Augmented Analytics Market by Deployment and Geography - Forecast and Analysis 2020-2024

Augmented Analytics Market by Deployment and Geography - Forecast and Analysis 2020-2024

Global Augmented Analytics Market: About this market

Technavio’s augmented analytics market analysis considers sales from software license of augmented analytics solutions. Our analysis also considers the sales of augmented analytics in APAC, Europe, MEA, North America, and South America. In 2019, the on-premises segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as customization according to the needs of enterprises will play a significant role in the on-premise segment to maintain its market position. Also, our augmented analytics market report looks at factors such as rising demand for high speed data analysis, use of augmented analytics provides actionable insights to enterprises, and popularity of SOA among end-users. However, interoperability issues with other software solutions, threat to data security, and shortage of skilled professionals and high rate of attrition may hamper the growth of the augmented analytics industry over the forecast period.

Global Augmented Analytics Market: Overview

Popularity of SOA among end-users

The rising demand for innovative product and services has created a need among end-users for IT frameworks to quicken the time-to-market of products and services. The service-oriented-architecture (SOA) model reduces the IT expenditure of end-users and allows small business to grow exponentially. Thus, the rising adoption of SOA due to cost advantage will lead to the expansion of the global augmented analytics market at a CAGR of almost 30% during the forecast period.

Rising number of product launches

The augmented analytics solutions offer a simplified approach for data analysts, business users, and citizen data scientist, as it helps them to collaborate and accelerate the discovery of insights, data exploration and ML modelling. Therefore, vendors in the market are investing in R&D to develop new products for enterprises from industries. Thus, the rising number of product launches is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global augmented analytics market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global augmented analytics market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented analytics manufacturers, that include International Business Machines Corp., Microsoft Corp., MicroStrategy Inc., Oracle Corp., Qlik Technologies Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Inc., and TIBCO Software Inc.

Also, the augmented analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global application software market
      • Table Segments of global application software market
    • Market characteristics
      • Table Market characteristics
    • Value Chain Analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market Outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by deployment
    • Table Deployment - Market share 2019-2024 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • On-premises - Market size and forecast 2019-2024
      • Table On-premises - Market size and forecast 2019-2024 ($ millions)
      • Table On-premises - Year-over-year growth 2020-2024 (%)
    • Cloud-based - Market size and forecast 2019-2024
      • Table Cloud-based - Market size and forecast 2019-2024 ($ millions)
      • Table Cloud-based - Year-over-year growth 2020-2024 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Advent of smart cities
    • Increasing number of strategic alliances
    • Rising number of product launches
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Vendor overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Organizational developments
      • Table International Business Machines Corp. - Geographic focus
      • Table International Business Machines Corp. - Segment focus
      • Table International Business Machines Corp. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • MicroStrategy Inc.
      • Table MicroStrategy Inc. - Vendor overview
      • Table MicroStrategy Inc. - Business segments
      • Table MicroStrategy Inc. - Organizational developments
      • Table MicroStrategy Inc. - Geographic focus
      • Table MicroStrategy Inc. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
      • Table Oracle Corp. - Key offerings
    • Qlik Technologies Inc.
      • Table Qlik Technologies Inc. - Vendor overview
      • Table Qlik Technologies Inc. - Business segments
      • Table Qlik Technologies Inc. - Organizational developments
      • Table Qlik Technologies Inc. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Service segments
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Segment focus
      • Table Salesforce.com Inc. - Key offerings
    • SAP SE
      • Table SAP SE - Vendor overview
      • Table SAP SE - Business segments
      • Table SAP SE - Organizational developments
      • Table SAP SE - Geographic focus
      • Table SAP SE - Segment focus
      • Table SAP SE - Key offerings
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Vendor overview
      • Table SAS Institute Inc. - Product segments
      • Table SAS Institute Inc. - Organizational developments
      • Table SAS Institute Inc. - Geographic focus
      • Table SAS Institute Inc. - Key offerings
    • Sisense Inc.
      • Table Sisense Inc. - Vendor overview
      • Table Sisense Inc. - Business segments
      • Table Sisense Inc. - Organizational developments
      • Table Sisense Inc. - Key offerings
    • TIBCO Software Inc.
      • Table TIBCO Software Inc. - Vendor overview
      • Table TIBCO Software Inc. - Product segments
      • Table TIBCO Software Inc. - Organizational developments
      • Table TIBCO Software Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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