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Education Technology Market In North America 2026-2030

Publisher TechNavio
Published Jan 12, 2026
Length 189 Pages
SKU # INF20708883

Description

Education Technology Market In North America 2026-2030

The education technology market in north america is forecasted to grow by USD 93953.3 mn during 2025-2030, accelerating at a CAGR of 18.0% during the forecast period. The report on the education technology market in north america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid digital transformation of k-12 and higher education systems, increasing demand for workforce upskilling and lifelong learning, strong government and institutional support for digital learning initiatives.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's education technology market in north america is segmented as below:

By End-User
  • Business
  • Consumer
By Deployment
  • On-premises
  • Cloud
By Sector
  • K-12
  • Higher Education
  • Preschool
  • Others
Geography
  • North America
  • US
  • Canada
  • Mexico
This study identifies the expansion of ai driven personalized learning as one of the prime reasons driving the education technology market in north america growth during the next few years. Also, growth of hybrid learning models across educational institutions and increasing adoption of learning analytics and outcome measurement tools will lead to sizable demand in the market.

The report on the education technology market in north america covers the following areas:
  • Education technology market in north america sizing
  • Education technology market in north america forecast
  • Education technology market in north america industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading education technology market in north america vendors that include 2U Inc., Anthology Inc., Apple Inc., ApplyBoard Inc., Chegg Inc., Coursera Inc., D2L Corp., Ellucian Co., Google LLC, IBM Corp., Instructure Holdings Inc., John Wiley and Sons Inc., Microsoft Corp., Pluralsight LLC, PowerSchool Holdings Inc., Promethean World Ltd., Simplilearn Solutions, Tophatmonocle Corp., Udacity Inc., Udemy Inc.. Also, the education technology market in north america analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

