K-12 Online Education Market in China 2025-2029

K-12 Online Education Market In China 2025-2029

The k-12 online education market in china is forecasted to grow by USD 31161.3 mn during 2024-2029, accelerating at a CAGR of 16.3% during the forecast period. The report on the k-12 online education market in china provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased adoption of online test preparation courses in china, improved accessibility to quality education, and growing adoption of blended learning.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's k-12 online education market in china is segmented as below:

By Product

  • Online schools
  • Language learning courses
  • Test preparation services
By End-user
  • Institutional learners
  • Individual learners
By Type
  • Assessments
  • Subjects
This study identifies the growing customization of online education services as one of the prime reasons driving the k-12 online education market in china growth during the next few years. Also, increasing use of cloud computing in k-12 online education system and increased public spending on education in china will lead to sizable demand in the market.

The report on the k-12 online education market in china covers the following areas:
  • K-12 Online Education Market in China sizing
  • K-12 Online Education Market in China forecast
  • K-12 Online Education Market in China industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 online education market in china vendors that include Adobe Inc., Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, ChinaEDU Corp., EIC Education, HELLOWORLD ONLINE EDUCATION GROUP HK LTD., iTutorGroup Inc., Kaplan Inc., New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Primavera Holdings Ltd., TAL Education Group, TCTM Kids IT Education Inc., VIPKID HK Ltd., Xiaochuanchuhai Education Technology Beijing Co. Ltd., Xueda Education, and ZHAN.com. Also, the k-12 online education market in china analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China: Year-over-year growth 2024-2029 (%)
Data Table on China: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 K-12 Online Education Market in China 2019 - 2023
Historic Market Size - Data Table on K-12 Online Education Market in China 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.4 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI in K-12 online education market in China
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Online schools - Market size and forecast 2024-2029
Chart on Online schools - Market size and forecast 2024-2029 ($ million)
Data Table on Online schools - Market size and forecast 2024-2029 ($ million)
Chart on Online schools - Year-over-year growth 2024-2029 (%)
Data Table on Online schools - Year-over-year growth 2024-2029 (%)
8.4 Language learning courses - Market size and forecast 2024-2029
Chart on Language learning courses - Market size and forecast 2024-2029 ($ million)
Data Table on Language learning courses - Market size and forecast 2024-2029 ($ million)
Chart on Language learning courses - Year-over-year growth 2024-2029 (%)
Data Table on Language learning courses - Year-over-year growth 2024-2029 (%)
8.5 Test preparation services - Market size and forecast 2024-2029
Chart on Test preparation services - Market size and forecast 2024-2029 ($ million)
Data Table on Test preparation services - Market size and forecast 2024-2029 ($ million)
Chart on Test preparation services - Year-over-year growth 2024-2029 (%)
Data Table on Test preparation services - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by End-user
9.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
9.3 Institutional learners - Market size and forecast 2024-2029
Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
9.4 Individual learners - Market size and forecast 2024-2029
Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
Chart on Individual learners - Year-over-year growth 2024-2029 (%)
Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Type
10.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
10.3 Assessments - Market size and forecast 2024-2029
Chart on Assessments - Market size and forecast 2024-2029 ($ million)
Data Table on Assessments - Market size and forecast 2024-2029 ($ million)
Chart on Assessments - Year-over-year growth 2024-2029 (%)
Data Table on Assessments - Year-over-year growth 2024-2029 (%)
10.4 Subjects - Market size and forecast 2024-2029
Chart on Subjects - Market size and forecast 2024-2029 ($ million)
Data Table on Subjects - Market size and forecast 2024-2029 ($ million)
Chart on Subjects - Year-over-year growth 2024-2029 (%)
Data Table on Subjects - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
SWOT
14.5 Ambow Education Holding Ltd.
Ambow Education Holding Ltd. - Overview
Ambow Education Holding Ltd. - Product / Service
