Global Artificial Intelligence in Marketing Market 2024-2028

Publisher TechNavio

Published Jul 22, 2024

Length 143 Pages

SKU # INF19287401

Description

Global Artificial Intelligence In Marketing Market 2022-2026

Technavio has been monitoring the artificial intelligence in the marketing market and it is poised to grow by $ 31.72 bn during 2022-2026, accelerating at a CAGR of 26.84% during the forecast period. Our report on artificial intelligence in the marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising in the adoption of cloud-based applications and services, a rapid increase in the need for virtual assistants, and a growing focus on customer-centric marketing strategies.

Artificial intelligence in marketing market analysis includes deployment segment and geographic landscape.

Technavio's artificial intelligence in the marketing market is segmented as below:

By Deployment
On-premise
Cloud
By Geographical Landscape
North America
APAC
Europe
The Middle East and Africa
South America

This study identifies the increasing digitalization and internet penetration as one of the prime reasons driving artificial intelligence in marketing market growth during the next few years. Also, advancements in big data analytics and the rise in adoption of cloud-based applications and services will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on artificial intelligence in the marketing market covers the following areas:

Artificial intelligence in marketing market sizing
Artificial intelligence in marketing market forecast
Artificial intelligence in marketing market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading artificial intelligence in marketing market vendors that include Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Appier Inc., CognitiveScale, GUMGUM Inc., InsideSales, Intel Corp., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce.com Inc., Samsung Electronics Co. Ltd., and SAP SE. Also, the artificial intelligence in marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Global Market Characteristics; Executive Summary - Chart on Market By Geographical Landscape; Executive Summary - Chart on Market Segmentation by Deployment; Executive Summary - Chart on Incremental Growth; Executive Summary - Data Table on Incremental Growth; Executive Summary - Chart on Company Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 2.2 Market characteristics; Market characteristics analysis; 2.3 Value chain analysis; Value Chain Analysis
3 Market Sizing: 3.1 Market definition; Offerings of companies included in the market definition; 3.2 Market segment analysis; Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Chart on Global - Market size and forecast 2023-2028 ($ million); Data Table on Global - Market size and forecast 2023-2028 ($ million); Chart on Global Market: Year-over-year growth 2023-2028 (%); Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size: 4.1 Global Artificial Intelligence In Marketing Market 2018 - 2022; Historic Market Size - Data Table on Global Artificial Intelligence In Marketing Market 2018 - 2022 ($ million); 4.2 Deployment segment analysis 2018 - 2022; Historic Market Size - Deployment Segment 2018 - 2022 ($ million); 4.3 Geography segment analysis 2018 - 2022; Historic Market Size - Geography Segment 2018 - 2022 ($ million); 4.4 Country segment analysis 2018 - 2022; Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis: 5.1 Five forces summary; Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment: 6.1 Market segments; Chart on Deployment - Market share 2023-2028 (%); Data Table on Deployment - Market share 2023-2028 (%); 6.2 Comparison by Deployment; Chart on Comparison by Deployment; Data Table on Comparison by Deployment; 6.3 On-premises - Market size and forecast 2023-2028; Chart on On-premises - Market size and forecast 2023-2028 ($ million); Data Table on On-premises - Market size and forecast 2023-2028 ($ million); Chart on On-premises - Year-over-year growth 2023-2028 (%); Data Table on On-premises - Year-over-year growth 2023-2028 (%); 6.4 Cloud - Market size and forecast 2023-2028; Chart on Cloud - Market size and forecast 2023-2028 ($ million); Data Table on Cloud - Market size and forecast 2023-2028 ($ million); Chart on Cloud - Year-over-year growth 2023-2028 (%); Data Table on Cloud - Year-over-year growth 2023-2028 (%); 6.5 Market opportunity by Deployment; Market opportunity by Deployment ($ million); Data Table on Market opportunity by Deployment ($ million)
7 Customer Landscape: 7.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape: 8.1 Geographic segmentation; Chart on Market share By Geographical Landscape 2023-2028 (%); Data Table on Market share By Geographical Landscape 2023-2028 (%); 8.2 Geographic comparison; Chart on Geographic comparison; Data Table on Geographic comparison; 8.3 North America - Market size and forecast 2023-2028; Chart on North America - Market size and forecast 2023-2028 ($ million); Data Table on North America - Market size and forecast 2023-2028 ($ million); Chart on North America - Year-over-year growth 2023-2028 (%); Data Table on North America - Year-over-year growth 2023-2028 (%); 8.4 APAC - Market size and forecast 2023-2028; Chart on APAC - Market size and forecast 2023-2028 ($ million); Data Table on APAC - Market size and forecast 2023-2028 ($ million); Chart on APAC - Year-over-year growth 2023-2028 (%); Data Table on APAC - Year-over-year growth 2023-2028 (%); 8.5 Europe - Market size and forecast 2023-2028; Chart on Europe - Market size and forecast 2023-2028 ($ million); Data Table on Europe - Market size and forecast 2023-2028 ($ million); Chart on Europe - Year-over-year growth 2023-2028 (%); Data Table on Europe - Year-over-year growth 2023-2028 (%); 8.6 Middle East and Africa - Market size and forecast 2023-2028; Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million); Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million); Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); 8.7 South America - Market size and forecast 2023-2028; Chart on South America - Market size and forecast 2023-2028 ($ million); Data Table on South America - Market size and forecast 2023-2028 ($ million); Chart on South America - Year-over-year growth 2023-2028 (%); Data Table on South America - Year-over-year growth 2023-2028 (%); 8.8 US - Market size and forecast 2023-2028; Chart on US - Market size and forecast 2023-2028 ($ million); Data Table on US - Market size and forecast 2023-2028 ($ million); Chart on US - Year-over-year growth 2023-2028 (%); Data Table on US - Year-over-year growth 2023-2028 (%); 8.9 China - Market size and forecast 2023-2028; Chart on China - Market size and forecast 2023-2028 ($ million); Data Table on China - Market size and forecast 2023-2028 ($ million); Chart on China - Year-over-year growth 2023-2028 (%); Data Table on China - Year-over-year growth 2023-2028 (%); 8.10 UK - Market size and forecast 2023-2028; Chart on UK - Market size and forecast 2023-2028 ($ million); Data Table on UK - Market size and forecast 2023-2028 ($ million); Chart on UK - Year-over-year growth 2023-2028 (%); Data Table on UK - Year-over-year growth 2023-2028 (%); 8.11 Japan - Market size and forecast 2023-2028; Chart on Japan - Market size and forecast 2023-2028 ($ million); Data Table on Japan - Market size and forecast 2023-2028 ($ million); Chart on Japan - Year-over-year growth 2023-2028 (%); Data Table on Japan - Year-over-year growth 2023-2028 (%); 8.12 Germany - Market size and forecast 2023-2028; Chart on Germany - Market size and forecast 2023-2028 ($ million); Data Table on Germany - Market size and forecast 2023-2028 ($ million); Chart on Germany - Year-over-year growth 2023-2028 (%); Data Table on Germany - Year-over-year growth 2023-2028 (%); 8.13 Market opportunity By Geographical Landscape; Market opportunity By Geographical Landscape ($ million); Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints: 9.1 Market drivers; 9.2 Market challenges; 9.3 Impact of drivers and challenges; Impact of drivers and challenges in 2023 and 2028; 9.4 Market opportunities/restraints
10 Competitive Landscape: 10.1 Overview; 10.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 10.3 Landscape disruption; Overview on factors of disruption; 10.4 Industry risks; Impact of key risks on business
11 Competitive Analysis: 11.1 Companies profiled; Companies covered; 11.2 Market positioning of companies; Matrix on companies position and classification; 11.3 Accenture Plc; Accenture Plc - Overview; Accenture Plc - Business segments; Accenture Plc - Key news; Accenture Plc - Key offerings; Accenture Plc - Segment focus; 11.4 Adobe Inc.; Adobe Inc. - Overview; Adobe Inc. - Business segments; Adobe Inc. - Key news; Adobe Inc. - Key offerings; Adobe Inc. - Segment focus; 11.5 Alphabet Inc.; Alphabet Inc. - Overview; Alphabet Inc. - Business segments; Alphabet Inc. - Key offerings; Alphabet Inc. - Segment focus; 11.6 Amazon.com Inc.; Amazon.com Inc. - Overview; Amazon.com Inc. - Business segments; Amazon.com Inc. - Key news; Amazon.com Inc. - Key offerings; Amazon.com Inc. - Segment focus; 11.7 International Business Machines Corp.; International Business Machines Corp. - Overview; International Business Machines Corp. - Business segments; International Business Machines Corp. - Key news; International Business Machines Corp. - Key offerings; International Business Machines Corp. - Segment focus; 11.8 Meta