Application Platform Market by Deployment and Geography - Forecast and Analysis 2020-2024

Application Platform Market by Deployment and Geography - Forecast and Analysis 2020-2024

Global Application Platform Market: About this market

Technavio’s application platform market analysis considers sales from both on-premises and aPaaS deployment. Our study also finds the sales of application platform in APAC, Europe, MEA, North America, and South America. In 2019, the on-premises segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as data security with physical access controls and security protocols will play a significant role in the on-premises segment to maintain its market position. Also, our global application platform market report looks at factors such as the growing popularity of cloud-based services, increasing capital investment in application development for mobile and web, and rapid development of mobile app ecosystem. However, issue associated with vendor lock-in, lack of awareness about PaaS services, and availability of open-source platforms may hamper the growth of the application platform industry over the forecast period.

Global Application Platform Market: Overview

Growing popularity of cloud-based services

Enterprises are gradually focusing on reducing their overall capital expenditure by adopting modern technologies. SMEs are adopting cloud-based services such as aPaaS solutions for leveraging key benefits offered including reduced setup and labor cost as well as minimized expansion cost. Also, cloud-based solutions provide enterprises the benefit of using a single, all-purpose development framework as per-per-need and pay-per-use. This popularity of cloud-based services will lead to the expansion of the global application platform market at a CAGR of over 5% during the forecast period.

Launch of application platform

Application developers and enterprises are increasingly developing application platforms for reducing software development and deployment time. Vendors are developing innovative platform solutions to create applications for business processes, to model blockchain applications on a preconfigured Azure-supported network, and to enable users to run applications on any platform. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global application platform market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global application platform market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading application platform manufacturers, that include BMC Software Inc., Cisco Systems Inc., GigaSpaces Technologies Ltd., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE, and Siemens AG.

Also, the application platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global systems software market
      • Table Segments of global systems software market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by deployment
    • Table Deployment - Market share 2019-2024 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • On-premises - Market size and forecast 2019-2024
      • Table On-premises - Market size and forecast 2019-2024 ($ millions)
      • Table On-premises - Year-over-year growth 2020-2024 (%)
    • aPaaS - Market size and forecast 2019-2024
      • Table aPaaS - Market size and forecast 2019-2024 ($ millions)
      • Table aPaaS - Year-over-year growth 2020-2024 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Launch of application platforms
    • Emergence of low-code application platforms
    • Growing number of acquisitions and partnerships
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BMC Software Inc.
      • Table BMC Software Inc. - Vendor overview
      • Table BMC Software Inc. - Business segments
      • Table BMC Software Inc. - Organizational developments
      • Table BMC Software Inc. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Vendor overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Organizational developments
      • Table Cisco Systems Inc. - Geographic focus
      • Table Cisco Systems Inc. - Segment focus
      • Table Cisco Systems Inc. - Key offerings
    • GigaSpaces Technologies Ltd.
      • Table GigaSpaces Technologies Ltd. - Vendor overview
      • Table GigaSpaces Technologies Ltd. - Business segments
      • Table GigaSpaces Technologies Ltd. - Organizational developments
      • Table GigaSpaces Technologies Ltd. - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Vendor overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Organizational developments
      • Table International Business Machines Corp. - Geographic focus
      • Table International Business Machines Corp. - Segment focus
      • Table International Business Machines Corp. - Key offerings
    • Micro Focus International Plc
      • Table Micro Focus International Plc - Vendor overview
      • Table Micro Focus International Plc - Product segments
      • Table Micro Focus International Plc - Organizational developments
      • Table Micro Focus International Plc - Geographic focus
      • Table Micro Focus International Plc - Segment focus
      • Table Micro Focus International Plc - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
      • Table Oracle Corp. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Service segments
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Segment focus
      • Table Salesforce.com Inc. - Key offerings
    • SAP SE
      • Table SAP SE - Vendor overview
      • Table SAP SE - Business segments
      • Table SAP SE - Organizational developments
      • Table SAP SE - Geographic focus
      • Table SAP SE - Segment focus
      • Table SAP SE - Key offerings
    • Siemens AG
      • Table Siemens AG - Vendor overview
      • Table Siemens AG - Business segments
      • Table Siemens AG - Organizational developments
      • Table Siemens AG - Geographic focus
      • Table Siemens AG - Segment focus
      • Table Siemens AG - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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