Global Analytics as a Service Market 2016-2020
About Global Analytics as a Service
AaaS emerged from the integration of cloud computing and analytics solutions. It acts as a service model that involves analysis taking place using analytics software and being delivered through web-based technologies. AaaS providers offer services under subscription-based or pay-per-use models.
AaaS products include cloud-based BI solutions and SaaS-based social media AaaS. Cloud BI solutions involve effectively delivering business analytics solutions to customers at low cost. SaaS-based social media AaaS involves remote positioning of different tools, which helps collect data, analyze the trends and patterns of visitors, and find better ways to serve customers.
Technavio’s analysts forecast the global AaaS market to grow at a CAGR of 29.08% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global AaaS market for 2016-2020. To calculate the market size, analysts have considered the revenue generated from cloud analytics, taking into account AaaS solutions, software, applications, cloud support, and maintenance.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Analytics as a Service Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Analytics as a Service Market: Amazon Web Services, CSC, HP, IBM, Oracle and SAS Institute
Other Prominent Vendors in the market are: eBay, Information Builders, LiquidHub, MicroStrategy, Opera Solutions, Qlik, SAP, and Tableau Software.
Commenting on the report, an analyst from Technavio’s team said: “Big data is gaining popularity due to the substantial growth in structured and unstructured data. AaaS manages data, as the majority of data is unorganized, and analyzes the data, which helps organizations access and use important data to make timely decisions.”
According to the report, one of the most prominent drivers of the market is the increased adoption of data analytics. Most of the benefits of data analysis come from its ability to recognize patterns and make experience-based predictions. Organizations are adopting data analytics to determine consumption patterns, customer acquisition, and other ways to increase revenue, cut costs, and maintain customer loyalty.
Further, the report states that as AaaS integrates data from different databases and makes predictions by recognizing patterns in the data, critical data leaks can take place. These can deeply impact company operations. The combination of critical data residing in the cloud and the presence of unskilled users accessing the data can amount to significant risk for organizations.
Amazon Web Services, CSC, HP, IBM, Oracle, SAS Institute, eBay, Information Builders, LiquidHub, MicroStrategy, Opera Solutions, Qlik, SAP, Tableau Software.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook