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Courseware Market In US 2026-2030

Publisher TechNavio
Published Jan 12, 2026
Length 191 Pages
SKU # INF20708842

Description

Courseware Market In US 2026-2030

The courseware market in us is forecasted to grow by USD 1172.6 mn during 2025-2030, accelerating at a CAGR of 5.2% during the forecast period. The report on the courseware market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolved learning and education landscape, growing demand for digital courseware, growth in use of adaptive courseware products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's courseware market in us is segmented as below:

By End-User
  • K12
  • Higher education
  • Corporate
By Deployment
  • Cloud
  • On-premises
By Content Type
  • Digital textbooks
  • Interactive modules
  • Assessment and microlearning
By Delivery
  • Web platforms
  • Mobile applications
Geography
  • North America
  • US
This study identifies the growth of microlearning paradigm as one of the prime reasons driving the courseware market in us growth during the next few years. Also, rise in use of customized courseware and growing gamification in online courses will lead to sizable demand in the market.

The report on the courseware market in us covers the following areas:
  • Courseware market in us sizing
  • Courseware market in us forecast
  • Courseware market in us industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading courseware market in us vendors that include American Heart Association, Arizona State University, Ascend Learning LLC, Cambridge University Press, Carnegie Mellon University, Cengage Learning Holdings, Connect For Education Inc., Hackett Publishing Co., Hawkes Learning LLC, John Wiley and Sons Inc., Labster Group ApS, Lumen Learning Inc., McGraw Hill LLC, Method Learning, MindEdge Inc., Pearson Plc, Realizeit, Rice University, VitalSource Technologies LLC, Yale University. Also, the courseware market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