Ambow Education Holding Ltd. - Key offerings
SWOT
14.6 Beijing Huaxia Dadi Distance Learning
Beijing Huaxia Dadi Distance Learning - Overview
Beijing Huaxia Dadi Distance Learning - Product / Service
Beijing Huaxia Dadi Distance Learning - Key offerings
SWOT
14.7 ChinaEDU Corp.
ChinaEDU Corp. - Overview
ChinaEDU Corp. - Product / Service
ChinaEDU Corp. - Key offerings
SWOT
14.8 EIC Education
EIC Education - Overview
EIC Education - Product / Service
EIC Education - Key offerings
SWOT
14.9 HELLOWORLD ONLINE EDUCATION GROUP HK LTD.
HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Overview
HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Product / Service
HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Key offerings
SWOT
14.10 iTutorGroup Inc.
iTutorGroup Inc. - Overview
iTutorGroup Inc. - Product / Service
iTutorGroup Inc. - Key offerings
SWOT
14.11 Kaplan Inc.
Kaplan Inc. - Overview
Kaplan Inc. - Product / Service
Kaplan Inc. - Key offerings
SWOT
14.12 New Oriental Education and Technology Group Inc.
New Oriental Education and Technology Group Inc. - Overview
New Oriental Education and Technology Group Inc. - Business segments
New Oriental Education and Technology Group Inc. - Key offerings
New Oriental Education and Technology Group Inc. - Segment focus
SWOT
14.13 Platinum Equity Advisors LLC
Platinum Equity Advisors LLC - Overview
Platinum Equity Advisors LLC - Product / Service
Platinum Equity Advisors LLC - Key offerings
SWOT
14.14 Primavera Holdings Ltd.
Primavera Holdings Ltd. - Overview
Primavera Holdings Ltd. - Product / Service
Primavera Holdings Ltd. - Key offerings
SWOT
14.15 TAL Education Group
TAL Education Group - Overview
TAL Education Group - Business segments
TAL Education Group - Key news
TAL Education Group - Key offerings
TAL Education Group - Segment focus
SWOT
14.16 TCTM Kids IT Education Inc.
TCTM Kids IT Education Inc. - Overview
TCTM Kids IT Education Inc. - Product / Service
TCTM Kids IT Education Inc. - Key offerings
SWOT
14.17 VIPKID HK Ltd.
VIPKID HK Ltd. - Overview
VIPKID HK Ltd. - Product / Service
VIPKID HK Ltd. - Key offerings
SWOT
14.18 Xiaochuanchuhai Education Technology Beijing Co. Ltd.
Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Product / Service
Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2024 and 2029
Exhibits12: Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Market characteristics analysis
Exhibits15: Value chain analysis
Exhibits16: Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits19: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits20: Chart on China: Year-over-year growth 2024-2029 (%)
Exhibits21: Data Table on China: Year-over-year growth 2024-2029 (%)
Exhibits22: Historic Market Size - Data Table on K-12 Online Education Market in China 2019 - 2023 ($ million)
Exhibits23: Historic Market Size - Product Segment 2019 - 2023 ($ million)
Exhibits24: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits25: Historic Market Size - Type Segment 2019 - 2023 ($ million)
Exhibits26: Five forces analysis - Comparison between 2024 and 2029
Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits32: Chart on Market condition - Five forces 2024 and 2029
Exhibits33: Chart on Product - Market share 2024-2029 (%)
Exhibits34: Data Table on Product - Market share 2024-2029 (%)
Exhibits35: Chart on Comparison by Product
Exhibits36: Data Table on Comparison by Product
Exhibits37: Chart on Online schools - Market size and forecast 2024-2029 ($ million)
Exhibits38: Data Table on Online schools - Market size and forecast 2024-2029 ($ million)
Exhibits39: Chart on Online schools - Year-over-year growth 2024-2029 (%)
Exhibits40: Data Table on Online schools - Year-over-year growth 2024-2029 (%)
Exhibits41: Chart on Language learning courses - Market size and forecast 2024-2029 ($ million)
Exhibits42: Data Table on Language learning courses - Market size and forecast 2024-2029 ($ million)
Exhibits43: Chart on Language learning courses - Year-over-year growth 2024-2029 (%)
Exhibits44: Data Table on Language learning courses - Year-over-year growth 2024-2029 (%)
Exhibits45: Chart on Test preparation services - Market size and forecast 2024-2029 ($ million)
Exhibits46: Data Table on Test preparation services - Market size and forecast 2024-2029 ($ million)
Exhibits47: Chart on Test preparation services - Year-over-year growth 2024-2029 (%)
Exhibits48: Data Table on Test preparation services - Year-over-year growth 2024-2029 (%)
Exhibits49: Market opportunity by Product ($ million)
Exhibits50: Data Table on Market opportunity by Product ($ million)
Exhibits51: Chart on End-user - Market share 2024-2029 (%)
Exhibits52: Data Table on End-user - Market share 2024-2029 (%)
Exhibits53: Chart on Comparison by End-user
Exhibits54: Data Table on Comparison by End-user
Exhibits55: Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
