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Global Instant Messaging Market 2015-2019

Global Instant Messaging Market 2015-2019

About instant messaging

Instant messaging (IM) is a set of software applications bundled together to have real-time conversations, play games, and share photos, videos, or any documents via the internet. This help users to exchange conversations which can be viewed in a small screen where both the parties are available online. With the presence updater feature, quick responses can be obtained without delay by just sending the messages to the buddy list.

Instant messenger is an effective tool that is used either by the individual users or by the business organizations to communicate with each other instantly and simultaneously. IM software is based on the client-server model where the client can start a session after logging into user account which gets connected to the central server.

Technavio's analysts forecast the global instant messaging market to grow at a CAGR of 4.89% for enterprise IM and 19.42% for consumer IM over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global instant messaging market for the period 2015-2019. To calculate the market size, the report considers revenue generated from enterprise IM and consumer IM.

Technavio's report, Global Instant Messaging Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report provides the vendor landscape for the top players in the market. In addition, the report discusses the major drivers that influence the growth of the global instant messaging market. It also outlines the challenges faced by players and the market at large, as well as the key trends that are emerging in the market. Key vendors

  • BigAnt Office Messenger
  • Cisco Jabber
  • HipChat
  • IBM Lotus Sametime
  • Kakao Talk
  • LINE
  • WeChat
  • WhatsApp
Other prominent vendors
  • AIM
  • Bopup Communication Server
  • BROSIX
  • DBabble
  • eBuddy
  • SnapChat
  • Tango
  • Viber
Market driver
  • Increased adoption of smart phones
  • For a full, detailed list, view our report
Market challenge
  • Limited monetization irrespective of high traffic
  • For a full, detailed list, view our report
Market trend
  • Convergence and collaboration of communication
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Instant Messaging Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Instant Messaging Market: BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat and WhatsApp

Other Prominent Vendors in the market are: AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, and Viber.

Commenting on the report, an analyst from Technavio’s team said: “The global enterprise IM market has already reached more than $650 million in revenue in the past two years with 97% of the enterprises availing the service of IM as an effective solution for real-time and rapid communication. Factors such as high efficiency, cost-effectiveness, easy collaboration, and flexible communication are driving rapid market growth and leading to increased employee productivity and efficiency.”

According to the report, owing to the high cost of traditional SMS and voice calls in Spain compared to other countries, many consumers have tilted toward IMs. By the end of 2016, it is estimated that there will be more than two billion smartphone users globally. Low cost data packages, free installation of apps, and high-speed Internet access by carrier networks is boosting the growth of IM market globally.

Further, the report states that a survey reveals that users worldwide are more interested in using single mobile IM service, instead of many IM applications, to interact with their contacts on other networks. In addition, mobile IM pricing needs to be affordable to increase its acceptance among users.

Companies Mentioned

BigAnt, Cisco, HipChat, IBM, Kakao, Line, WeChat, WhatsApp, AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, Viber.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Evolution of text messaging
      • Table Evolution of SMS and IM apps
      • Table Current IM market scenario
      • Table Global SMS market 2011-2019 ($ billions)
    • Market size and forecast
      • Table Global enterprise IM market 2014-2019 ($ billions)
      • Table Growth of enterprise IM daily traffic
      • Table Global consumer IM market 2014-2019 ($ billions)
      • Table Consumer IM usages
      • Table Growth of consumer IM daily traffic
    • Five forces analysis
      • Table Five forces analysis
  • Consumer IM market segmentation by revenue model
    • Revenue models
      • Table Revenue models of IM vendors
      • Table Revenue model of leading IM providers
    • Users behavior on subscriptions and advertisement
      • Table User's behavior on IM subscriptions and other business models
      • Table Global IM market by business model 2014-2019 ($ billions)
    • Consumer IM market by user subscriptions
      • Table Global IM market by user subscription 2014-2019
    • Consumer IM market by other revenue models
      • Table Global IM market by other revenue models 2014-2019
  • Global IM market segmentation by user accounts
    • Market overview
    • Market size and forecast
      • Table Global IM user accounts 2014-2019
    • Accounts of registered users
      • Table Global IM registered user accounts 2014-2019
    • Active user accounts
      • Table Global IM active user accounts 2014-2019
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Market share analysis 2014
    • Other prominent vendors
  • Key vendor analysis
    • BigAnt
      • Table BigAnt: Product segmentation
    • Cisco Jabber
      • Table Cisco Jabber: Product applications
    • HipChat
      • Table Cross-platform description
    • IBM Lotus Sametime
      • Table IBM Sametime: Product offerings
    • Kakao Talk
      • Table Description of services
    • Line
      • Table Application description
    • WeChat
      • Table WeChat: Platform segmentation
    • WhatsApp
      • Table WhatsApp: Platform segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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