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Global Clickstream Analytics Market 2017-2021

Global Clickstream Analytics Market 2017-2021

About Clickstream Analytics

Clickstream analytics is the process of collecting user data based on their online activity and analyzing the data to do customer segmentation and then find out the reasons for the customer making a purchase or not. Clickstream analytics uses fundamental parameters such as visit duration, time stamps, IP address, session details, product details, and customer demographics. The vendor uses this information to profile the data, creating predictive models based on buying patterns in order to determine what they should do to increase their conversion rates.

Technavio’s analysts forecast the global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Clickstream Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Google
  • IBM
  • Microsoft
  • Oracle
Other prominent vendors
  • Adobe Systems
  • AT INTERNET
  • SAP
  • Splunk
  • Talend
  • Verto Analytics
  • Vlocity
  • Webtrends
Market driver
  • Detailed customer segmentation
  • For a full, detailed list, view our report
Market challenge
  • Inaccuracy because of dynamic data
  • For a full, detailed list, view our report
Market trend
  • Use of mobile devices for clickstream analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Clickstream Analytics Market 2017-2021

Technavio recognizes the following companies as the key players in the global clickstream analytics market: Google, IBM, Microsoft, and Oracle.

Other Prominent Vendors in the market are: Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and webtrends.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is use of mobile devices for clickstream analytics. Vendors in the market are increasingly targeting mobile device users to obtain clickstream data. In the past, few businesses were willing to invest in mobile clickstream data. The primary reason for this was the low Internet traffic through mobile devices.”

According to the report, one driver in the market is detailed customer segmentation. One of the major reasons that companies are deploying clickstream analytics is that it provides personalized segmentation based on the users' online behavior. This enables businesses to customize their services and advertisements in accordance with the user profile. This improves the quality of user interaction, increases conversion rates, and leads to higher customer loyalty. Clickstream analytics identifies user behavior and provides necessary data. This data, when used on mapping or predictive models, allows for detailed customer segmentation. It is important to identify the customer segments and focus the website toward their preferences to enhance the chances of a sale.

Further, the report states that one challenge in the market is inaccuracy because of dynamic data. One of the major challenges in implementing clickstream analytics is getting the requisite data. The host servers have large amounts of data to be processed, from recording the web page that is being presented to monitoring the user browsing behavior. However, the content on the web page can change frequently because of live events and real-time bidding (RTB) advertisements. This is primarily because the content on web pages is dynamically created, including the inventories on the page.

Companies Mentioned

Google, IBM, Microsoft, and Oracle, Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and webtrends.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Segmentation of global clickstream analytics market
    • Market size and forecast
      • Table Global clickstream analytics market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by data type
    • Global clickstream analytics market by data type
      • Table Global clickstream analytics market by data type 2016 and 2021
    • Global clickstream analytics market by master data
      • Table Global clickstream analytics market by master data 2016-2021 ($ millions)
    • Global clickstream analytics market by transaction data
      • Table Global clickstream analytics by transaction data 2016-2021 ($ millions)
  • Market segmentation by source
    • Global clickstream analytics market by source
      • Table Global clickstream analytics market by source 2016 and 2021
    • Global clickstream analytics market by host server
      • Table Global clickstream analytics market by host server 2016-2021 ($ millions)
    • Global clickstream analytics market by third-party agreements
      • Table Global clickstream analytics market by third-party agreements 2016-2021 ($ millions)
    • Global clickstream analytics market by network topology
      • Table Global clickstream analytics market by network topology 2016-2021 ($ millions)
    • Global clickstream analytics market by tracking host computer
      • Table Global clickstream analytics market by tracking host computer 2016-2021 ($ millions)
  • Market segmentation by type of user tracking
    • Global clickstream analytics market by type of user tracking
      • Table Global clickstream analytics market by type of user tracking 2016 and 2021
    • Global clickstream analytics market by IP address
      • Table Global clickstream analytics market by IP address 2016-2021 ($ millions)
    • Global clickstream analytics market by cookies
      • Table Global clickstream analytics market by cookies 2016-2021 ($ millions)
    • Global clickstream analytics market by user registration
      • Table Global clickstream analytics market by user registration 2016-2021 ($ millions)
  • Geographical segmentation
    • Global clickstream analytics market by geography
      • Table Global clickstream analytics market by geography 2016 and 2021
    • Clickstream analytics market in the Americas
      • Table Clickstream analytics market in the Americas 2016-2021 ($ millions)
    • Clickstream analytics market in EMEA
      • Table Clickstream analytics market in EMEA 2016-2021 ($ millions)
    • Clickstream analytics market in APAC
      • Table Clickstream analytics market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Key leading countries in global clickstream market
      • Table Shares of key leading countries in global clickstream analytics market 2016
      • Table Revenue of top 10 countries in global clickstream analytics market 2016
    • Clickstream analytics market in the US
      • Table Clickstream analytics market in the US 2016-2021 ($ millions)
    • Clickstream analytics market in China
      • Table Clickstream analytics market in China 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Use of mobile devices for clickstream analytics
    • Advanced targeting options
    • Rising use of other methods to track customers
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
      • Table Other prominent vendors in global clickstream analytics market 2016
  • Appendix
    • List of abbreviations
  • Explore Technavio

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