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Global Variable Data Printing Market 2018-2022

Global Variable Data Printing Market 2018-2022

About this market

Introduction of hybrid cloud printing to gain traction in the market. The introduction of hybrid cloud printing has altered IT landscape due to the increasing number of companies adopting software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service offered on the cloud. Technavio’s analysts have predicted that the variable data printing market will register a CAGR of over 16% by 2022.

Market Overview

High growth of retail industry

Aspects such as the rising urbanization, growing consumer preference shift toward high-quality products, and mounting household incomes have contributed to the continuous variable data printing market’s growth.

High adoption of digital signage for marketing

Digital signage offers a wide usage range as the displays can be used to play varied content. Thus increased adoption of digital signage can affect the market.

For the detailed list of factors that will drive and challenge the growth of the variable data printing market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including WS Packaging Group and Xerox the competitive environment is quite intense. Factors such as the introduction of hybrid cloud printing and the high growth of retail industry, will provide considerable growth opportunities to variable data printing manufactures. HP Development Company, Mondi, R. R. Donnelley & Sons, WS Packaging Group, and Xerox are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global printing market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global variable data printing market - Market size and forecast 2017-2022 ($ mn)
      • Table Global variable data printing market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Application - Market share 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • Retail - Market size and forecast 2017-2022
      • Table Retail - Market size and forecast 2017-2022 ($ mn)
      • Table Retail - Year-over-year growth 2018-2022 (%)
    • Food and beverages - Market size and forecast 2017-2022
      • Table Food and beverages - Market size and forecast 2017-2022 ($ mn)
      • Table Food and beverages - Year-over-year growth 2018-2022 (%)
    • Healthcare - Market size and forecast 2017-2022
      • Table Healthcare - Market size and forecast 2017-2022 ($ mn)
      • Table Healthcare - Year-over-year growth 2018-2022 (%)
    • Consumer durables - Market size and forecast 2017-2022
      • Table Consumer durables - Market size and forecast 2017-2022 ($ mn)
      • Table Consumer durables - Year-over-year growth 2018-2022 (%)
    • Cosmetics and toiletries - Market size and forecast 2017-2022
      • Table Cosmetics and toiletries - Market size and forecast 2017-2022 ($ mn)
      • Table Cosmetics and toiletries - Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ mn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Cloud security services designed for variable data printing
    • Introduction of hybrid-cloud printing
    • High use of variable data printing in omni-channel marketing
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitor landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • HP Development Company
      • Table HP Development Company - Overview
      • Table HP Development Company - Business segments
      • Table HP Development Company - Organizational developments
      • Table HP Development Company - Geographic focus
      • Table HP Development Company - Segment focus
      • Table HP Development Company - Key offerings
    • Mondi
      • Table Mondi - Overview
      • Table Mondi - Business segments
      • Table Mondi - Organizational developments
      • Table Mondi - Geographic focus
      • Table Mondi - Segment focus
      • Table Mondi - Key offerings
    • R. R. Donnelley & Sons
      • Table R. R. Donnelley & Sons - Overview
      • Table R. R. Donnelley & Sons - Business segments
      • Table R. R. Donnelley & Sons - Organizational developments
      • Table R. R. Donnelley & Sons - Geographic focus
      • Table R. R. Donnelley & Sons - Segment focus
      • Table R. R. Donnelley & Sons - Key offerings
    • WS Packaging Group
      • Table WS Packaging Group - Overview
      • Table WS Packaging Group - Business segments
      • Table WS Packaging Group - Organizational developments
      • Table WS Packaging Group - Key offerings
    • Xerox
      • Table Xerox - Overview
      • Table Xerox - Business segments
      • Table Xerox - Organizational developments
      • Table Xerox - Geographic focus
      • Table Xerox - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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