Global Instant Messaging Market 2015-2019
About instant messaging
Instant messaging (IM) is a set of software applications bundled together to have real-time conversations, play games, and share photos, videos, or any documents via the internet. This help users to exchange conversations which can be viewed in a small screen where both the parties are available online. With the presence updater feature, quick responses can be obtained without delay by just sending the messages to the buddy list.
Instant messenger is an effective tool that is used either by the individual users or by the business organizations to communicate with each other instantly and simultaneously. IM software is based on the client-server model where the client can start a session after logging into user account which gets connected to the central server.
Technavio's analysts forecast the global instant messaging market to grow at a CAGR of 4.89% for enterprise IM and 19.42% for consumer IM over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global instant messaging market for the period 2015-2019. To calculate the market size, the report considers revenue generated from enterprise IM and consumer IM.
Technavio's report, Global Instant Messaging Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report provides the vendor landscape for the top players in the market. In addition, the report discusses the major drivers that influence the growth of the global instant messaging market. It also outlines the challenges faced by players and the market at large, as well as the key trends that are emerging in the market. Key vendors
Technavio Announces the Publication of its Research Report – Global Instant Messaging Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Instant Messaging Market: BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat and WhatsApp
Other Prominent Vendors in the market are: AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, and Viber.
Commenting on the report, an analyst from Technavio’s team said: “The global enterprise IM market has already reached more than $650 million in revenue in the past two years with 97% of the enterprises availing the service of IM as an effective solution for real-time and rapid communication. Factors such as high efficiency, cost-effectiveness, easy collaboration, and flexible communication are driving rapid market growth and leading to increased employee productivity and efficiency.”
According to the report, owing to the high cost of traditional SMS and voice calls in Spain compared to other countries, many consumers have tilted toward IMs. By the end of 2016, it is estimated that there will be more than two billion smartphone users globally. Low cost data packages, free installation of apps, and high-speed Internet access by carrier networks is boosting the growth of IM market globally.
Further, the report states that a survey reveals that users worldwide are more interested in using single mobile IM service, instead of many IM applications, to interact with their contacts on other networks. In addition, mobile IM pricing needs to be affordable to increase its acceptance among users.
BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat, WhatsApp, AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, Viber.
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