189 Pages
1 Executive Summary
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Sector
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
Chart on North America - Market size and forecast 2025-2030 ($ million)
Data Table on Regional - Market size and forecast 2025-2030 ($ million)
Chart on North America: Year-over-year growth 2025-2030 (%)
Data Table on Regional - Market size and forecast 2025-2030 ($ million)
5 Historic Market Size
5 Historic Market Size
5.1 Education Technology Market in North America 2020 - 2024
Historic Market Size - Data Table on Education Technology Market in North America 2020 - 2024 ($ million)
5.2 End-user segment analysis 2020 - 2024
Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.3 Deployment segment analysis 2020 - 2024
Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
5.4 Sector segment analysis 2020 - 2024
Historic Market Size - Sector Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
Historic Market Size - Geography Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6 Qualitative Analysis
6.1 Impact of AI in the Education Technology Market in North America
7 Five Forces Analysis
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by End-user
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2025-2030 (%)
Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Business - Market size and forecast 2025-2030
Chart on Business - Market size and forecast 2025-2030 ($ million)
Data Table on Business - Market size and forecast 2025-2030 ($ million)
Chart on Business - Year-over-year growth 2025-2030 (%)
Data Table on Business - Year-over-year growth 2025-2030 (%)
8.4 Consumer - Market size and forecast 2025-2030
Chart on Consumer - Market size and forecast 2025-2030 ($ million)
Data Table on Consumer - Market size and forecast 2025-2030 ($ million)
Chart on Consumer - Year-over-year growth 2025-2030 (%)
Data Table on Consumer - Year-over-year growth 2025-2030 (%)
8.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Deployment
9 Market Segmentation by Deployment
9.1 Market segments
Chart on Deployment - Market share 2025-2030 (%)
Data Table on Deployment - Market share 2025-2030 (%)
9.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
9.3 On-premises - Market size and forecast 2025-2030
Chart on On-premises - Market size and forecast 2025-2030 ($ million)
Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
Chart on On-premises - Year-over-year growth 2025-2030 (%)
Data Table on On-premises - Year-over-year growth 2025-2030 (%)
9.4 Cloud - Market size and forecast 2025-2030
Chart on Cloud - Market size and forecast 2025-2030 ($ million)
Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
Chart on Cloud - Year-over-year growth 2025-2030 (%)
Data Table on Cloud - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
10 Market Segmentation by Sector
10 Market Segmentation by Sector
10.1 Market segments
Chart on Sector - Market share 2025-2030 (%)
Data Table on Sector - Market share 2025-2030 (%)
10.2 Comparison by Sector
Chart on Comparison by Sector
Data Table on Comparison by Sector
10.3 K-12 - Market size and forecast 2025-2030
Chart on K-12 - Market size and forecast 2025-2030 ($ million)
Data Table on K-12 - Market size and forecast 2025-2030 ($ million)
Chart on K-12 - Year-over-year growth 2025-2030 (%)
Data Table on K-12 - Year-over-year growth 2025-2030 (%)
10.4 Higher Education - Market size and forecast 2025-2030
Chart on Higher Education - Market size and forecast 2025-2030 ($ million)
Data Table on Higher Education - Market size and forecast 2025-2030 ($ million)
Chart on Higher Education - Year-over-year growth 2025-2030 (%)
Data Table on Higher Education - Year-over-year growth 2025-2030 (%)
10.5 Preschool - Market size and forecast 2025-2030
Chart on Preschool - Market size and forecast 2025-2030 ($ million)
Data Table on Preschool - Market size and forecast 2025-2030 ($ million)
Chart on Preschool - Year-over-year growth 2025-2030 (%)
Data Table on Preschool - Year-over-year growth 2025-2030 (%)
10.6 Others - Market size and forecast 2025-2030
Chart on Others - Market size and forecast 2025-2030 ($ million)
Data Table on Others - Market size and forecast 2025-2030 ($ million)
Chart on Others - Year-over-year growth 2025-2030 (%)
Data Table on Others - Year-over-year growth 2025-2030 (%)
10.7 Market opportunity by Sector
Market opportunity by Sector ($ million)
Data Table on Market opportunity by Sector ($ million)
11 Customer Landscape
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share by geography - 2025-2030 (%)
Data Table on Market share by geography - 2025-2030 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 US - Market size and forecast 2025-2030
Chart on US - Market size and forecast 2025-2030 ($ million)
Data Table on US - Market size and forecast 2025-2030 ($ million)
Chart on US - Year-over-year growth 2025-2030 (%)
Data Table on US - Year-over-year growth 2025-2030 (%)
12.4 Canada - Market size and forecast 2025-2030
Chart on Canada - Market size and forecast 2025-2030 ($ million)
Data Table on Canada - Market size and forecast 2025-2030 ($ million)
Chart on Canada - Year-over-year growth 2025-2030 (%)
Data Table on Canada - Year-over-year growth 2025-2030 (%)
12.5 Mexico - Market size and forecast 2025-2030
Chart on Mexico - Market size and forecast 2025-2030 ($ million)
Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
Chart on Mexico - Year-over-year growth 2025-2030 (%)
Data Table on Mexico - Year-over-year growth 2025-2030 (%)
12.6 Market opportunity by geography
Market opportunity by geography ($ million)
Data Table on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
