Global Media Asset Management (MAM) Solutions Market 2025-2029

Media Asset Management (MAM) Solutions Market 2025-2029

The media asset management (MAM) solutions market is forecasted to grow by USD 2158.8 mn during 2024-2029, accelerating at a CAGR of 16.2% during the forecast period. The report on the media asset management (MAM) solutions market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by gradual shift from on-premises to cloud-based media asset management solutions, increased use of media asset management solutions across media and entertainment industry, and increasing need to comply with asset management standards.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's media asset management (MAM) solutions market is segmented as below:

By Deployment

• On-premises
• Cloud

By Type

• Small and medium size enterprise
• Large enterprise

By End-user

• Media and entertainment
• Advertising and marketing
• Education and e-learning
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rising adoption of analytics to manage media assets as one of the prime reasons driving the media asset management (MAM) solutions market growth during the next few years. Also, demand for high-quality digital assets in e-commerce and rising use of integrated media asset management solutions will lead to sizable demand in the market.

The report on the media asset management (MAM) solutions market covers the following areas:

• Media Asset Management (MAM) Solutions Market sizing
• Media Asset Management (MAM) Solutions Market forecast
• Media Asset Management (MAM) Solutions Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading media asset management (MAM) solutions market vendors that include Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., International Business Machines Corp., MediaBeacon Inc., MediaValet Inc., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., and Video Stream Networks SL. Also, the media asset management (MAM) solutions market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. Show more