Exhibits56: Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
Exhibits57: Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
Exhibits58: Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
Exhibits59: Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
Exhibits60: Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
Exhibits61: Chart on Individual learners - Year-over-year growth 2024-2029 (%)
Exhibits62: Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
Exhibits63: Market opportunity by End-user ($ million)
Exhibits64: Data Table on Market opportunity by End-user ($ million)
Exhibits65: Chart on Type - Market share 2024-2029 (%)
Exhibits66: Data Table on Type - Market share 2024-2029 (%)
Exhibits67: Chart on Comparison by Type
Exhibits68: Data Table on Comparison by Type
Exhibits69: Chart on Assessments - Market size and forecast 2024-2029 ($ million)
Exhibits70: Data Table on Assessments - Market size and forecast 2024-2029 ($ million)
Exhibits71: Chart on Assessments - Year-over-year growth 2024-2029 (%)
Exhibits72: Data Table on Assessments - Year-over-year growth 2024-2029 (%)
Exhibits73: Chart on Subjects - Market size and forecast 2024-2029 ($ million)
Exhibits74: Data Table on Subjects - Market size and forecast 2024-2029 ($ million)
Exhibits75: Chart on Subjects - Year-over-year growth 2024-2029 (%)
Exhibits76: Data Table on Subjects - Year-over-year growth 2024-2029 (%)
Exhibits77: Market opportunity by Type ($ million)
Exhibits78: Data Table on Market opportunity by Type ($ million)
Exhibits79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits80: Impact of drivers and challenges in 2024 and 2029
Exhibits81: Overview on criticality of inputs and factors of differentiation
Exhibits82: Overview on factors of disruption
Exhibits83: Impact of key risks on business
Exhibits84: Companies covered
Exhibits85: Company ranking index
Exhibits86: Matrix on companies position and classification
Exhibits87: Adobe Inc. - Overview
Exhibits88: Adobe Inc. - Business segments
Exhibits89: Adobe Inc. - Key news
Exhibits90: Adobe Inc. - Key offerings
Exhibits91: Adobe Inc. - Segment focus
Exhibits92: SWOT
Exhibits93: Ambow Education Holding Ltd. - Overview
Exhibits94: Ambow Education Holding Ltd. - Product / Service
Exhibits95: Ambow Education Holding Ltd. - Key offerings
Exhibits96: SWOT
Exhibits97: Beijing Huaxia Dadi Distance Learning - Overview
Exhibits98: Beijing Huaxia Dadi Distance Learning - Product / Service
Exhibits99: Beijing Huaxia Dadi Distance Learning - Key offerings
Exhibits100: SWOT
Exhibits101: ChinaEDU Corp. - Overview
Exhibits102: ChinaEDU Corp. - Product / Service
Exhibits103: ChinaEDU Corp. - Key offerings
Exhibits104: SWOT
Exhibits105: EIC Education - Overview
Exhibits106: EIC Education - Product / Service
Exhibits107: EIC Education - Key offerings
Exhibits108: SWOT
Exhibits109: HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Overview
Exhibits110: HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Product / Service
Exhibits111: HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Key offerings
Exhibits112: SWOT
Exhibits113: iTutorGroup Inc. - Overview
Exhibits114: iTutorGroup Inc. - Product / Service
Exhibits115: iTutorGroup Inc. - Key offerings
Exhibits116: SWOT
Exhibits117: Kaplan Inc. - Overview
Exhibits118: Kaplan Inc. - Product / Service
Exhibits119: Kaplan Inc. - Key offerings
Exhibits120: SWOT
Exhibits121: New Oriental Education and Technology Group Inc. - Overview
Exhibits122: New Oriental Education and Technology Group Inc. - Business segments
Exhibits123: New Oriental Education and Technology Group Inc. - Key offerings
Exhibits124: New Oriental Education and Technology Group Inc. - Segment focus
Exhibits125: SWOT
Exhibits126: Platinum Equity Advisors LLC - Overview
Exhibits127: Platinum Equity Advisors LLC - Product / Service
Exhibits128: Platinum Equity Advisors LLC - Key offerings
Exhibits129: SWOT
Exhibits130: Primavera Holdings Ltd. - Overview
Exhibits131: Primavera Holdings Ltd. - Product / Service
Exhibits132: Primavera Holdings Ltd. - Key offerings
Exhibits133: SWOT
Exhibits134: TAL Education Group - Overview
Exhibits135: TAL Education Group - Business segments
Exhibits136: TAL Education Group - Key news
Exhibits137: TAL Education Group - Key offerings
Exhibits138: TAL Education Group - Segment focus
Exhibits139: SWOT
Exhibits140: TCTM Kids IT Education Inc. - Overview
Exhibits141: TCTM Kids IT Education Inc. - Product / Service
Exhibits142: TCTM Kids IT Education Inc. - Key offerings
Exhibits143: SWOT
Exhibits144: VIPKID HK Ltd. - Overview
Exhibits145: VIPKID HK Ltd. - Product / Service
Exhibits146: VIPKID HK Ltd. - Key offerings
Exhibits147: SWOT
Exhibits148: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
Exhibits149: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Product / Service

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