Global Variable Data Printing Market 2018-2022
About this market
Introduction of hybrid cloud printing to gain traction in the market. The introduction of hybrid cloud printing has altered IT landscape due to the increasing number of companies adopting software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service offered on the cloud. Technavio’s analysts have predicted that the variable data printing market will register a CAGR of over 16% by 2022.
High growth of retail industry
Aspects such as the rising urbanization, growing consumer preference shift toward high-quality products, and mounting household incomes have contributed to the continuous variable data printing market’s growth.
High adoption of digital signage for marketing
Digital signage offers a wide usage range as the displays can be used to play varied content. Thus increased adoption of digital signage can affect the market.
For the detailed list of factors that will drive and challenge the growth of the variable data printing market during the 2018-2022, view our report.
The market appears to be fragmented and with the presence of several companies including WS Packaging Group and Xerox the competitive environment is quite intense. Factors such as the introduction of hybrid cloud printing and the high growth of retail industry, will provide considerable growth opportunities to variable data printing manufactures. HP Development Company, Mondi, R. R. Donnelley & Sons, WS Packaging Group, and Xerox are some of the major companies covered in this report.
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