191 Pages
1 Executive Summary
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Content Type
Executive Summary - Chart on Market Segmentation by Delivery
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
Chart on US - Market size and forecast 2025-2030 ($ million)
Data Table on US - Market size and forecast 2025-2030 ($ million)
Chart on US: Year-over-year growth 2025-2030 (%)
Data Table on US: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5 Historic Market Size
5.1 Courseware Market in US 2020 - 2024
Historic Market Size - Data Table on Courseware Market in US 2020 - 2024 ($ million)
5.2 End-user segment analysis 2020 - 2024
Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.3 Deployment segment analysis 2020 - 2024
Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
5.4 Content Type segment analysis 2020 - 2024
Historic Market Size - Content Type Segment 2020 - 2024 ($ million)
5.5 Delivery segment analysis 2020 - 2024
Historic Market Size - Delivery Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6 Qualitative Analysis
6.1 The AI impact on Courseware Market in US
7 Five Forces Analysis
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by End-user
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2025-2030 (%)
Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 K12 - Market size and forecast 2025-2030
Chart on K12 - Market size and forecast 2025-2030 ($ million)
Data Table on K12 - Market size and forecast 2025-2030 ($ million)
Chart on K12 - Year-over-year growth 2025-2030 (%)
Data Table on K12 - Year-over-year growth 2025-2030 (%)
8.4 Higher education - Market size and forecast 2025-2030
Chart on Higher education - Market size and forecast 2025-2030 ($ million)
Data Table on Higher education - Market size and forecast 2025-2030 ($ million)
Chart on Higher education - Year-over-year growth 2025-2030 (%)
Data Table on Higher education - Year-over-year growth 2025-2030 (%)
8.5 Corporate - Market size and forecast 2025-2030
Chart on Corporate - Market size and forecast 2025-2030 ($ million)
Data Table on Corporate - Market size and forecast 2025-2030 ($ million)
Chart on Corporate - Year-over-year growth 2025-2030 (%)
Data Table on Corporate - Year-over-year growth 2025-2030 (%)
8.6 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Deployment
9 Market Segmentation by Deployment
9.1 Market segments
Chart on Deployment - Market share 2025-2030 (%)
Data Table on Deployment - Market share 2025-2030 (%)
9.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
9.3 Cloud - Market size and forecast 2025-2030
Chart on Cloud - Market size and forecast 2025-2030 ($ million)
Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
Chart on Cloud - Year-over-year growth 2025-2030 (%)
Data Table on Cloud - Year-over-year growth 2025-2030 (%)
9.4 On-premises - Market size and forecast 2025-2030
Chart on On-premises - Market size and forecast 2025-2030 ($ million)
Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
Chart on On-premises - Year-over-year growth 2025-2030 (%)
Data Table on On-premises - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
10 Market Segmentation by Content Type
10 Market Segmentation by Content Type
10.1 Market segments
Chart on Content Type - Market share 2025-2030 (%)
Data Table on Content Type - Market share 2025-2030 (%)
10.2 Comparison by Content Type
Chart on Comparison by Content Type
Data Table on Comparison by Content Type
10.3 Digital textbooks - Market size and forecast 2025-2030
Chart on Digital textbooks - Market size and forecast 2025-2030 ($ million)
Data Table on Digital textbooks - Market size and forecast 2025-2030 ($ million)
Chart on Digital textbooks - Year-over-year growth 2025-2030 (%)
Data Table on Digital textbooks - Year-over-year growth 2025-2030 (%)
10.4 Interactive modules - Market size and forecast 2025-2030
Chart on Interactive modules - Market size and forecast 2025-2030 ($ million)
Data Table on Interactive modules - Market size and forecast 2025-2030 ($ million)
Chart on Interactive modules - Year-over-year growth 2025-2030 (%)
Data Table on Interactive modules - Year-over-year growth 2025-2030 (%)
10.5 Assessment and microlearning - Market size and forecast 2025-2030
Chart on Assessment and microlearning - Market size and forecast 2025-2030 ($ million)
Data Table on Assessment and microlearning - Market size and forecast 2025-2030 ($ million)
Chart on Assessment and microlearning - Year-over-year growth 2025-2030 (%)
Data Table on Assessment and microlearning - Year-over-year growth 2025-2030 (%)
10.6 Market opportunity by Content Type
Market opportunity by Content Type ($ million)
Data Table on Market opportunity by Content Type ($ million)
11 Market Segmentation by Delivery
11 Market Segmentation by Delivery
11.1 Market segments
Chart on Delivery - Market share 2025-2030 (%)
Data Table on Delivery - Market share 2025-2030 (%)
11.2 Comparison by Delivery
Chart on Comparison by Delivery
Data Table on Comparison by Delivery
11.3 Web platforms - Market size and forecast 2025-2030
Chart on Web platforms - Market size and forecast 2025-2030 ($ million)
Data Table on Web platforms - Market size and forecast 2025-2030 ($ million)
Chart on Web platforms - Year-over-year growth 2025-2030 (%)
Data Table on Web platforms - Year-over-year growth 2025-2030 (%)
11.4 Mobile applications - Market size and forecast 2025-2030
Chart on Mobile applications - Market size and forecast 2025-2030 ($ million)
Data Table on Mobile applications - Market size and forecast 2025-2030 ($ million)
Chart on Mobile applications - Year-over-year growth 2025-2030 (%)
Data Table on Mobile applications - Year-over-year growth 2025-2030 (%)
11.5 Market opportunity by Delivery
Market opportunity by Delivery ($ million)
Data Table on Market opportunity by Delivery ($ million)
12 Customer Landscape
