu Ltd. - Key news
Fujitsu Ltd. - Key offerings
Fujitsu Ltd. - Segment focus
SWOT
14.7 Google LLC
Google LLC - Overview
Google LLC - Product / Service
Google LLC - Key news
Google LLC - Key offerings
SWOT
14.8 Guangdong OPPO Mobile Telecommunications Corp. Ltd.
Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
SWOT
14.9 Huawei Technologies Co. Ltd.
Huawei Technologies Co. Ltd. - Overview
Huawei Technologies Co. Ltd. - Product / Service
Huawei Technologies Co. Ltd. - Key news
Huawei Technologies Co. Ltd. - Key offerings
SWOT
14.10 KYOCERA Corp.
KYOCERA Corp. - Overview
KYOCERA Corp. - Business segments
KYOCERA Corp. - Key news
KYOCERA Corp. - Key offerings
KYOCERA Corp. - Segment focus
SWOT
14.11 Motorola Mobility LLC
Motorola Mobility LLC - Overview
Motorola Mobility LLC - Product / Service
Motorola Mobility LLC - Key offerings
SWOT
14.12 Nokia Corp.
Nokia Corp. - Overview
Nokia Corp. - Business segments
Nokia Corp. - Key news
Nokia Corp. - Key offerings
Nokia Corp. - Segment focus
SWOT
14.13 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
SWOT
14.14 Sharp Corp.
Sharp Corp. - Overview
Sharp Corp. - Business segments
Sharp Corp. - Key news
Sharp Corp. - Key offerings
Sharp Corp. - Segment focus
SWOT
14.15 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
SWOT
14.16 vivo Mobile Communication Co. Ltd.
vivo Mobile Communication Co. Ltd. - Overview
vivo Mobile Communication Co. Ltd. - Product / Service
vivo Mobile Communication Co. Ltd. - Key offerings
SWOT
14.17 Xiaomi Inc.
Xiaomi Inc. - Overview
Xiaomi Inc. - Business segments
Xiaomi Inc. - Key news
Xiaomi Inc. - Key offerings
Xiaomi Inc. - Segment focus
SWOT
14.18 ZTE Corp.
ZTE Corp. - Overview
ZTE Corp. - Business segments
ZTE Corp. - Key offerings
ZTE Corp. - Segment focus
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Technology
Exhibits5: Executive Summary - Chart on Market Segmentation by Price Range
Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2024 and 2029
Exhibits12: Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Market characteristics analysis
Exhibits15: Value chain analysis
Exhibits16: Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits19: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits20: Chart on Japan: Year-over-year growth 2024-2029 (%)
Exhibits21: Data Table on Japan: Year-over-year growth 2024-2029 (%)
Exhibits22: Historic Market Size - Data Table on Smartphone Market in Japan 2019 - 2023 ($ million)
Exhibits23: Historic Market Size - Technology Segment 2019 - 2023 ($ million)
Exhibits24: Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
Exhibits25: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
Exhibits26: Five forces analysis - Comparison between 2024 and 2029
Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits32: Chart on Market condition - Five forces 2024 and 2029
Exhibits33: Chart on Technology - Market share 2024-2029 (%)
Exhibits34: Data Table on Technology - Market share 2024-2029 (%)
Exhibits35: Chart on Comparison by Technology
Exhibits36: Data Table on Comparison by Technology
Exhibits37: Chart on iOS - Market size and forecast 2024-2029 ($ million)
Exhibits38: Data Table on iOS - Market size and forecast 2024-2029 ($ million)
Exhibits39: Chart on iOS - Year-over-year growth 2024-2029 (%)
Exhibits40: Data Table on iOS - Year-over-year growth 2024-2029 (%)
Exhibits41: Chart on Android - Market size and forecast 2024-2029 ($ million)
Exhibits42: Data Table on Android - Market size and forecast 2024-2029 ($ million)
Exhibits43: Chart on Android - Year-over-year growth 2024-2029 (%)
Exhibits44: Data Table on Android - Year-over-year growth 2024-2029 (%)
Exhibits45: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits46: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits47: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits48: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits49: Market opportunity by Technology ($ million)
Exhibits50: Data Table on Market opportunity by Technology ($ million)
Exhibits51: Chart on Price Range - Market share 2024-2029 (%)
Exhibits52: Data Table on Price Range - Market share 2024-2029 (%)
Exhibits53: Chart on Comparison by Price Range
Exhibits54: Data Table on Comparison by Price Range
Exhibits55: Chart on Between $150-$800 - Market size and forecast 2024-2029 ($ million)
Exhibits56: Data Table on Between $150-$800 - Market size and forecast 2024-2029 ($ million)
Exhibits57: Chart on Between $150-$800 - Year-over-year growth 2024-2029 (%)
Exhibits58: Data Table on Between $150-$800 - Year-over-year growth 2024-2029 (%)
