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Online Language Learning Market in US 2025-2029

Publisher TechNavio
Published Aug 02, 2025
Length 171 Pages
SKU # INF20292876

Description

Online Language Learning Market In US 2025-2029

The online language learning market in us is forecasted to grow by USD 5267.8 mn during 2024-2029, accelerating at a CAGR of 18.8% during the forecast period. The report on the online language learning market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by globalization and imperative for professional advancement in us, technological innovation and enhanced accessibility within us, and domestic cultural trends and pursuit of personal enrichment.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online language learning market in us is segmented as below:

By Product
  • Course material
  • Support
  • Apps
By End-user
  • Individual learners
  • Institutional learners
By Type
  • English
  • Mandarin
  • Spanish
  • Others
This study identifies the ascendancy of ai-driven hyper-personalization as one of the prime reasons driving the online language learning market in us growth during the next few years. Also, integration of live instruction and blended learning models and deepening specialization and niche content diversification will lead to sizable demand in the market.

The report on the online language learning market in us covers the following areas:
  • Online Language Learning Market in US sizing
  • Online Language Learning Market in US forecast
  • Online Language Learning Market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language learning market in us vendors that include ATI Studios SRL, Babbel GmbH, Berlitz Corp., Busuu Ltd., Coursera Inc., digital publishing AG, Duolingo Inc., edX LLC, ELSA Co. Ltd., Fluenz Inc., italki HK Ltd., Lingoda GmbH, Mango Languages, Memrise Ltd., Pimsleur, Preply Inc., Rosetta Stone LLC, Transparent Language Inc., Udemy Inc., and Yabla. Also, the online language learning market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