Rapid digital transformation of K-12 and higher education systems
Increasing demand for workforce upskilling and lifelong learning
Strong government and institutional support for digital learning initiatives
13.2 Market challenges
Digital equity gaps and uneven access to technology
Data privacy concerns and cybersecurity risks in education systems
Resistance to change and skill gaps among educators
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
Expansion of AI driven personalized learning
Growth of hybrid learning models across educational institutions
Increasing adoption of learning analytics and outcome measurement tools
14 Competitive Landscape
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 2U Inc.
2U Inc. - Overview
2U Inc. - Business segments
2U Inc. - Key offerings
2U Inc. - Segment focus
SWOT
15.5 Anthology Inc.
Anthology Inc. - Overview
Anthology Inc. - Product / Service
Anthology Inc. - Key news
Anthology Inc. - Key offerings
SWOT
15.6 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
SWOT
15.7 Chegg Inc.
Chegg Inc. - Overview
Chegg Inc. - Product / Service
Chegg Inc. - Key news
Chegg Inc. - Key offerings
SWOT
15.8 Coursera Inc.
Coursera Inc. - Overview
Coursera Inc. - Business segments
Coursera Inc. - Key news
Coursera Inc. - Key offerings
Coursera Inc. - Segment focus
SWOT
15.9 D2L Corp.
D2L Corp. - Overview
D2L Corp. - Product / Service
D2L Corp. - Key news
D2L Corp. - Key offerings
SWOT
15.10 Ellucian Co.
Ellucian Co. - Overview
Ellucian Co. - Product / Service
Ellucian Co. - Key offerings
SWOT
15.11 Google LLC
Google LLC - Overview
Google LLC - Product / Service
Google LLC - Key offerings
SWOT
15.12 IBM Corp.
IBM Corp. - Overview
IBM Corp. - Business segments
IBM Corp. - Key news
IBM Corp. - Key offerings
IBM Corp. - Segment focus
SWOT
15.13 Instructure Holdings Inc.
Instructure Holdings Inc. - Overview
Instructure Holdings Inc. - Product / Service
Instructure Holdings Inc. - Key news
Instructure Holdings Inc. - Key offerings
SWOT
15.14 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
15.15 Pluralsight LLC
Pluralsight LLC - Overview
Pluralsight LLC - Product / Service
Pluralsight LLC - Key offerings
SWOT
15.16 PowerSchool Holdings Inc.
PowerSchool Holdings Inc. - Overview
PowerSchool Holdings Inc. - Product / Service
PowerSchool Holdings Inc. - Key offerings
SWOT
15.17 Promethean World Ltd.
Promethean World Ltd. - Overview
Promethean World Ltd. - Product / Service
Promethean World Ltd. - Key offerings
SWOT
15.18 Udemy Inc.
Udemy Inc. - Overview
Udemy Inc. - Business segments
Udemy Inc. - Key news
Udemy Inc. - Key offerings
Udemy Inc. - Segment focus
SWOT
16 Appendix
16 Appendix
16.1 Scope of the report
Market definition
Objectives
Notes and caveats
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits7: Executive Summary - Chart on Market Segmentation by Sector
Exhibits8: Executive Summary - Chart on Incremental Growth
Exhibits9: Executive Summary - Data Table on Incremental Growth
Exhibits10: Executive Summary - Chart on Company Market Positioning
Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits12: Overview on criticality of inputs and factors of differentiation
Exhibits13: Overview on factors of disruption
Exhibits14: Impact of drivers and challenges in 2025 and 2030
Exhibits15: Chart on Parent Market
Exhibits16: Data Table on - Parent Market
Exhibits17: Chart on Market characteristics analysis
Exhibits18: Chart on Value chain analysis
Exhibits19: Data Table on Offerings of companies included in the market definition
Exhibits20: Market segments
Exhibits21: Chart on North America - Market size and forecast 2025-2030 ($ million)
Exhibits22: Data Table on Regional - Market size and forecast 2025-2030 ($ million)
Exhibits23: Chart on North America: Year-over-year growth 2025-2030 (%)
Exhibits24: Data Table on Regional - Market size and forecast 2025-2030 ($ million)
Exhibits25: Historic Market Size - Data Table on Education Technology Market in North America 2020 - 2024 ($ million)
Exhibits26: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibits27: Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
Exhibits28: Historic Market Size - Sector Segment 2020 - 2024 ($ million)
Exhibits29: Historic Market Size - Geography Segment 2020 - 2024 ($ million)
Exhibits30: Five forces analysis - Comparison between 2025 and 2030
Exhibits31: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits32: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits33: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits34: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits35: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits36: Chart on Market condition - Five forces 2025 and 2030
Exhibits37: Chart on End-user - Market share 2025-2030 (%)
Exhibits38: Data Table on End-user - Market share 2025-2030 (%)
Exhibits39: Chart on Comparison by End-user
Exhibits40: Data Table on Comparison by End-user
Exhibits41: Chart on Business - Market size and forecast 2025-2030 ($ million)
Exhibits42: Data Table on Business - Market size and forecast 2025-2030 ($ million)
Exhibits43: Chart on Business - Year-over-year growth 2025-2030 (%)
Exhibits44: Data Table on Business - Year-over-year growth 2025-2030 (%)
Exhibits45: Chart on Consumer - Market size and forecast 2025-2030 ($ million)
Exhibits46: Data Table on Consumer - Market size and forecast 2025-2030 ($ million)
Exhibits47: Chart on Consumer - Year-over-year growth 2025-2030 (%)
Exhibits48: Data Table on Consumer - Year-over-year growth 2025-2030 (%)
Exhibits49: Market opportunity by End-user ($ million)

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