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
Evolved learning and education landscape
Growing demand for digital courseware
Growth in use of adaptive courseware products
13.2 Market challenges
Competition from MOOCs
Increase in development cost associated with e-learning courseware
Several challenges associated with development of courseware materials
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
Growth of microlearning paradigm
Rise in use of customized courseware
Growing gamification in online courses
14 Competitive Landscape
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 American Heart Association
American Heart Association - Overview
American Heart Association - Product / Service
American Heart Association - Key offerings
SWOT
15.5 Ascend Learning LLC
Ascend Learning LLC - Overview
Ascend Learning LLC - Product / Service
Ascend Learning LLC - Key offerings
SWOT
15.6 Cambridge University Press
Cambridge University Press - Overview
Cambridge University Press - Product / Service
Cambridge University Press - Key offerings
SWOT
15.7 Carnegie Mellon University
Carnegie Mellon University - Overview
Carnegie Mellon University - Product / Service
Carnegie Mellon University - Key offerings
SWOT
15.8 Cengage Learning Holdings
Cengage Learning Holdings - Overview
Cengage Learning Holdings - Business segments
Cengage Learning Holdings - Key offerings
Cengage Learning Holdings - Segment focus
SWOT
15.9 Connect For Education Inc.
Connect For Education Inc. - Overview
Connect For Education Inc. - Product / Service
Connect For Education Inc. - Key offerings
SWOT
15.10 Hackett Publishing Co.
Hackett Publishing Co. - Overview
Hackett Publishing Co. - Product / Service
Hackett Publishing Co. - Key offerings
SWOT
15.11 Hawkes Learning LLC
Hawkes Learning LLC - Overview
Hawkes Learning LLC - Product / Service
Hawkes Learning LLC - Key offerings
SWOT
15.12 John Wiley and Sons Inc.
John Wiley and Sons Inc. - Overview
John Wiley and Sons Inc. - Business segments
John Wiley and Sons Inc. - Key offerings
John Wiley and Sons Inc. - Segment focus
SWOT
15.13 Lumen Learning Inc.
Lumen Learning Inc. - Overview
Lumen Learning Inc. - Product / Service
Lumen Learning Inc. - Key offerings
SWOT
15.14 McGraw Hill LLC
McGraw Hill LLC - Overview
McGraw Hill LLC - Product / Service
McGraw Hill LLC - Key news
McGraw Hill LLC - Key offerings
SWOT
15.15 Method Learning
Method Learning - Overview
Method Learning - Product / Service
Method Learning - Key offerings
SWOT
15.16 Pearson Plc
Pearson Plc - Overview
Pearson Plc - Business segments
Pearson Plc - Key news
Pearson Plc - Key offerings
Pearson Plc - Segment focus
SWOT
15.17 Rice University
Rice University - Overview
Rice University - Product / Service
Rice University - Key offerings
SWOT
15.18 Yale University
Yale University - Overview
Yale University - Product / Service
Yale University - Key offerings
SWOT
16 Appendix
16 Appendix
16.1 Scope of the report
Market definition
Objectives
Notes and caveats
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Market Segmentation by Content Type
Exhibits7: Executive Summary - Chart on Market Segmentation by Delivery
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits10: Overview on criticality of inputs and factors of differentiation
Exhibits11: Overview on factors of disruption
Exhibits12: Impact of drivers and challenges in 2025 and 2030
Exhibits13: Chart on Parent Market
Exhibits14: Data Table on - Parent Market
Exhibits15: Chart on Market characteristics analysis
Exhibits16: Chart on Value chain analysis
Exhibits17: Data Table on Offerings of companies included in the market definition
Exhibits18: Market segments
Exhibits19: Chart on US - Market size and forecast 2025-2030 ($ million)
Exhibits20: Data Table on US - Market size and forecast 2025-2030 ($ million)
Exhibits21: Chart on US: Year-over-year growth 2025-2030 (%)
Exhibits22: Data Table on US: Year-over-year growth 2025-2030 (%)
Exhibits23: Historic Market Size - Data Table on Courseware Market in US 2020 - 2024 ($ million)
Exhibits24: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibits25: Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
Exhibits26: Historic Market Size - Content Type Segment 2020 - 2024 ($ million)
Exhibits27: Historic Market Size - Delivery Segment 2020 - 2024 ($ million)
Exhibits28: Five forces analysis - Comparison between 2025 and 2030
Exhibits29: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits30: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits31: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits32: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits33: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits34: Chart on Market condition - Five forces 2025 and 2030
Exhibits35: Chart on End-user - Market share 2025-2030 (%)
Exhibits36: Data Table on End-user - Market share 2025-2030 (%)
Exhibits37: Chart on Comparison by End-user
Exhibits38: Data Table on Comparison by End-user
Exhibits39: Chart on K12 - Market size and forecast 2025-2030 ($ million)
Exhibits40: Data Table on K12 - Market size and forecast 2025-2030 ($ million)
Exhibits41: Chart on K12 - Year-over-year growth 2025-2030 (%)
Exhibits42: Data Table on K12 - Year-over-year growth 2025-2030 (%)
Exhibits43: Chart on Higher education - Market size and forecast 2025-2030 ($ million)
Exhibits44: Data Table on Higher education - Market size and forecast 2025-2030 ($ million)
Exhibits45: Chart on Higher education - Year-over-year growth 2025-2030 (%)
Exhibits46: Data Table on Higher education - Year-over-year growth 2025-2030 (%)
Exhibits47: Chart on Corporate - Market size and forecast 2025-2030 ($ million)
Exhibits48: Data Table on Corporate - Market size and forecast 2025-2030 ($ million)
Exhibits49: Chart on Corporate - Year-over-year growth 2025-2030 (%)

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