Platforms Inc.; Meta Platforms Inc. - Overview; Meta Platforms Inc. - Business segments; Meta Platforms Inc. - Key news; Meta Platforms Inc. - Key offerings; Meta Platforms Inc. - Segment focus; 11.9 Microsoft Corp.; Microsoft Corp. - Overview; Microsoft Corp. - Business segments; Microsoft Corp. - Key news; Microsoft Corp. - Key offerings; Microsoft Corp. - Segment focus; 11.10 NVIDIA Corp.; NVIDIA Corp. - Overview; NVIDIA Corp. - Business segments; NVIDIA Corp. - Key news; NVIDIA Corp. - Key offerings; NVIDIA Corp. - Segment focus; 11.11 Oracle Corp.; Oracle Corp. - Overview; Oracle Corp. - Business segments; Oracle Corp. - Key news; Oracle Corp. - Key offerings; Oracle Corp. - Segment focus; 11.12 Salesforce Inc.; Salesforce Inc. - Overview; Salesforce Inc. - Product / Service; Salesforce Inc. - Key news; Salesforce Inc. - Key offerings
12 Appendix: 12.1 Scope of the report; 12.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 12.3 Currency conversion rates for US$; Currency conversion rates for US$; 12.4 Research methodology; Research methodology; 12.5 Data procurement; Information sources; 12.6 Data validation; Data validation; 12.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 12.8 Data synthesis; Data synthesis; 12.9 360 degree market analysis; 360 degree market analysis; 12.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Global Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment; Exhibits6: Executive Summary - Chart on Incremental Growth; Exhibits7: Executive Summary - Data Table on Incremental Growth; Exhibits8: Executive Summary - Chart on Company Market Positioning; Exhibits9: Parent Market; Exhibits10: Data Table on - Parent Market; Exhibits11: Market characteristics analysis; Exhibits12: Value Chain Analysis; Exhibits13: Offerings of companies included in the market definition; Exhibits14: Market segments; Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million); Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million); Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%); Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%); Exhibits19: Historic Market Size - Data Table on Global Artificial Intelligence In Marketing Market 2018 - 2022 ($ million); Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ million); Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million); Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million); Exhibits23: Five forces analysis - Comparison between 2023 and 2028; Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits29: Chart on Market condition - Five forces 2023 and 2028; Exhibits30: Chart on Deployment - Market share 2023-2028 (%); Exhibits31: Data Table on Deployment - Market share 2023-2028 (%); Exhibits32: Chart on Comparison by Deployment; Exhibits33: Data Table on Comparison by Deployment; Exhibits34: Chart on On-premises - Market size and forecast 2023-2028 ($ million); Exhibits35: Data Table on On-premises - Market size and forecast 2023-2028 ($ million); Exhibits36: Chart on On-premises - Year-over-year growth 2023-2028 (%); Exhibits37: Data Table on On-premises - Year-over-year growth 2023-2028 (%); Exhibits38: Chart on Cloud - Market size and forecast 2023-2028 ($ million); Exhibits39: Data Table on Cloud - Market size and forecast 2023-2028 ($ million); Exhibits40: Chart on Cloud - Year-over-year growth 2023-2028 (%); Exhibits41: Data Table on Cloud - Year-over-year growth 2023-2028 (%); Exhibits42: Market opportunity by Deployment ($ million); Exhibits43: Data Table on Market opportunity by Deployment ($ million); Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%); Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%); Exhibits47: Chart on Geographic comparison; Exhibits48: Data Table on Geographic comparison; Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ million); Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ million); Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%); Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%); Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ million); Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ million); Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%); Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%); Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ million); Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ million); Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%); Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%); Exhibits61: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million); Exhibits62: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million); Exhibits63: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits64: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits65: Chart on South America - Market size and forecast 2023-2028 ($ million); Exhibits66: Data Table on South America - Market size and forecast 2023-2028 ($ million); Exhibits67: Chart on South America - Year-over-year growth 2023-2028 (%); Exhibits68: Data Table on South America - Year-over-year growth 2023-2028 (%); Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million); Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million); Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%); Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%); Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ million); Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ million); Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%); Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%); Exhibits77: Chart on UK - Market size and forecast 2023-2028 ($ million); Exhibits78: Data Table on UK - Market size and forecast 2023-2028 ($ million); Exhibits79: Chart on UK - Year-over-year growth 2023-2028 (%); Exhibits80: Data Table on UK - Year-over-year growth 2023-2028 (%); Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ million); Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ million); Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%); Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%); Exhibits85: Chart on Germany - Market size and forecast 2023-2028 ($ million); Exhibits86: Data Table on Germany - Market size and forecast 2023-2028 ($ million); Exhibits87: Chart on Germany - Year-over-year growth 2023-2028 (%); Exhibits88: Data Table on Germany - Year-over-year growth 2023-2028 (%); Exhibits89: Market opportunity By Geographical Landscape ($ million); Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ million); Exhibits91: Impact of drivers and challenges in 2023 and 2028; Exhibits92: Overview on criticality of inputs and factors of differentiation; Exhibits93: Overview on factors of disruption; Exhibits94: Impact of key risks on business; Exhibits95: Companies covered; Exhibits96: Matrix on companies position and classification; Exhibits97: Accenture Plc - Overview; Exhibits98: Accenture Plc - Business segments; Exhibits99: Accenture Plc - Key news; Exhibits100: Accenture Plc - Key offerings; Exhibits101: Accenture Plc - Segment focus; Exhibits102: Adobe Inc. - Overview; Exhibits103: Adobe Inc. - Business segments; Exhibits104: Adobe Inc. - Key news; Exhibits105: Adobe Inc. - Key offerings; Exhibits106: Adobe Inc. - Segment focus; Exhibits107: Alphabet Inc. - Overview; Exhibits108: Alphabet Inc. - Business segments; Exhibits109: Alphabet Inc. - Key offerings; Exhibits110: Alphabet Inc. - Segment focus; Exhibits111: Amazon.com Inc. - Overview; Exhibits112: Amazon.com Inc. - Business segments; Exhibits113: Amazon.com Inc. - Key news; Exhibits114: Amazon.com Inc. - Key offerings; Exhibits115: Amazon.com Inc. - Segment focus; Exhibits116: International Business Machines Corp. - Overview; Exhibits117: International Business Machines Corp. - Business segments; Exhibits118: International Business Machines Corp. - Key news; Exhibits119: International Business Machines Corp. - Key offerings; Exhibits120: International Business Machines Corp. - Segment focus; Exhibits121: Meta Platforms Inc. - Overview; Exhibits122: Meta Platforms Inc. - Business segments; Exhibits123: Meta Platforms Inc. - Key news; Exhibits124: Meta Platforms Inc. - Key offerings; Exhibits125: Meta Platforms Inc. - Segment focus; Exhibits126: Microsoft Corp. - Overview; Exhibits127: Microsoft Corp. - Business segments; Exhibits128: Microsoft Corp. - Key news; Exhibits129: Microsoft Corp. - Key offerings; Exhibits130: Microsoft Corp. - Segment focus; Exhibits131: NVIDIA Corp. - Overview; Exhibits132: NVIDIA Corp. - Business segments; Exhibits133: NVIDIA Corp. - Key news; Exhibits134: NVIDIA Corp. - Key offerings; Exhibits135: NVIDIA Corp. - Segment focus; Exhibits136: Oracle Corp. - Overview; Exhibits137: Oracle Corp. - Business segments; Exhibits138: Oracle Corp. - Key news; Exhibits139: Oracle Corp. - Key offerings; Exhibits140: Oracle Corp. - Segment focus; Exhibits141: Salesforce Inc. - Overview; Exhibits142: Salesforce Inc. - Product / Service; Exhibits143: Salesforce Inc. - Key news; Exhibits144: Salesforce Inc. - Key offerings; Exhibits145: Inclusions checklist; Exhibits146: Exclusions checklist; Exhibits147: Currency conversion rates for US$; Exhibits148: Research methodology; Exhibits149: Information sources; Exhibits150: Data validation; Exhibits151: Validation techniques employed for market sizing; Exhibits152: Data synthesis; Exhibits153: 360 degree market analysis; Exhibits154: List of abbreviations

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