Global Video Streaming Market 2023-2027

Global Video Streaming Market 2023-2027

Technavio has been monitoring the video streaming market and is forecast to grow by $310.44 bn during 2022-2027, accelerating at a CAGR of 20.36% during the forecast period. Our report on the video streaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by heightened demand for encoders to support multiple broadcasting formats, rising live-streamed content, and technological advances.

Technavio's video streaming market is segmented as below:

By Type

  • Live
  • Non-linear
By Deployment
  • Cloud
  • On-premises
By Geography
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies as one of the prime reasons driving the video streaming market growth during the next few years. Also, the increasing adoption of cloud-based services and growing preference for VOD services will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the video streaming market covers the following areas:
  • Video streaming market sizing
  • Video streaming market forecast
  • Video streaming market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading video streaming market vendors that include AgileContent SA, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Brightcove Inc., Cisco Systems Inc., Dacast Inc., Haivision Systems Inc., International Business Machines Corp., Kaltura Inc., MediaPlatform Inc., Netflix Inc., Panopto Inc., Qumu Corp., Sonic Foundry Inc., SproutVideo LLC, The Walt Disney Co., VBrick Systems Inc., and Wowza Media Systems LLC. Also, the video streaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Deployment
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global video streaming market 2017 - 2021
      • Table Historic Market Size - Data table on global video streaming market 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
    • Deployment Segment Analysis 2017 - 2021
      • Table Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors in 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Live - Market size and forecast 2022-2027
      • Table Chart on Live - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Live - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Live - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Live - Year-over-year growth 2022-2027 (%)
    • Non-linear - Market size and forecast 2022-2027
      • Table Chart on Non-linear - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Non-linear - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Non-linear - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-linear - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2022-2027 (%)
      • Table Data Table on Deployment - Market share 2022-2027 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • Cloud - Market size and forecast 2022-2027
      • Table Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • On-premises - Market size and forecast 2022-2027
      • Table Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Table Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Heightened demand for encoders to support multiple broadcasting formats
      • Rising live-streamed content
      • Technological advances
    • Market challenges
      • Growing privacy and security concerns
      • Increase in cases of cyberattacks
      • Growing regulations on data privacy and security concerns
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies
      • Increasing adoption of cloud-based services
      • Growing preference for VOD services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AgileContent SA
      • Table AgileContent SA - Overview
      • Table AgileContent SA - Product / Service
      • Table AgileContent SA - Key offerings
    • Akamai Technologies Inc.
      • Table Akamai Technologies Inc. - Overview
      • Table Akamai Technologies Inc. - Business segments
      • Table Akamai Technologies Inc. - Key offerings
      • Table Akamai Technologies Inc. - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Brightcove Inc.
      • Table Brightcove Inc. - Overview
      • Table Brightcove Inc. - Product / Service
      • Table Brightcove Inc. - Key news
      • Table Brightcove Inc. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Dacast Inc.
      • Table Dacast Inc. - Overview
      • Table Dacast Inc. - Product / Service
      • Table Dacast Inc. - Key offerings
    • Haivision Systems Inc.
      • Table Haivision Systems Inc. - Overview
      • Table Haivision Systems Inc. - Product / Service
      • Table Haivision Systems Inc. - Key offerings
    • Kaltura Inc.
      • Table Kaltura Inc. - Overview
      • Table Kaltura Inc. - Business segments
      • Table Kaltura Inc. - Key offerings
      • Table Kaltura Inc. - Segment focus
    • Netflix Inc.
      • Table Netflix Inc. - Overview
      • Table Netflix Inc. - Product / Service
      • Table Netflix Inc. - Key offerings
    • Panopto Inc.
      • Table Panopto Inc. - Overview
      • Table Panopto Inc. - Product / Service
      • Table Panopto Inc. - Key offerings
    • Qumu Corp.
      • Table Qumu Corp. - Overview
      • Table Qumu Corp. - Product / Service
      • Table Qumu Corp. - Key offerings
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Key offerings
      • Table The Walt Disney Co. - Segment focus
    • Wowza Media Systems LLC
      • Table Wowza Media Systems LLC - Overview
      • Table Wowza Media Systems LLC - Product / Service
      • Table Wowza Media Systems LLC - Key news
      • Table Wowza Media Systems LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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