171 Pages
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Online Language Learning Market in US 2019 - 2023
Historic Market Size - Data Table on Online Language Learning Market in US 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.4 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Five Forces Analysis
6.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
6.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
6.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
6.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
6.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
6.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
6.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
7 Market Segmentation by Product
7.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
7.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
7.3 Course material - Market size and forecast 2024-2029
Chart on Course material - Market size and forecast 2024-2029 ($ million)
Data Table on Course material - Market size and forecast 2024-2029 ($ million)
Chart on Course material - Year-over-year growth 2024-2029 (%)
Data Table on Course material - Year-over-year growth 2024-2029 (%)
7.4 Support - Market size and forecast 2024-2029
Chart on Support - Market size and forecast 2024-2029 ($ million)
Data Table on Support - Market size and forecast 2024-2029 ($ million)
Chart on Support - Year-over-year growth 2024-2029 (%)
Data Table on Support - Year-over-year growth 2024-2029 (%)
7.5 Apps - Market size and forecast 2024-2029
Chart on Apps - Market size and forecast 2024-2029 ($ million)
Data Table on Apps - Market size and forecast 2024-2029 ($ million)
Chart on Apps - Year-over-year growth 2024-2029 (%)
Data Table on Apps - Year-over-year growth 2024-2029 (%)
7.6 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Individual learners - Market size and forecast 2024-2029
Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
Chart on Individual learners - Year-over-year growth 2024-2029 (%)
Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
8.4 Institutional learners - Market size and forecast 2024-2029
Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 English - Market size and forecast 2024-2029
Chart on English - Market size and forecast 2024-2029 ($ million)
Data Table on English - Market size and forecast 2024-2029 ($ million)
Chart on English - Year-over-year growth 2024-2029 (%)
Data Table on English - Year-over-year growth 2024-2029 (%)
9.4 Mandarin - Market size and forecast 2024-2029
Chart on Mandarin - Market size and forecast 2024-2029 ($ million)
Data Table on Mandarin - Market size and forecast 2024-2029 ($ million)
Chart on Mandarin - Year-over-year growth 2024-2029 (%)
Data Table on Mandarin - Year-over-year growth 2024-2029 (%)
9.5 Spanish - Market size and forecast 2024-2029
Chart on Spanish - Market size and forecast 2024-2029 ($ million)
Data Table on Spanish - Market size and forecast 2024-2029 ($ million)
Chart on Spanish - Year-over-year growth 2024-2029 (%)
Data Table on Spanish - Year-over-year growth 2024-2029 (%)
9.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 ATI Studios SRL
ATI Studios SRL - Overview
ATI Studios SRL - Product / Service
ATI Studios SRL - Key offerings
SWOT
13.5 Babbel GmbH
Babbel GmbH - Overview
Babbel GmbH - Product / Service
Babbel GmbH - Key offerings
SWOT
13.6 Berlitz Corp.
Berlitz Corp. - Overview
Berlitz Corp. - Product / Service
Berlitz Corp. - Key offerings
SWOT
13.7 Busuu Ltd.
Busuu Ltd. - Overview
Busuu Ltd. - Product / Service
Busuu Ltd. - Key offerings
SWOT
13.8 Coursera Inc.
Coursera Inc. - Overview
Coursera Inc. - Business segments
Coursera Inc. - Key news
Coursera Inc. - Key offerings
Coursera Inc. - Segment focus
SWOT
13.9 digital publishing AG
digital publishing AG - Overview
digital publishing AG - Product / Service
digital publishing AG - Key offerings
SWOT
13.10 Duolingo Inc.
Duolingo Inc. - Overview
Duolingo Inc. - Product / Service
Duolingo Inc. - Key offerings
SWOT
13.11 Fluenz Inc.
Fluenz Inc. - Overview
Fluenz Inc. - Product / Service
Fluenz Inc. - Key offerings
SWOT
13.12 Lingoda GmbH
Lingoda GmbH - Overview
Lingoda GmbH - Product / Service
Lingoda GmbH - Key offerings
SWOT
13.13 Mango Languages
Mango Languages - Overview
Mango Languages - Product / Service
Mango Languages - Key offerings
SWOT
13.14 Pimsleur
Pimsleur - Overview
Pimsleur - Product / Service
Pimsleur - Key offerings
SWOT
13.15 Preply Inc.
Preply Inc. - Overview
Preply Inc. - Product / Service
Preply Inc. - Key offerings
SWOT
13.16 Rosetta Stone LLC
Rosetta Stone LLC - Overview
Rosetta Stone LLC - Business segments
Rosetta Stone LLC - Key offerings
Rosetta Stone LLC - Segment focus
SWOT
13.17 Transparent Language Inc.
Transparent Language Inc. - Overview
Transparent Language Inc. - Product / Service
Transparent Language Inc. - Key offerings
SWOT
13.18 Udemy Inc.
Udemy Inc. - Overview
Udemy Inc. - Business segments
Udemy Inc. - Key news
Udemy Inc. - Key offerings
Udemy Inc. - Segment focus
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2024 and 2029
Exhibits12: Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Market characteristics analysis
Exhibits15: Value chain analysis
Exhibits16: Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits19: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits20: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits21: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits22: Historic Market Size - Data Table on Online Language Learning Market in US 2019 - 2023 ($ million)
Exhibits23: Historic Market Size - Product Segment 2019 - 2023 ($ million)
Exhibits24: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits25: Historic Market Size - Type Segment 2019 - 2023 ($ million)
Exhibits26: Five forces analysis - Comparison between 2024 and 2029
Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits32: Chart on Market condition - Five forces 2024 and 2029
Exhibits33: Chart on Product - Market share 2024-2029 (%)
Exhibits34: Data Table on Product - Market share 2024-2029 (%)
Exhibits35: Chart on Comparison by Product
Exhibits36: Data Table on Comparison by Product
Exhibits37: Chart on Course material - Market size and forecast 2024-2029 ($ million)
Exhibits38: Data Table on Course material - Market size and forecast 2024-2029 ($ million)
Exhibits39: Chart on Course material - Year-over-year growth 2024-2029 (%)
Exhibits40: Data Table on Course material - Year-over-year growth 2024-2029 (%)
Exhibits41: Chart on Support - Market size and forecast 2024-2029 ($ million)
Exhibits42: Data Table on Support - Market size and forecast 2024-2029 ($ million)
Exhibits43: Chart on Support - Year-over-year growth 2024-2029 (%)
Exhibits44: Data Table on Support - Year-over-year growth 2024-2029 (%)
Exhibits45: Chart on Apps - Market size and forecast 2024-2029 ($ million)
Exhibits46: Data Table on Apps - Market size and forecast 2024-2029 ($ million)
Exhibits47: Chart on Apps - Year-over-year growth 2024-2029 (%)
Exhibits48: Data Table on Apps - Year-over-year growth 2024-2029 (%)
Exhibits49: Market opportunity by Product ($ million)
Exhibits50: Data Table on Market opportunity by Product ($ million)
Exhibits51: Chart on End-user - Market share 2024-2029 (%)
Exhibits52: Data Table on End-user - Market share 2024-2029 (%)
Exhibits53: Chart on Comparison by End-user
Exhibits54: Data Table on Comparison by End-user
Exhibits55: Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
Exhibits56: Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
Exhibits57: Chart on Individual learners - Year-over-year growth 2024-2029 (%)
Exhibits58: Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
Exhibits59: Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
Exhibits60: Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
Exhibits61: Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
Exhibits62: Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
Exhibits63: Market opportunity by End-user ($ million)
Exhibits64: Data Table on Market opportunity by End-user ($ million)
Exhibits65: Chart on Type - Market share 2024-2029 (%)
Exhibits66: Data Table on Type - Market share 2024-2029 (%)
Exhibits67: Chart on Comparison by Type
Exhibits68: Data Table on Comparison by Type
Exhibits69: Chart on English - Market size and forecast 2024-2029 ($ million)
Exhibits70: Data Table on English - Market size and forecast 2024-2029 ($ million)
Exhibits71: Chart on English - Year-over-year growth 2024-2029 (%)
Exhibits72: Data Table on English - Year-over-year growth 2024-2029 (%)
Exhibits73: Chart on Mandarin - Market size and forecast 2024-2029 ($ million)
Exhibits74: Data Table on Mandarin - Market size and forecast 2024-2029 ($ million)
Exhibits75: Chart on Mandarin - Year-over-year growth 2024-2029 (%)
Exhibits76: Data Table on Mandarin - Year-over-year growth 2024-2029 (%)
Exhibits77: Chart on Spanish - Market size and forecast 2024-2029 ($ million)
Exhibits78: Data Table on Spanish - Market size and forecast 2024-2029 ($ million)
Exhibits79: Chart on Spanish - Year-over-year growth 2024-2029 (%)
Exhibits80: Data Table on Spanish - Year-over-year growth 2024-2029 (%)
Exhibits81: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits82: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits83: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits84: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits85: Market opportunity by Type ($ million)
Exhibits86: Data Table on Market opportunity by Type ($ million)
Exhibits87: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits88: Impact of drivers and challenges in 2024 and 2029
Exhibits89: Overview on criticality of inputs and factors of differentiation
Exhibits90: Overview on factors of disruption
Exhibits91: Impact of key risks on business
Exhibits92: Companies covered
Exhibits93: Company ranking index
Exhibits94: Matrix on companies position and classification
Exhibits95: ATI Studios SRL - Overview
Exhibits96: ATI Studios SRL - Product / Service
Exhibits97: ATI Studios SRL - Key offerings
Exhibits98: SWOT
Exhibits99: Babbel GmbH - Overview
Exhibits100: Babbel GmbH - Product / Service
Exhibits101: Babbel GmbH - Key offerings
Exhibits102: SWOT
Exhibits103: Berlitz Corp. - Overview
Exhibits104: Berlitz Corp. - Product / Service
Exhibits105: Berlitz Corp. - Key offerings
Exhibits106: SWOT
Exhibits107: Busuu Ltd. - Overview
Exhibits108: Busuu Ltd. - Product / Service
Exhibits109: Busuu Ltd. - Key offerings
Exhibits110: SWOT
Exhibits111: Coursera Inc. - Overview
Exhibits112: Coursera Inc. - Business segments
Exhibits113: Coursera Inc. - Key news
Exhibits114: Coursera Inc. - Key offerings
Exhibits115: Coursera Inc. - Segment focus
Exhibits116: SWOT
Exhibits117: digital publishing AG - Overview
Exhibits118: digital publishing AG - Product / Service
Exhibits119: digital publishing AG - Key offerings
Exhibits120: SWOT
Exhibits121: Duolingo Inc. - Overview
Exhibits122: Duolingo Inc. - Product / Service
Exhibits123: Duolingo Inc. - Key offerings
Exhibits124: SWOT
Exhibits125: Fluenz Inc. - Overview
Exhibits126: Fluenz Inc. - Product / Service
Exhibits127: Fluenz Inc. - Key offerings
Exhibits128: SWOT
Exhibits129: Lingoda GmbH - Overview
Exhibits130: Lingoda GmbH - Product / Service
Exhibits131: Lingoda GmbH - Key offerings
Exhibits132: SWOT
Exhibits133: Mango Languages - Overview
Exhibits134: Mango Languages - Product / Service
Exhibits135: Mango Languages - Key offerings
Exhibits136: SWOT
Exhibits137: Pimsleur - Overview
Exhibits138: Pimsleur - Product / Service
Exhibits139: Pimsleur - Key offerings
Exhibits140: SWOT
Exhibits141: Preply Inc. - Overview
Exhibits142: Preply Inc. - Product / Service
Exhibits143: Preply Inc. - Key offerings
Exhibits144: SWOT
Exhibits145: Rosetta Stone LLC - Overview
Exhibits146: Rosetta Stone LLC - Business segments
Exhibits147: Rosetta Stone LLC - Key offerings
Exhibits148: Rosetta Stone LLC - Segment focus
Exhibits149: SWOT
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