Exhibits59: Chart on Less than $150 - Market size and forecast 2024-2029 ($ million)
Exhibits60: Data Table on Less than $150 - Market size and forecast 2024-2029 ($ million)
Exhibits61: Chart on Less than $150 - Year-over-year growth 2024-2029 (%)
Exhibits62: Data Table on Less than $150 - Year-over-year growth 2024-2029 (%)
Exhibits63: Chart on Greater than $800 - Market size and forecast 2024-2029 ($ million)
Exhibits64: Data Table on Greater than $800 - Market size and forecast 2024-2029 ($ million)
Exhibits65: Chart on Greater than $800 - Year-over-year growth 2024-2029 (%)
Exhibits66: Data Table on Greater than $800 - Year-over-year growth 2024-2029 (%)
Exhibits67: Market opportunity by Price Range ($ million)
Exhibits68: Data Table on Market opportunity by Price Range ($ million)
Exhibits69: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits70: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits71: Chart on Comparison by Distribution Channel
Exhibits72: Data Table on Comparison by Distribution Channel
Exhibits73: Chart on Offline - Market size and forecast 2024-2029 ($ million)
Exhibits74: Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Exhibits75: Chart on Offline - Year-over-year growth 2024-2029 (%)
Exhibits76: Data Table on Offline - Year-over-year growth 2024-2029 (%)
Exhibits77: Chart on Online - Market size and forecast 2024-2029 ($ million)
Exhibits78: Data Table on Online - Market size and forecast 2024-2029 ($ million)
Exhibits79: Chart on Online - Year-over-year growth 2024-2029 (%)
Exhibits80: Data Table on Online - Year-over-year growth 2024-2029 (%)
Exhibits81: Market opportunity by Distribution Channel ($ million)
Exhibits82: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits84: Impact of drivers and challenges in 2024 and 2029
Exhibits85: Overview on criticality of inputs and factors of differentiation
Exhibits86: Overview on factors of disruption
Exhibits87: Impact of key risks on business
Exhibits88: Companies covered
Exhibits89: Company ranking index
Exhibits90: Matrix on companies position and classification
Exhibits91: Apple Inc. - Overview
Exhibits92: Apple Inc. - Business segments
Exhibits93: Apple Inc. - Key news
Exhibits94: Apple Inc. - Key offerings
Exhibits95: Apple Inc. - Segment focus
Exhibits96: SWOT
Exhibits97: ASUSTeK Computer Inc. - Overview
Exhibits98: ASUSTeK Computer Inc. - Product / Service
Exhibits99: ASUSTeK Computer Inc. - Key news
Exhibits100: ASUSTeK Computer Inc. - Key offerings
Exhibits101: SWOT
Exhibits102: Fujitsu Ltd. - Overview
Exhibits103: Fujitsu Ltd. - Business segments
Exhibits104: Fujitsu Ltd. - Key news
Exhibits105: Fujitsu Ltd. - Key offerings
Exhibits106: Fujitsu Ltd. - Segment focus
Exhibits107: SWOT
Exhibits108: Google LLC - Overview
Exhibits109: Google LLC - Product / Service
Exhibits110: Google LLC - Key news
Exhibits111: Google LLC - Key offerings
Exhibits112: SWOT
Exhibits113: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
Exhibits114: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
Exhibits115: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
Exhibits116: SWOT
Exhibits117: Huawei Technologies Co. Ltd. - Overview
Exhibits118: Huawei Technologies Co. Ltd. - Product / Service
Exhibits119: Huawei Technologies Co. Ltd. - Key news
Exhibits120: Huawei Technologies Co. Ltd. - Key offerings
Exhibits121: SWOT
Exhibits122: KYOCERA Corp. - Overview
Exhibits123: KYOCERA Corp. - Business segments
Exhibits124: KYOCERA Corp. - Key news
Exhibits125: KYOCERA Corp. - Key offerings
Exhibits126: KYOCERA Corp. - Segment focus
Exhibits127: SWOT
Exhibits128: Motorola Mobility LLC - Overview
Exhibits129: Motorola Mobility LLC - Product / Service
Exhibits130: Motorola Mobility LLC - Key offerings
Exhibits131: SWOT
Exhibits132: Nokia Corp. - Overview
Exhibits133: Nokia Corp. - Business segments
Exhibits134: Nokia Corp. - Key news
Exhibits135: Nokia Corp. - Key offerings
Exhibits136: Nokia Corp. - Segment focus
Exhibits137: SWOT
Exhibits138: Samsung Electronics Co. Ltd. - Overview
Exhibits139: Samsung Electronics Co. Ltd. - Business segments
Exhibits140: Samsung Electronics Co. Ltd. - Key news
Exhibits141: Samsung Electronics Co. Ltd. - Key offerings
Exhibits142: Samsung Electronics Co. Ltd. - Segment focus
Exhibits143: SWOT
Exhibits144: Sharp Corp. - Overview
Exhibits145: Sharp Corp. - Business segments
Exhibits146: Sharp Corp. - Key news
Exhibits147: Sharp Corp. - Key offerings
Exhibits148: Sharp Corp. - Segment focus
Exhibits149: SWOT

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings