About GIS Market in the APAC Region
GIS is a set of tools used to elucidate business and geospatial data. It integrates software, hardware, data, and services to process business and geographically referenced data. This system digitizes the received geospatial data and processes them to provide the desired output.
Technavio’s analysts forecast the GIS market in APAC to grow at a CAGR of 10.73% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the GIS market in APAC for 2016-2020. To calculate the market size and vendor share, the report considers revenue generated from the following segments:
Technavio Announces the Publication of its Research Report – GIS Market in the APAC Region 2016-2020
Technavio recognizes the following companies as the key players in the GIS Market in the APAC Region: Esri, Hexagon AB, MacDonald, Dettwiler and Associates (MDA) Ltd., Pitney Bowes Inc., and Rolta India Ltd.
Other Prominent Vendors in the market are: Autodesk, GE Energy, China Information Technology, and SuperMap
Commenting on the report, an analyst from Technavio’s team said: “The vendors in the GIS market in APAC provide customized GIS applications as per the industry requirements. For instance, the retail industry vendors opt for customized GIS solutions to suit their requirements. This helps them remain competitive in the market.”
According to the report, GIS helps identify relations between customers’ geographical presence and organizations’ marketing campaigns. Organizations use GIS technology to improve their customer segmentation and targeting. GIS helps the organizations to easily identify the reach of their marketing activities in a particular targeting segment. GIS provides customer details based on customer culture, lifestyle, demography, buying behavior, and other details.
Further, the report states that many small and medium-sized enterprises and cost-driven companies are reluctant to adopt GIS technology because of the high capital investment, affecting the growth of the market among conventional industries such as retail, telecom, real estate, and transportation and logistics.
Esri, Hexagon AB, MacDonald, Dettwiler and Associates (MDA) Ltd., Pitney Bowes Inc., Rolta India Ltd, Autodesk, GE Energy, China Information Technology, SuperMap
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