Global Pay Tv Market 2026-2030

Publisher TechNavio

Published Jan 14, 2026

Length 286 Pages

SKU # INF20729058

Description

Global Pay Tv Market 2026-2030

The global pay tv market is forecasted to grow by USD 62.2 bn during 2025-2030, accelerating at a CAGR of 5.0% during the forecast period. The report on the global pay tv market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by demand for live programming and sports, no internet dependency, cost-effective packages of pay tv network.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's global pay tv market is segmented as below:

By Application

Residential
Commercial

By Type

Cable TV
Satellite TV
IPTV

By Content Type

Sports
Movies
News
Regional programming

Geography

North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
APAC
China
Japan
India
South Korea
Australia
Indonesia
South America
Brazil
Argentina
Chile
Middle East and Africa
UAE
South Africa
Turkey
Rest of World (ROW)

This study identifies the ease of use benefits cable tv market as one of the prime reasons driving the global pay tv market growth during the next few years. Also, low maintenance of cable tv and improved user experience will lead to sizable demand in the market.

The report on the global pay tv market covers the following areas:

Global pay tv market sizing
Global pay tv market forecast
Global pay tv market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global pay tv market vendors that include Altice USA Inc., Bharti Airtel Ltd., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DirecTV, DISH Network LLC, Dish TV India Ltd., Fox Corp., fuboTV Inc., Jio star, MultiChoice Group Ltd., Olympusat Inc., PJSC Rostelecom, Sky International AG, SomosTV LLC, Sony Group Corp., Tata Sons Pvt. Ltd., The Walt Disney Co., Zee Entertainment Ltd.. Also, the global pay tv market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Global Market Characteristics; Executive Summary - Chart on Market by Geography; Executive Summary - Chart on Market Segmentation by Application; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Market Segmentation by Content Type; Executive Summary - Chart on Incremental Growth; Executive Summary - Data Table on Incremental Growth; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Chart on Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Chart on Overview on factors of disruption; 2.4 Impact of drivers and challenges; Chart on Impact of drivers and challenges in 2025 and 2030
3 Market Landscape: 3.1 Market ecosystem; Chart on Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Chart on Market characteristics analysis; 3.3 Value chain analysis; Chart on Value chain analysis
4 Market Sizing: 4.1 Market definition; Data Table on Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2025; 4.4 Market outlook: Forecast for 2025-2030; Chart on Global - Market size and forecast 2025-2030 ($ billion); Data Table on Global - Market size and forecast 2025-2030 ($ billion); Chart on Global Market: Year-over-year growth 2025-2030 (%); Data Table on Global Market: Year-over-year growth 2025-2030 (%)
5 Historic Market Size: 5.1 Global Pay TV Market 2020 - 2024; Historic Market Size - Data Table on Global Pay TV Market 2020 - 2024 ($ billion); 5.2 Application segment analysis 2020 - 2024; Historic Market Size - Application Segment 2020 - 2024 ($ billion); 5.3 Type segment analysis 2020 - 2024; Historic Market Size - Type Segment 2020 - 2024 ($ billion); 5.4 Content Type segment analysis 2020 - 2024; Historic Market Size - Content Type Segment 2020 - 2024 ($ billion); 5.5 Geography segment analysis 2020 - 2024; Historic Market Size - Geography Segment 2020 - 2024 ($ billion); 5.6 Country segment analysis 2020 - 2024; Historic Market Size - Country Segment 2020 - 2024 ($ billion)
6 Qualitative Analysis: 6.1 The AI impact on Global Pay TV Market
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2025 and 2030; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2025 and 2030; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2025 and 2030; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2025 and 2030; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2025 and 2030; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2025 and 2030; 7.7 Market condition; Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Application: 8.1 Market segments; Chart on Application - Market share 2025-2030 (%); Data Table on Application - Market share 2025-2030 (%); 8.2 Comparison by Application; Chart on Comparison by Application; Data Table on Comparison by Application; 8.3 Residential - Market size and forecast 2025-2030; Chart on Residential - Market size and forecast 2025-2030 ($ billion); Data Table on Residential - Market size and forecast 2025-2030 ($ billion); Chart on Residential - Year-over-year growth 2025-2030 (%); Data Table on Residential - Year-over-year growth 2025-2030 (%); 8.4 Commercial - Market size and forecast 2025-2030; Chart on Commercial - Market size and forecast 2025-2030 ($ billion); Data Table on Commercial - Market size and forecast 2025-2030 ($ billion); Chart on Commercial - Year-over-year growth 2025-2030 (%); Data Table on Commercial - Year-over-year growth 2025-2030 (%); 8.5 Market opportunity by Application; Market opportunity by Application ($ billion); Data Table on Market opportunity by Application ($ billion)
9 Market Segmentation by Type: 9.1 Market segments; Chart on Type - Market share 2025-2030 (%); Data Table on Type - Market share 2025-2030 (%); 9.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 9.3 Cable TV - Market size and forecast 2025-2030; Chart on Cable TV - Market size and forecast 2025-2030 ($ billion); Data Table on Cable TV - Market size and forecast 2025-2030 ($ billion); Chart on Cable TV - Year-over-year growth 2025-2030 (%); Data Table on Cable TV - Year-over-year growth 2025-2030 (%); 9.4 Satellite TV - Market size and forecast 2025-2030; Chart on Satellite TV - Market size and forecast 2025-2030 ($ billion); Data Table on Satellite TV - Market size and forecast 2025-2030 ($ billion); Chart on Satellite TV - Year-over-year growth 2025-2030 (%); Data Table on Satellite TV - Year-over-year growth 2025-2030 (%); 9.5 IPTV - Market size and forecast 2025-2030; Chart on IPTV - Market size and forecast 2025-2030 ($ billion); Data Table on IPTV - Market size and forecast 2025-2030 ($ billion); Chart on IPTV - Year-over-year growth 2025-2030 (%); Data Table on IPTV - Year-over-year growth 2025-2030 (%); 9.6 Market opportunity by Type; Market opportunity by Type ($ billion); Data Table on Market opportunity by Type ($ billion)
10 Market Segmentation by Content Type: 10.1 Market segments; Chart on Content Type - Market share 2025-2030 (%); Data Table on Content Type - Market share 2025-2030 (%); 10.2 Comparison by Content Type; Chart on Comparison by Content Type; Data Table on Comparison by Content Type; 10.3 Sports - Market size and forecast 2025-2030; Chart on Sports - Market size and forecast 2025-2030 ($ billion); Data Table on Sports - Market size and forecast 2025-2030 ($ billion); Chart on Sports - Year-over-year growth 2025-2030 (%); Data Table on Sports - Year-over-year growth 2025-2030 (%); 10.4 Movies - Market size and forecast 2025-2030; Chart on Movies - Market size and forecast 2025-2030 ($ billion); Data Table on Movies - Market size and forecast 2025-2030 ($ billion); Chart on Movies - Year-over-year growth 2025-2030 (%); Data Table on Movies - Year-over-year growth 2025-2030 (%); 10.5 News - Market size and forecast 2025-2030; Chart on News - Market size and forecast 2025-2030 ($ billion); Data Table on News - Market size and forecast 2025-2030 ($ billion); Chart on News - Year-over-year growth 2025-2030 (%); Data Table on News - Year-over-year growth 2025-2030 (%); 10.6 Regional programming - Market size and forecast 2025-2030; Chart on Regional programming - Market size and forecast 2025-2030 ($ billion); Data Table on Regional programming - Market size and forecast 2025-2030 ($ billion); Chart on Regional programming - Year-over-year growth 2025-2030 (%); Data Table on Regional programming - Year-over-year growth 2025-2030 (%); 10.7 Market opportunity by Content Type; Market opportunity by Content Type ($ billion); Data Table on Market opportunity by Content Type ($ billion)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape: 12.1 Geographic segmentation; Chart on Market share by geography 2025-2030 (%); Data Table on Market share by geography 2025-2030 (%); 12.2 Geographic comparison; Chart on Geographic comparison; Data