Platform-as-a-Service (PaaS) Market by Deployment and Geography 2019-2023

Global Platform as a Service (PaaS) Market: About this market

Platform-as-a-service (PaaS) is one of the categories of cloud computing service offerings that provide virtualized computing resources over the internet. Technavio’s platform as a service market analysis considers the deployment of PaaS in the public cloud, private cloud, and hybrid cloud. Our analysis also considers the deployment of PaaS in APAC, Europe, MEA, North America, and South America. In 2018, the public cloud segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the subscription-based service model offered by cloud vendors are playing a significant role in the public cloud segment to maintain its market position. Also, our global platform as a service market report looks on factors such as a reduction in the cost of application development and time to market, streamlined application management, and ensuring business continuity, simplification of disaster recovery with cloud, and shift toward cloud computing. However, security concerns related to public cloud, issues associated with vendor lock-in, and lack of awareness about the benefits of the adoption of PaaS may hamper the growth of the platform as a service industry over the forecast period.

Global Platform as a Service Market: Overview

Streamlined application management

The adoption of PaaS approach helps drive organizations’ growth as it brings flexibility and efficiency in business operations. Organizations can leverage on the PaaS model to manage all their applications from a central place and reduce IT governance concerns and gain instant access to internal infrastructure. The self-service interface offered by the PaaS model improves network utilization and eliminates needless human configuration tasks. PaaS streamlines the operation and reduces the burden on application developers by eliminating time-consuming operations and offers a user-friendly plug-and-play interface. Owing to such benefits, organizations are increasingly adopting PaaS solutions. This is expected to drive the growth of the global platform as a service market size at a CAGR of over 22%. However, the market’s momentum will decelerate in the coming years because of the decrease in year-over-year growth.

Lack of awareness

Only fewer organizations and developers are aware of the advantages of PaaS solutions. Moreover, the IaaS model is infringing the use of PaaS model due to the lack of knowledge among organizations about different cloud models. These factors are expected to hinder the growth of the global platform as a service market size.

For the detailed list of factors that will drive the global platform as a service market size during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few players, the global PaaS market is highly concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several platform as a service providers, that include Amazon Web Services Inc., Google LLC, Microsoft Corp., Oracle Corp., and Salesforce.com Inc.

Also, the platform as a service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global cloud services market
      • Table Segments of global cloud services market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by deployment
    • Table Deployment - Market share 2018-2023 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • Public cloud - Market size and forecast 2018-2023
      • Table Public cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Public cloud - Year-over-year growth 2019-2023 (%)
    • Private cloud - Market size and forecast 2018-2023
      • Table Private cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Private cloud - Year-over-year growth 2019-2023 (%)
    • Hybrid cloud - Market size and forecast 2018-2023
      • Table Hybrid cloud - Market size and forecast 2018-2023 ($ billions)
      • Table Hybrid cloud - Year-over-year growth 2019-2023 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rapid development of mobile app ecosystem
    • Emergence of video communication PaaS
    • Emergence of xPaaS
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amazon Web Services Inc.
      • Table Amazon Web Services Inc. - Vendor overview
      • Table Amazon Web Services Inc. - Organizational developments
      • Table Amazon Web Services Inc. - Key offerings
    • Google LLC
      • Table Google LLC - Vendor overview
      • Table Google LLC - Organizational developments
      • Table Google LLC - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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