Global Online Language Learning Market 2023-2027

Global Online Language Learning Market 2023-2027

Technavio has been monitoring the online language learning market and is forecast to grow by USD 36400.33 mn during 2022-2027, accelerating at a CAGR of 20% during the forecast period. Our report on the online language learning market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the cost benefits and flexibility of online language learning, emphasis on language learning by the corporate sector, and increasing enrollment of foreign students.

Technavio's online language learning market is segmented as below:

By End-user

  • Courses
  • Solutions
  • Apps
By Language
  • English
  • Mandarin
  • Spanish
  • Others
By Geographical
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies artificial intelligence in language learning as one of the prime reasons driving the online language learning market growth during the next few years. Also, mobile learning and gamification in language learning and embedded analytical features will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online language learning market covers the following areas:
  • Online language learning market sizing
  • Online language learning market forecast
  • Online language learning market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language learning market vendors that include Babbel GmbH, Berlitz Corp., Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., Educational Testing Service, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., iTutorGroup Inc., IXL Learning Inc., Linguarama International Ltd., McGraw Hill LLC, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Think and Learn Pvt. Ltd., and Voxy Inc. Also, the online language learning market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Language
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global online language learning market 2017 - 2021
      • Table Historic Market Size - Data table on global online language learning market 2017 – 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ million)
    • Language Segment Analysis 2017 - 2021
      • Table Historic Market Size - Language Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Courses - Market size and forecast 2022-2027
      • Table Chart on Courses - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Courses - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Courses - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Courses - Year-over-year growth 2022-2027 (%)
    • Solutions - Market size and forecast 2022-2027
      • Table Chart on Solutions - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Solutions - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Solutions - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Solutions - Year-over-year growth 2022-2027 (%)
    • Apps - Market size and forecast 2022-2027
      • Table Chart on Apps - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Apps - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Apps - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Apps - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Language
    • Market segments
      • Table Chart on Language - Market share 2022-2027 (%)
      • Table Data Table on Language - Market share 2022-2027 (%)
    • Comparison by Language
      • Table Chart on Comparison by Language
      • Table Data Table on Comparison by Language
    • English - Market size and forecast 2022-2027
      • Table Chart on English - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on English - Market size and forecast 2022-2027 ($ million)
      • Table Chart on English - Year-over-year growth 2022-2027 (%)
      • Table Data Table on English - Year-over-year growth 2022-2027 (%)
    • Mandarin - Market size and forecast 2022-2027
      • Table Chart on Mandarin - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Mandarin - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Mandarin - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Mandarin - Year-over-year growth 2022-2027 (%)
    • Spanish - Market size and forecast 2022-2027
      • Table Chart on Spanish - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Spanish - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Spanish - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Spanish - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Language
      • Table Market opportunity by Language ($ million)
      • Table Data Table on Market opportunity by Language ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Spain - Market size and forecast 2022-2027
      • Table Chart on Spain - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Spain - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Spain - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Spain - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Cost benefits and flexibility of online language learning
      • Emphasis on language learning by the corporate sector
      • Increasing enrollment of foreign students
    • Market challenges
      • Threat from open sources
      • Lack of social interaction and community building
      • Fragmented structure of the market in focus
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Artificial Intelligence in language learning
      • Mobile learning and gamification in language learning
      • Embedded analytical features
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Berlitz Corp.
      • Table Berlitz Corp. - Overview
      • Table Berlitz Corp. - Product / Service
      • Table Berlitz Corp. - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Chegg Inc.
      • Table Chegg Inc. - Overview
      • Table Chegg Inc. - Product / Service
      • Table Chegg Inc. - Key news
      • Table Chegg Inc. - Key offerings
    • Duolingo Inc.
      • Table Duolingo Inc. - Overview
      • Table Duolingo Inc. - Product / Service
      • Table Duolingo Inc. - Key offerings
    • Educational Testing Service
      • Table Educational Testing Service - Overview
      • Table Educational Testing Service - Product / Service
      • Table Educational Testing Service - Key offerings
    • EF Education First Ltd.
      • Table EF Education First Ltd. - Overview
      • Table EF Education First Ltd. - Product / Service
      • Table EF Education First Ltd. - Key offerings
    • Enux Education Ltd.
      • Table Enux Education Ltd. - Overview
      • Table Enux Education Ltd. - Product / Service
      • Table Enux Education Ltd. - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Overview
      • Table Houghton Mifflin Harcourt Co. - Product / Service
      • Table Houghton Mifflin Harcourt Co. - Key offerings
    • inlingua International Ltd.
      • Table inlingua International Ltd. - Overview
      • Table inlingua International Ltd. - Product / Service
      • Table inlingua International Ltd. - Key offerings
    • IXL Learning Inc.
      • Table IXL Learning Inc. - Overview
      • Table IXL Learning Inc. - Product / Service
      • Table IXL Learning Inc. - Key offerings
    • McGraw Hill LLC
      • Table McGraw Hill LLC - Overview
      • Table McGraw Hill LLC - Business segments
      • Table McGraw Hill LLC - Key offerings
      • Table McGraw Hill LLC - Segment focus
    • New Oriental Education and Technology Group Inc.
      • Table New Oriental Education and Technology Group Inc. - Overview
      • Table New Oriental Education and Technology Group Inc. - Business segments
      • Table New Oriental Education and Technology Group Inc. - Key offerings
      • Table New Oriental Education and Technology Group Inc. - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Sanako Oy
      • Table Sanako Oy - Overview
      • Table Sanako Oy - Product / Service
      • Table Sanako Oy - Key offerings
    • Voxy Inc.
      • Table Voxy Inc. - Overview
      • Table Voxy Inc. - Product / Service
      • Table Voxy Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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