Table on Geographic comparison; 12.3 North America - Market size and forecast 2025-2030; Chart on North America - Market size and forecast 2025-2030 ($ billion); Data Table on North America - Market size and forecast 2025-2030 ($ billion); Chart on North America - Year-over-year growth 2025-2030 (%); Data Table on North America - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - North America; Data Table on Regional Comparison - North America; 12.3.1 US - Market size and forecast 2025-2030; Chart on US - Market size and forecast 2025-2030 ($ billion); Data Table on US - Market size and forecast 2025-2030 ($ billion); Chart on US - Year-over-year growth 2025-2030 (%); Data Table on US - Year-over-year growth 2025-2030 (%); 12.3.2 Canada - Market size and forecast 2025-2030; Chart on Canada - Market size and forecast 2025-2030 ($ billion); Data Table on Canada - Market size and forecast 2025-2030 ($ billion); Chart on Canada - Year-over-year growth 2025-2030 (%); Data Table on Canada - Year-over-year growth 2025-2030 (%); 12.3.3 Mexico - Market size and forecast 2025-2030; Chart on Mexico - Market size and forecast 2025-2030 ($ billion); Data Table on Mexico - Market size and forecast 2025-2030 ($ billion); Chart on Mexico - Year-over-year growth 2025-2030 (%); Data Table on Mexico - Year-over-year growth 2025-2030 (%); 12.4 Europe - Market size and forecast 2025-2030; Chart on Europe - Market size and forecast 2025-2030 ($ billion); Data Table on Europe - Market size and forecast 2025-2030 ($ billion); Chart on Europe - Year-over-year growth 2025-2030 (%); Data Table on Europe - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - Europe; Data Table on Regional Comparison - Europe; 12.4.1 Germany - Market size and forecast 2025-2030; Chart on Germany - Market size and forecast 2025-2030 ($ billion); Data Table on Germany - Market size and forecast 2025-2030 ($ billion); Chart on Germany - Year-over-year growth 2025-2030 (%); Data Table on Germany - Year-over-year growth 2025-2030 (%); 12.4.2 UK - Market size and forecast 2025-2030; Chart on UK - Market size and forecast 2025-2030 ($ billion); Data Table on UK - Market size and forecast 2025-2030 ($ billion); Chart on UK - Year-over-year growth 2025-2030 (%); Data Table on UK - Year-over-year growth 2025-2030 (%); 12.4.3 France - Market size and forecast 2025-2030; Chart on France - Market size and forecast 2025-2030 ($ billion); Data Table on France - Market size and forecast 2025-2030 ($ billion); Chart on France - Year-over-year growth 2025-2030 (%); Data Table on France - Year-over-year growth 2025-2030 (%); 12.4.4 Italy - Market size and forecast 2025-2030; Chart on Italy - Market size and forecast 2025-2030 ($ billion); Data Table on Italy - Market size and forecast 2025-2030 ($ billion); Chart on Italy - Year-over-year growth 2025-2030 (%); Data Table on Italy - Year-over-year growth 2025-2030 (%); 12.4.5 Spain - Market size and forecast 2025-2030; Chart on Spain - Market size and forecast 2025-2030 ($ billion); Data Table on Spain - Market size and forecast 2025-2030 ($ billion); Chart on Spain - Year-over-year growth 2025-2030 (%); Data Table on Spain - Year-over-year growth 2025-2030 (%); 12.4.6 The Netherlands - Market size and forecast 2025-2030; Chart on The Netherlands - Market size and forecast 2025-2030 ($ billion); Data Table on The Netherlands - Market size and forecast 2025-2030 ($ billion); Chart on The Netherlands - Year-over-year growth 2025-2030 (%); Data Table on The Netherlands - Year-over-year growth 2025-2030 (%); 12.5 APAC - Market size and forecast 2025-2030; Chart on APAC - Market size and forecast 2025-2030 ($ billion); Data Table on APAC - Market size and forecast 2025-2030 ($ billion); Chart on APAC - Year-over-year growth 2025-2030 (%); Data Table on APAC - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - APAC; Data Table on Regional Comparison - APAC; 12.5.1 China - Market size and forecast 2025-2030; Chart on China - Market size and forecast 2025-2030 ($ billion); Data Table on China - Market size and forecast 2025-2030 ($ billion); Chart on China - Year-over-year growth 2025-2030 (%); Data Table on China - Year-over-year growth 2025-2030 (%); 12.5.2 Japan - Market size and forecast 2025-2030; Chart on Japan - Market size and forecast 2025-2030 ($ billion); Data Table on Japan - Market size and forecast 2025-2030 ($ billion); Chart on Japan - Year-over-year growth 2025-2030 (%); Data Table on Japan - Year-over-year growth 2025-2030 (%); 12.5.3 India - Market size and forecast 2025-2030; Chart on India - Market size and forecast 2025-2030 ($ billion); Data Table on India - Market size and forecast 2025-2030 ($ billion); Chart on India - Year-over-year growth 2025-2030 (%); Data Table on India - Year-over-year growth 2025-2030 (%); 12.5.4 South Korea - Market size and forecast 2025-2030; Chart on South Korea - Market size and forecast 2025-2030 ($ billion); Data Table on South Korea - Market size and forecast 2025-2030 ($ billion); Chart on South Korea - Year-over-year growth 2025-2030 (%); Data Table on South Korea - Year-over-year growth 2025-2030 (%); 12.5.5 Australia - Market size and forecast 2025-2030; Chart on Australia - Market size and forecast 2025-2030 ($ billion); Data Table on Australia - Market size and forecast 2025-2030 ($ billion); Chart on Australia - Year-over-year growth 2025-2030 (%); Data Table on Australia - Year-over-year growth 2025-2030 (%); 12.5.6 Indonesia - Market size and forecast 2025-2030; Chart on Indonesia - Market size and forecast 2025-2030 ($ billion); Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion); Chart on Indonesia - Year-over-year growth 2025-2030 (%); Data Table on Indonesia - Year-over-year growth 2025-2030 (%); 12.6 South America - Market size and forecast 2025-2030; Chart on South America - Market size and forecast 2025-2030 ($ billion); Data Table on South America - Market size and forecast 2025-2030 ($ billion); Chart on South America - Year-over-year growth 2025-2030 (%); Data Table on South America - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - South America; Data Table on Regional Comparison - South America; 12.6.1 Brazil - Market size and forecast 2025-2030; Chart on Brazil - Market size and forecast 2025-2030 ($ billion); Data Table on Brazil - Market size and forecast 2025-2030 ($ billion); Chart on Brazil - Year-over-year growth 2025-2030 (%); Data Table on Brazil - Year-over-year growth 2025-2030 (%); 12.6.2 Argentina - Market size and forecast 2025-2030; Chart on Argentina - Market size and forecast 2025-2030 ($ billion); Data Table on Argentina - Market size and forecast 2025-2030 ($ billion); Chart on Argentina - Year-over-year growth 2025-2030 (%); Data Table on Argentina - Year-over-year growth 2025-2030 (%); 12.6.3 Chile - Market size and forecast 2025-2030; Chart on Chile - Market size and forecast 2025-2030 ($ billion); Data Table on Chile - Market size and forecast 2025-2030 ($ billion); Chart on Chile - Year-over-year growth 2025-2030 (%); Data Table on Chile - Year-over-year growth 2025-2030 (%); 12.7 Middle East and Africa - Market size and forecast 2025-2030; Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion); Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion); Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%); Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - Middle East and Africa; Data Table on Regional Comparison - Middle East and Africa; 12.7.1 Saudi Arabia - Market size and forecast 2025-2030; Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion); Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion); Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%); Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%); 12.7.2 UAE - Market size and forecast 2025-2030; Chart on UAE - Market size and forecast 2025-2030 ($ billion); Data Table on UAE - Market size and forecast 2025-2030 ($ billion); Chart on UAE - Year-over-year growth 2025-2030 (%); Data Table on UAE - Year-over-year growth 2025-2030 (%); 12.7.3 South Africa - Market size and forecast 2025-2030; Chart on South Africa - Market size and forecast 2025-2030 ($ billion); Data Table on South Africa - Market size and forecast 2025-2030 ($ billion); Chart on South Africa - Year-over-year growth 2025-2030 (%); Data Table on South Africa - Year-over-year growth 2025-2030 (%); 12.7.4 Israel - Market size and forecast 2025-2030; Chart on Israel - Market size and forecast 2025-2030 ($ billion); Data Table on Israel - Market size and forecast 2025-2030 ($ billion); Chart on Israel - Year-over-year growth 2025-2030 (%); Data Table on Israel - Year-over-year growth 2025-2030 (%); 12.7.5 Turkey - Market size and forecast 2025-2030; Chart on Turkey - Market size and forecast 2025-2030 ($ billion); Data Table on Turkey - Market size and forecast 2025-2030 ($ billion); Chart on Turkey - Year-over-year growth 2025-2030 (%); Data Table on Turkey - Year-over-year growth 2025-2030 (%); 12.8 Market opportunity by geography; Market opportunity by geography ($ billion); Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity: 13.1 Market drivers; Demand for live programming and sports; No internet dependency; Cost-effective packages of pay TV network; 13.2 Market challenges; Online streaming platforms gaining traction; Stringent regulation on content; Changing audience preferences; 13.3 Impact of drivers and challenges; Impact of drivers and challenges in 2025 and 2030; 13.4 Market opportunities; Ease of use benefits cable TV market; Low maintenance of cable TV; Improved user experience
14 Competitive Landscape: 14.1 Overview; 14.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 14.3 Landscape disruption; Overview on factors of disruption; 14.4 Industry risks; Impact of key risks on business
15 Competitive Analysis: 15.1 Companies profiled; Companies covered; 15.2 Company ranking index; Company ranking index; 15.3 Market positioning of companies; Matrix on companies position and classification; 15.4 Altice USA Inc.; Altice USA Inc. - Overview; Altice USA Inc. - Product / Service; Altice USA Inc. - Key offerings; SWOT; 15.5 Bharti Airtel Ltd.; Bharti Airtel Ltd. - Overview; Bharti Airtel Ltd. - Business segments; Bharti Airtel Ltd. - Key news; Bharti Airtel Ltd. - Key offerings; Bharti Airtel Ltd. - Segment focus; SWOT; 15.6 Charter Communications Inc.; Charter Communications Inc. - Overview; Charter Communications Inc. - Product / Service; Charter Communications Inc. - Key offerings; SWOT; 15.7 Cogeco Communications Inc.; Cogeco Communications Inc. - Overview; Cogeco Communications Inc. - Business segments; Cogeco Communications Inc. - Key offerings; Cogeco Communications Inc. - Segment focus; SWOT; 15.8 Comcast Corp.; Comcast Corp. - Overview; Comcast Corp. - Business segments; Comcast Corp. - Key news; Comcast Corp. - Key offerings; Comcast Corp. - Segment focus; SWOT; 15.9 DirecTV; DirecTV - Overview; DirecTV - Product / Service; DirecTV - Key offerings; SWOT; 15.10 DISH Network LLC; DISH Network LLC - Overview; DISH Network LLC - Business segments; DISH Network LLC - Key news; DISH Network LLC - Key offerings; DISH Network LLC - Segment focus; SWOT; 15.11 Dish TV India Ltd.; Dish TV India Ltd. - Overview; Dish TV India Ltd. - Product / Service; Dish TV India Ltd. - Key offerings; SWOT; 15.12 Fox Corp.; Fox Corp. - Overview; Fox Corp. - Business segments; Fox Corp. - Key offerings; Fox Corp. - Segment focus; SWOT; 15.13 fuboTV Inc.; fuboTV Inc. - Overview; fuboTV Inc. - Product / Service; fuboTV Inc. - Key offerings; SWOT; 15.14 Jio star; Jio star - Overview; Jio star - Product / Service; Jio star - Key offerings; SWOT; 15.15 MultiChoice Group Ltd.; MultiChoice Group Ltd. - Overview; MultiChoice Group Ltd. - Product / Service; MultiChoice Group Ltd. - Key offerings; SWOT; 15.16 PJSC Rostelecom; PJSC Rostelecom - Overview; PJSC Rostelecom - Product / Service; PJSC Rostelecom - Key offerings; SWOT; 15.17 Sony Group Corp.; Sony Group Corp. - Overview; Sony Group Corp. - Business segments; Sony Group Corp. - Key offerings; Sony Group Corp. - Segment focus; SWOT; 15.18 Zee Entertainment Ltd.; Zee Entertainment Ltd. - Overview; Zee Entertainment Ltd. - Product / Service; Zee Entertainment Ltd. - Key offerings; SWOT
16 Appendix: 16.1 Scope of the report; Market definition; Objectives; Notes and caveats; 16.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 16.3 Currency conversion rates for US$; Currency conversion rates for US$; 16.4 Research methodology; Research methodology; 16.5 Data procurement; Information sources; 16.6 Data validation; Data validation; 16.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 16.8 Data synthesis; Data synthesis; 16.9 360 degree market analysis; 360 degree market analysis; 16.10 List of abbreviations; List of abbreviations

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